The global Online Video Platforms market size is expected to be worth around US$ 18.8 billion by 2027, according to a new report by Vision Research Reports.
The global Online Video Platforms market size was valued at US$ 5.45 billion in 2019 and is anticipated to grow at a CAGR of 17.4% during forecast period 2020 to 2027.
Growth Factors
he increasing adoption of video content for advertisement and branding activities over traditional marketing campaigns across sectors/industries, such as e-commerce, healthcare, manufacturing, and real estate, is driving the market. For instance, sellers on e-commerce sites such as Amazon and Zappos.com use product videos on their portals to provide customers a 360-degree view of products and help them choose the best match. The increased expenditure on online video advertisements is acting as a major factor driving the growth of the market. For instance, in 2019, SAMSUNG Electronics spent around USD 2.41 billion majorly on an online video campaign to promote its Galaxy series smartphones in the U.S.
The rising participation of the global population in online video streaming activities has been recognized as a significant factor in driving the market growth. Live video streaming is gradually becoming an essential advertisement model for various brands. One of the biggest gainers of this business model is live sports streaming channels. The rising number of sporting events globally and a continuously increasing number of subscribers make online video platform (OVP) a lucrative investment opportunity for the media and entertainment industry. Furthermore, the advent of the 5G telecom network is enabling viewers to stream HD video content seamlessly. The e-learning business has become one of the leading beneficiaries of the live streaming video platforms due to the increasing adoption of e-learning in corporate and academic setups coupled with the increased number of mobile learning applications containing analytics that helps track the progress of students.
Report Highlights
Based on the component, the solution segment accounted for the largest revenue share of around 53% in 2019. This is attributed to the surging demand for subscription-based video content over OTT platforms, coupled with a continuous rise in demand for live streaming video platforms. The availability of low- and free-of-cost video hosting platforms and monetization features, such as running ads between videos, are anticipated to fuel the growth of the solution segment over the forecast period. The segment is expected to register a 15.6% CAGR over the forecast period.
The video processing segment accounted for the largest revenue share of over 38% in 2019. Video processing platforms provide features such as efficient IP conversion, high-density transcoding, adaptive bitrate packaging, encryption, and streaming into a modular and visualized solution. These solutions give broadcasters a cost-efficient way to provide online video solutions, both on the live streaming as well as on the video-on-demand platform. Several video processing platforms in the market also deliver personalized video experiences based on aspects such as website behavior, geolocation, and demographics, or hyper-personalized videos by including details such as preference settings and selection of multiple languages.
The video-on-demand segment accounted for the largest revenue share of over 77% of the total market revenue in 2019. The growth can be attributed to the easy accessibility of videos over the cloud, which gives freedom to stream videos in real-time from any location. Another factor contributing to the growth of the video-on-demand space is the chance to optimize revenue from ads by delivering more relevant ad copy as per user interest. Publishers are streaming dynamic ads based on the users' past keyword searches to execute the strategy.
In 2019, the media and entertainment segment held the highest market share of over 38.5%. The segment is expected to retain its dominance over the forecast period. The segment has recorded significant growth due to a surge in internet connectivity on mobile phones and increased investments across the globe in improving the OTT infrastructure. Furthermore, the rise in investments in live streaming sports events is expected to play an important role in developing the media & entertainment industry.
Education emerged as the second-largest end-use segment in terms of revenue in 2019. The segment is also expected to register the highest CAGR over the forecast period. With the introduction of advanced learning analytics dashboards over e-learning platforms, keeping track of learning progress and live interaction has become much easier. The increased availability of such advanced analytics features is expected to work well for the adoption of e-learning platforms globally in the next few years.
North America accounted for the largest revenue share of 37.5% in 2019. The promising growth is likely to continue in the near future with the introduction of advanced 5G network technology, making online video platform (OVP) much quicker and more agile. Moreover, an increasing number of U.S. enterprises are using online video platforms to promote their products and services as a way of improving their brand identity. Europe, on the other hand, held the second-largest market share in 2019 and is expected to witness steady growth in the forthcoming years, owing to the wide coverage of high-speed internet in the region.
Key Players
Akamai Technologies
Brightcove Inc.
Comcast Cable Communications Management, LLC
Endavo Media.
Frame.io, Inc.
Kaltura, Inc.
Limelight Networks
Longtail Ad Solutions, Inc. (JW PLAYER)
MediaMelon Inc.
Ooyala Inc. (Telstra)
Panopto
SpotX, Inc.
Wistia Inc. Inc.
Market Segmentation
Component Outlook
Solution
Services
Type Outlook
Video Processing
Video Management
Video Distribution
Video Analytics
Others
Streaming Type Outlook
Live Streaming
Video on Demand
End-use Outlook
Media & Entertainment
BFSI
Retail
Education
IT and Telecom
Others
Regional Outlook
North America
U.S.
Canada
Mexico
Europe
U.K.
Germany
France
Asia Pacific
China
Japan
India
South America
Brazil
Middle East and Africa (MEA)
The Online Video Platforms market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.
The report provides size (in terms of volume and value) of Online Video Platforms market for the base year 2019 and the forecast between 2020 and 2027. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.
This report focuses on the global Online Video Platforms market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Online Video Platforms market development in United States, Europe and China.
It is pertinent to consider that in a volatile global economy, we haven’t just conducted Online Video Platforms market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.
In terms of production side, this report researches the Online Video Platforms capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.
In terms of consumption side, this report focuses on the consumption of Online Video Platforms by regions (countries) and application.
Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Online Video Platforms market. These figures have been provided in terms of both revenue and volume for the period 2016 to 2027. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.
With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Online Video Platforms market companies.
Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Online Video Platforms market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.
The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.
Overall, this is an in-depth research report specifically for the Online Video Platforms industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.
The Online Video Platforms market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Online Video Platforms market.
Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Online Video Platforms market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.
Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Online Video Platforms market. These factors have benefited the growth of the global market for Online Video Platforms. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.
New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Online Video Platforms. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).
In this study, the years considered to estimate the market size of Online Video Platforms are as follows:
Reasons to Purchase this Report:
- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
Research Methodology:
In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Market Size Estimation
Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).
The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.
Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.
All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.
Market Breakdown and Data Triangulation
After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.
Secondary Sources
Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.
Primary Sources
In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.
The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.
The study objectives of this report are:
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers