Online Tutoring Services Market Size, Share, Trends, Growth, Production, Consumption, Revenue, Company Analysis and Forecast 2020-2027

The global Online Tutoring Services market size is expected to be worth around US$ 15.98 billion by 2027, according to a new report by Vision Research Reports.

The global Online Tutoring Services market size was valued at US$ 4.80 billion in 2019 and is anticipated to grow at a CAGR of 16.2% during forecast period 2020 to 2027.

Growth Factors

Online tutoring refers to the process of tutoring in an online, networked, or virtual environment where learners and tutors are present virtually. It has gained popularity with the ever-increasing use of internet services worldwide. Increased internet data transfer speed has enabled tutors and learners to engage online simultaneously. Furthermore, the rapid adoption of smartphones is one of the significant factors driving the adoption of online teaching services worldwide as it enables learning to take place regardless of the geographic location. For instance, Varsity Tutors, a U.S.-based education company, offers a mobile application for live tutoring and instructions. It provides an expert’s assistance from anywhere and lets learners manage their tutoring sessions.

Furthermore, schools, universities, and other learning institutes have been encouraged to follow distance education and work remotely with their students amid the COVID-19 pandemic. The adoption of distance learning owing to the outbreak of the pandemic has impacted the industry’s growth favorably. For instance, in March 2020, Varsity Tutors released a free product called Virtual School Day for students and parents. It offers over 20 hours of live online classes across various subjects for students up to the 12th grade. It also has special sessions for each age group. Thus, online tutoring service providers have positively leveraged the pandemic situation as educational institutes have been closed in many states and countries.

The market has benefitted from the onset of analytical applications to customize tutoring services. For instance, content designers leverage analytical tools to develop content tailored to the requirements of learners. Such content development is fulfilled based on individual students’ interests, performances, and subject understanding. For instance, Kaplan, Inc., an American for-profit educational services corporation, provides online customization tools for learners enrolled in test preparation courses. This trend of growing customization in tutoring services is anticipated to trigger the market growth owing to the formative assessment features of these services.

Report Highlights

The on-demand tutoring segment dominated the online tutoring services market and accounted for more than 75.01% share of the global revenue in 2019. On-demand tutoring offers a personalized platform, which helps students progress based on their capabilities and pace. Furthermore, on-demand tutoring combined with analytics applications helps tutors and content providers obtain real-time information on the learner’s progress. Thus, the rapidly growing adoption of customized and personalized learning is triggering the on-demand tutoring market’s growth positively.

Structured online tutoring involves real-time interaction between the students and the tutor. The segment is anticipated to register a CAGR of 14.4% over the forecast period. The growth can be attributed to the growing prominence of live teaching sessions via videoconferencing. For instance, in July 2020, BYJU'S, an Indian EdTech company, ventured into live virtual teaching. It launched a program to provide personalized after-school tuition classes called BYJU’s Classes.

The Science, Technology, Engineering, and Mathematics (STEM) courses segment dominated the market and accounted for more than 60.0% share of the global revenue in 2019. This high share of the segment can be attributed to the prominence of online learning methods among high school students. Numerous EdTech firms are working on providing STEM courses to middle and high school students. For instance, in July 2020, McGraw Hill, an American education company, partnered with TutorMe, LLC, a U.S.-based education services provider, to offer free on-demand tutoring services to college students.

The other courses segment includes tutorials and courses on lifestyle, skill trades, marketing, business, finance, and music. It is anticipated to register a noticeable CAGR over the forecast period. The growth can be attributed to the growing prominence of short-term diploma courses in coding and business-related subjects among corporate professionals. For instance, Coursera Inc., an American Massive Open Online Course (MOOC) provider, offers several courses other than STEM and language courses, such as digital marketing, and data science.

The long-term courses segment dominated the market and accounted for more than 70.02% share of the global revenue in 2019. This high share of the segment can be attributed to the fact that long-term courses hold significant value. It enables the learners to gain in-depth knowledge about the reskilling course and deliver higher efficiency. Also, long-term courses have been adopted for continuous developments in learning methods for under-resourced students. For instance,, a Chinese education company, has covered 252 teaching centers in China's Sichuan province. Its project included teaching Mandarin to over 70,000 under-resourced students in 72 schools.

The short-term courses segment is anticipated to register a healthy CAGR of 17.6% over the forecast period. The segment growth can be attributed to the increasing popularity of short-term diploma courses with on-demand tutoring pattern. For instance, Alison, an Ireland-based free online education platform, offers short-term certificate and diploma courses of average duration of 2 to 3 hours and 8 to 10 hours, respectively. It provides a wide variety of course types on multiple subjects with on-demand tutoring type and has over 11 million users worldwide.

North America dominated the market and accounted for over 35.02% share of the global revenue in 2019. This high share of the region can be attributed to the availability of a large customer base and well-established ICT solution providers. The region is characterized by the presence of an enormous pool of service providers, including ArborBridge; Chegg Inc.; Club Z! Inc.; and Kaplan, Inc. The South American market is also expected to witness high growth over the forecast period. The growth of the regional market can be attributed to the adoption of innovative technologies in the region, including microlearning, Massive Open Online Courses (MOOCs), and personalized literacy programs.

Key Players

  • Ambow Education

  • ArborBridge

  • Beijing Magic Ears Technology Co., Ltd

  • BYJU'S

  • Chegg Inc.

  • Club Z! Inc.

  • iTutorGroup

  • Qkids Teacher

  • Varsity Tutors


Market Segmentation

  • Tutoring Type Outlook

    • Structured Tutoring

    • On-Demand Tutoring

  • Course Type Outlook

    • Language Courses

    • Science, Technology, Engineering, and Mathematics (STEM) Courses

    • Others

  • Duration Outlook


    • Short-Term Courses

    • Long-Term Courses

  • Regional Outlook

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • U.K.

      • Germany

      • France

    • Asia Pacific

      • China

      • Japan

      • India

    • South America

      • Brazil

    • Middle East & Africa (MEA)

The Online Tutoring Services market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Online Tutoring Services market for the base year 2019 and the forecast between 2020 and 2027. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Online Tutoring Services market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Online Tutoring Services market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Online Tutoring Services market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Online Tutoring Services capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Online Tutoring Services by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Online Tutoring Services market. These figures have been provided in terms of both revenue and volume for the period 2016 to 2027. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Online Tutoring Services market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Online Tutoring Services market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Online Tutoring Services industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

The Online Tutoring Services market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Online Tutoring Services market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Online Tutoring Services market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Online Tutoring Services market. These factors have benefited the growth of the global market for Online Tutoring Services. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Online Tutoring Services. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Online Tutoring Services are as follows:

  • Historic Year: 2016-2019
  • Base Year: 2020
  • Forecast Year 2020 to 2027

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

 In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2016-2019) and forecast (2020-2027);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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