North America Wood Fencing Market (By Product: Picket, Rail & Post; By Species: Cedar, Douglas fir; By Installation; By Coatings; By Application) - Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2023-2032

The North America wood fencing market size was estimated at around USD 2.59 billion in 2022 and it is projected to hit around USD 3.57 billion by 2032, growing at a CAGR of 3.27% from 2023 to 2032.

Key Pointers

• The picket fence product segment led the North America market and accounted for 40.16% of revenue share in 2022. 
• The rail and post segment was valued at USD 506.82 million in 2022 and is growing at a significant rate over the forecast period. 
• The vertical board segment accounted for 28.54% of revenue share in 2022. 
• The cedar species segment accounted for the highest revenue market share of 41.55% in 2022. 
• The whitewood segment is growing at a significant rate of 2.42% in terms of revenue over the forecast year. 
• The redwood segment accounted for the second-largest market in 2022. 
• The contractor and installers segment dominated the market in 2022 and was valued at USD 1.84 billion. 
• The stained coatings segment accounted for USD 2.06 billion for the year 2022 in North America. 
• The non-stained market is expected to expand at a CAGR of 2.16% in terms of revenue over the forecast period. 
• The residential application segment accounted for the highest revenue share of 58.92% in 2022. 
• The agricultural segment accounted for 26.41% revenue market share in 2022.

Report Scope of the North America Wood Fencing Market

The surging number of residential and commercial building projects in North America is anticipated to fuel the product demand. In addition, the rising adoption of wood fencing in agricultural applications is a key factor driving the growth of the wood fencing market in North America. Due to the surging disposable income coupled with the developing construction sector, several homeowners in North America are replacing their old fencing may catapult industry growth over the forecast period.

Large and dominant players in North America wood fencing market have adopted the strategies of mergers and acquisitions to retain their market leadership. On a local level, there is intense competition among the market players. Companies actively compete, using various marketing and advertising strategies to increase their market shares in North America. In addition, there is a high potential for market consolidation in the U.S., which is anticipated to lead to intense rivalry in the market in North America.

Most of the North America’s large manufacturers offer their goods directly to consumers via their online portals.To reach a larger consumer base, many of these manufacturers also work with independent online distributors. However, the majority of wood fencing sales are made through offline distribution channels to final consumers through physical distributors and retailers.Through this channel, the products are available to the customer faster, and the customers can analyze and choose from the available options, making an informed decision.

Product Insights

The picket fence product segment led the North America market and accounted for 40.16% of revenue share in 2022. This is due to the high usage of picket fences in safeguarding garden ponds or swimming pools without obstructing any vistas, which is expected to drive the demand for picket fences in North America. Moreover, the rise in residential construction activities and the surge in institutional construction expenditures in North America are expected to fuel the growth of the picket wood fencing industry in North America over the coming years.

The rail and post segment was valued at USD 506.82 million in 2022 and is growing at a significant rate over the forecast period. The demand for rail & post fences is expected to surge in North America owing to their easy installation, cost-effectiveness, durability, and natural look. Furthermore, the easy availability of wood in the region is also surging the demand for wooden rail & post fences in North America.

The vertical board segment accounted for 28.54% of revenue share in 2022. The growth of this segment of the wood fencing market in North America can be attributed to the surged demand for vertical boards in various applications owing to the use of edge-to-edge overlapped or butted vertical planks in them that provide the best possible protection against the wind, as well as offer seclusion.

Species Insights

The cedar species segment accounted for the highest revenue market share of 41.55% in 2022. The use of cedar in wood fencing is growing due to its many benefits; the wood fencing is not chemically treated; its aesthetic appeal and deep tone range enhance the visual appeal of home interiors. Cedar does not need a lot of upkeep for maintaining its look. This is expected to drive the product demand in North America over the forecast period.

The whitewood segment is growing at a significant rate of 2.42% in terms of revenue over the forecast year. Whitewood finds major applications in residential fencing in the form of pickets and boards. Therefore, growth in residential construction is expected to bolster the demand for whitewood fencing in North America over the forecast period.

The redwood segment accounted for the second-largest market in 2022. This is due to long-lasting attributes with minimal or no maintenance. The redwood fence can be utilized in different forms or designs like horizontal or vertical boards and dog-eared or square designs. Redwood can be used to manufacture different fence styles like lattice, picket, board-on-board, and panel.

Installation Insights

The contractor and installers segment dominated the market in 2022 and was valued at USD 1.84 billion. The demand for residential and commercial construction is expected to increase in North America with the improving economic conditions; this would simultaneously bolster the North America wood fencing industry growth over the forecast years.

The Do-It-Yourself (DIY) segment in North America wood fencing is expected to rise significantly over the forecast period, illustrating customers' increasing demand for customized fences. The DIY trend was encouraged by factors such as a rise in house sales and the emergence of home remodeling videos on social media.

Coatings Insights

The stained coatings segment accounted for USD 2.06 billion for the year 2022 in North America. The demand for stained wood fencing is increasing due to its advantages including an attractive and extremely cost-effective alternative to metal or plastic fencing and protection from harsh environmental conditions for a longer time.

The non-stained market is expected to expand at a CAGR of 2.16% in terms of revenue over the forecast period. The wood fences are minimally left unstained before installation, as staining increase the fence life. If the fences are left unstained, the wood can split and crack. This can reduce the lifespan of the fence and thus, the non-stained coating is less preferred compared to stained coating.

Application Insights

The residential application segment accounted for the highest revenue share of 58.92% in 2022. Residential buildings comprise single-family homes, multi-family residential buildings, apartment houses, and community-based residential facilities. A significant emphasis that households lay on security and privacy, as well as rising disposable income, is driving investments in residential fencing. Privacy fences are gaining more popularity in North America making this fence style more relevant for lifestyle comfort and convenience.

The agricultural segment accounted for 26.41% revenue market share in 2022. This is due to the usage of wood fencing in North America to safeguard the farmland from wild animals, thieves, and cattle. In the agricultural sector, fencing includes a much wider range of materials, from conventional old wood materials to new high-tech materials such as wood composite fencing.

Others application segment is expanding at a significant CAGR of 2.4% in terms of revenue in 2022. The high demand for fencing in government premises such as gardens is owing to the usage of highly durable wood to avoid deterioration. Rebounding government premises are also anticipated to drive the demand for wood fencing in other applications.

North America Wood Fencing Market Segmentations:

By Product

• Picket
• Rail & Post
• Vertical Board
• Others

By Species

• Cedar
  
  • Western Red Cedar
  • Incense Cedar
  • Imported Japanese Cedar
  • Others
• Douglas fir
• Redwood
• Whitewood
• Others

By Installation

• Contractor & Installer
• Do-It-Yourself

By Coating

• Stained
  
  • Oil-based Stained
  • Others
• Non-Stained

By Application

• Residential
  
  • Single-family
  • Multi-family
• Agricultural
• Others