Oat Milk Market (By Source: Organic, Conventional; By Product: Plain, Flavored; By Packaging: Cartons, Bottle; By Distribution Channel: Supermarkets & Hypermarkets, Convenience Stores, Online Retail) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2022 2030

The global Oat Milk market size was valued at USD 2.30 billion in 2020, and is predicted to be worth around USD 10.45 billion by 2030, registering a CAGR of 14.3% during the forecast period 2022 to 2030.

Growth Factors

Rising dairy milk allergies and rising interest in plant-based nutrition are primary factors driving the market for oat milk during the forecast period. Growing urban population, rising disposable income, increasing diabetic population globally, and rising concerns regarding food safety are likely to boost the demand for plant-based milk. In addition, the increase in cardiac diseases, diabetes, obesity, and vitamin deficiency is leading to an increase in the demand for plant-based milk, such as oat milk.

The market growth is attributed to the rising vegan population, coupled with health-conscious consumers demanding plant-based milk with high nutritional properties. Issues such as lactose intolerance, allergies, and the rising popularity of low-cholesterol diets have pushed manufacturers to introduce a range of plant-based alternatives. This has benefitted the market for oat milk, which caters to the customers’ demand for being allergic-free, along with offering several health benefits.  

Report Coverage

Report Scope Details
Market Size US$ 10.45 billion by 2030
Growth Rate CAGR of 14.3% From 2022 to 2030
Largest Market Asia Pacific
Base Year 2021
Forecast Period 2022 to 2030
Segments Covered Source, Product, Packaging, Distribution Channel
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned Oatly; Rise Brewing; Thrive Market; Happy Planet Foods; Califia Farms; The Coca-Cola Company; Elmhurst; Pacific Foods; Danone; HP Hood LLC

By Source Analysis

The conventional source segment accounted for the largest revenue share of over 70.0% in 2020 owing to its high penetration in the global market due to its cost-effectiveness. Additionally, manufacturers are launching new products to gain market share. 

This higher growth is associated with an increase in health consciousness among consumers, inclination towards pesticide-free grown products, and awareness regarding adulteration in conventional products.

The higher concentrations of antioxidants and nutritional minerals in organic products as compared to conventional variants are drawing customer attention towards organic oat milk. Thus, the awareness regarding the health benefits associated with organic oat milk is further expected to drive the market from 2020 to 2028.

By Product Analysis

The plain segment emerged as the dominant product segment with a share of over 55.0% in 2020. The flavored segment is expected to expand at a significant CAGR during the forecast period as the flavored product range is targeting both health and comfort categories, thus drawing customers’ attention. 

The push from manufacturers in offering different unique flavors such as hazelnut, mocha, coconut, and berries supported by frequent new product launches has moved customers towards flavored oat milk. Consumers have become more conscious when it comes to choosing nutrition and flavor for the body.

By Packaging Analysis

The cartons segment held the largest revenue share of over 45.0% in 2020. This is due to the increasing demand for high-quality and high shelf-life packaging solutions. Additionally, the rising acceptance of Tetra Pak carton packages, manufactured primarily from paperboard is driving the demand for the segment.

Even though oat milk in carton packaging holds the largest market share, the bottle packaging segment is expected to witness the fastest growth over the next few years. The demand for on-the-go consumption of food and beverages is increasing among consumers.

By Distribution Channel Analysis

The supermarkets and hypermarkets segment emerged as the dominant distribution channel segment and accounted for over 40.0% share in 2020. An improvement in the retail sector globally, coupled with the availability of global brands at these stores, is contributing towards increasing penetration of oat milk through the supermarket.

The online retail segment is expected to witness the fastest growth over the forecast period. Easy access to products, easy online purchases, and the increased number of brands to choose from are boosting online sales of oat milk. With high fragmentation in the industry and low customer loyalty, online sales of plant-based milk are further expected to increase during the forecast period.

By Regional Analysis

Asia Pacific dominated the market for oat milk and held a revenue share of over 45.0% in 2020. Lifestyle changes, urbanization, and shifting dietary preferences have led to a rise in the demand for nutritive food in Asia Pacific, which is likely to drive the market statistics. 

North America is expected to significant growth over the forecast period owing to the high consumer awareness regarding the protein content and nutritional value in oat milk. The popularity of e-commerce portals as one of the selling mediums is high, which has contributed to the growth of the dairy alternatives market in the region.

The market in Europe accounted for a significant share in 2020 owing to the high customer demand for vegan and plant-based products in the region. Manufacturers operating in the market for oat milk are targeting countries in the region to increase their market share.

Key Players

  • Oatly

  • Rise Brewing

  • Thrive Market

  • Happy Planet Foods

  • Califia Farms

  • The Coca-Cola Company

  • Elmhurst

  • Pacific Foods

  • Danone

  • HP Hood LLC

Market Segmentation

  • By Source 

    • Organic

    • Conventional

  • By Product 

    • Plain

    • Flavored

  • By Packaging 

    • Cartons

    • Bottle

    • Others

  • By Distribution Channel

    • Supermarkets & Hypermarkets

    • Convenience Stores

    • Online Retail

    • Others

  • Regional

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • Germany

      • U.K.

      • France

      • Spain

    • Asia Pacific

      • China

      • Japan

      • India

      • Australia

    • Central & South America

      • Brazil

      • Argentina

    • Middle East & Africa

      • South Africa

The Oat Milk market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Oat Milk market for the base year 2021 and the forecast between 2022 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Oat Milk market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Oat Milk market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Oat Milk market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Oat Milk capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Oat Milk by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Oat Milk market. These figures have been provided in terms of both revenue and volume for the period 2019 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Oat Milk market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Oat Milk market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Oat Milk industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

Oat Milk market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Oat Milk market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Oat Milk market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Oat Milk market. These factors have benefited the growth of the global market for Oat Milk. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Oat Milk. The global market is segmented on the basis of region, application, end-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Oat Milk are as follows:

  • History Year: 2019-2020
  • Base Year: 2021
  • Forecast Year 2022  to 2030

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2019-2021) and forecast (2022-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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