Nootropics Market (By Form: Capsules/Tablets, Powder, Drinks; By Distribution Channel: Offline, Online) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030

Published Date : Dec 2021 | No. of Pages : 150+ Pages | Category : Consumer Goods

The global Nootropics market size is expected to be worth around US$ 35.24 billion by 2030, according to a new report by Vision Research Reports.

The global Nootropics market size was valued at US$ 10.57 billion in 2020 and is anticipated to grow at a CAGR of 16.0% during forecast period 2021 to 2030.

Nootropics Market Size 2021 to 2030

Report Coverage

Report Scope Details
Market Size US$ 35.24 billion by 2030
Growth Rate CAGR of 16.0% From 2021 to 2030
Largest Market North America
Base Year 2021
Forecast Period 2021 to 2030
Segments Covered Form, Distribution channel
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned Onnit Labs; Reckitt Benckiser Group plc.; Mental Mojo, LLC; NooCube; Mind Lab Pro; TruBrain; Neu Drinks; Peak Nootropics; Zhou Nutrition; Kimera Koffee

Growth Factors

Nootropics are gaining popularity as cognitive enhancers and smart drugs as these are particularly used for improving memory, increasing mental alertness and concentration, and boosting energy levels and wakefulness. According to an article published by the Alcohol and Drug Association (ADF), in November 2021, CILTEP and Alpha Brain are the most used nootropic supplements among young consumers.

The growing availability of over-the-counter (OTC) nootropics, nootropics coffee, functional shots, and bars across online and offline channels is driving the consumption of nootropics. Further, shifting inclination towards natural and herbal products has been playing a vital role in boosting the market growth. Some of the commonly found herbs in nootropics include ginkgo Biloba, ginseng, curcumin, echinacea, L-theanine from green tea, turmeric, guarana, and bilberry.

The capsules/tablets segment held the largest revenue share in 2020 and is expected to maintain its lead over the forecast period. The consumption of capsules/tablets is the most convenient way to take supplements, which is expected to continue throughout the forecast period, thereby boosting the segment growth.

By Form Analysis

The capsules/tablets segment held the largest revenue share of over 45.0% in 2020 and is expected to maintain its lead over the forecast period. 

The drinks segment is projected to register the fastest CAGR of 16.0% from 2021 to 2030. Nootropics ingredients are being incorporated into RTD drinks and shots to help improve functions such as focus and memory.

The powder segment held the second-largest revenue share in 2020. Well-established players such as Reckitt Benckiser Group PLC are also planning to enter the nootropic market.

By Distribution Channel Analysis

The offline segment held the largest revenue share of over 70.0% in 2020. The increasing penetration of independent retail giants such as Walmart, Walgreens, Tesco, and Costco is boosting product visibility and attracting a larger consumer base.

The online distribution channel is projected to register the highest CAGR of 15.4% from 2021 to 2030. Consumers are switching from offline to online channels owing to the change in their purchasing patterns and a considerable shift in lifestyles.

By Regional Analysis

North America held the largest revenue share of over 41.0% in 2020 and is expected to maintain its lead over the forecast period. The growth of the market in the region is supported by the increasing presence of key market players in the region.

Asia Pacific is projected to register the fastest CAGR of 17.0% from 2021 to 2030. After the outbreak of the COVID-19 pandemic, the consumers in the economies including China and India have intensified their attention toward personal wellness and are increasingly consuming such products, which has led to a surge in demand for natural, herbal nootropics for supporting the brain.

The Middle East and Africa is expected to witness significant growth from 2021 to 2030. Consumers in the region are developing prolonged attention towards overall wellness, which is boosting the market growth.

Key Players

  • Onnit Labs

  • Reckitt Benckiser Group plc.

  • Mental Mojo, LLC

  • NooCube

  • Mind Lab Pro

  • TruBrain

  • Neu Drinks

  • Peak Nootropics

  • Zhou Nutrition

  • Kimera Koffee 

Market Segmentation

  • By Form

    • Capsules/Tablets

    • Powder

    • Drinks

    • Others

  • By Distribution Channel

    • Offline

    • Online

  • Regional 

    • North America

      • U.S.
    • Europe

      • Germany

      • Italy

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil
    • Middle East & Africa

      • UAE

The Nootropics market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Nootropics market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Nootropics market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Nootropics market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Nootropics market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Nootropics capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Nootropics by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Nootropics market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Nootropics market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Nootropics market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Nootropics industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

Nootropics market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Nootropics market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Nootropics market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Nootropics market. These factors have benefited the growth of the global market for Nootropics. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Nootropics. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Nootropics are as follows:

  • History Year: 2017-2020
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Reasons to Purchase this Report:


- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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