Oral Care Market Size, Share, Trends, Growth, Production, Consumption, Revenue, Company Analysis and Forecast 2021-2030

Published Date : Feb 2021 | No. of Pages : 250 Pages | Category : Healthcare

The global Oral Care market size is expected to be worth around US$ 50.3billion by 2030, according to a new report by Vision Research Reports.

The global Oral Care market size was valued at US$ 31.9 billion in 2020 and is anticipated to grow at a CAGR of 5.9% during forecast period 2021 to 2030.

Growth Factors

The growing awareness among people regarding oral hygiene and the increasing incidence of dental caries has led to the high growth of the market. The World Health Organization (WHO) states that 2.3 billion people suffer from caries of permanent teeth. An unhealthy diet (particularly high in sugar) is one of the major factors contributing to the rise in the number of dental caries at the global level. Brushing teeth using a toothbrush and fluoride-containing toothpaste can prevent dental caries to a significant extent, creating demand for these products.          

Various awareness programs initiated by major players have led to increased awareness about dental hygiene among the people of both developed as well as developing regions. For instance, Colgate-Palmolive Company’s BRIGHT SMILES, BRIGHT FUTURES program has been proactively involved in spreading oral health education and providing dental screenings, and over one billion children and their families in 80 countries benefited from it. In 2018-19 alone, it reached over 11.5 million children in India. Thus, such initiatives have played a key role in creating awareness among consumers at the global level about the importance of dental hygiene.

New product development is another significant factor influencing the demand for the products. Innovative products such as powered toothbrushes have revolutionized the toothbrush market. In November 2019, a leading player, Procter & Gamble launched "Tooth Fairy in a Box.” It includes an Oral-B electric toothbrush, Crest toothpaste, and playful items that help parents encourage children to embrace dental hygiene. The availability of different denture care products and dental accessories is also contributing to the growth of the market.

Report Highlights

Toothbrush held the largest market share of 25.5% in 2020 and is projected to be the fastest-growing segment during the forecast period. This is mainly due to the introduction of advanced products, such as electric and battery-powered toothbrushes. These products provide added benefits such as total mouth cleaning, featuring different modes for usage including deep clean, daily clean, tongue cleaning, whitening, and massaging. These products have majorly contributed to enhancing the total oral care of the users. Separate designs of toothbrushes for adults and children are available in the market to cater to individual needs. In India, two companies -  Realme and Xiaomi - launched electronic toothbrushes in 2020.

The toothpaste segment held the second-largest share in 2020. High usage of toothpaste among people of all income groups can be attributed to the growth of this segment. The availability of different forms of toothpaste, such as gels, pastes, and powder, provides wider options to the consumers, which also boosts demand. In January 2020, Colgate-Palmolive Company launched Smile for Good toothpaste. The ingredients contained within the paste are 99.7% natural and are packaged in Colgate’s first-of-its-kind recyclable plastic tube. Thus, with manufacturers proactively involved in launching innovative products, demand for toothpaste is expected to increase in the years to come.

Mouthwash is anticipated to witness lucrative growth over the forecast period owing to its increasing usage for the maintenance of oral hygiene. Despite its advantages, mouthwash also has some drawbacks. It can stain teeth and/or damage the oral mucosa as well as cause adverse reactions if ingested, especially in the case of children. Thus, the above-mentioned factors are likely to restrain its usage further hampering the growth of the market. However, the introduction of herbal and flavored mouthwashes is expected to escalate the demand in the next few years. Mouthwash is gaining popularity in urban India owing to lifestyle changes and better hygiene. In January 2021, an Indian company, Dabur entered the mouthwash category with the launch of Dabur Red Pulling Oil, an Ayurvedic mouthwash. The increase in the occurrence of oral disorders, such as periodontitis, gingivitis, tooth decay, denture irritation, bleeding gums, and bad breath, is expected to contribute to the demand for medicated as well as non-medicated mouthwashes.

Denture products are expected to witness significant growth over the forecast period. New product launches and development are influencing the growth of the segment. Various types of cleaners and adhesives have been introduced in order to maintain the dentures, which thereby helps maintain good oral health. These cleaners also help prevent bad odor and maintain fresh breath. In November 2020, GSK Consumer Healthcare forayed into the specialized denture care category in India with the launch of the Polident brand.

The cordless segment held the largest share of 67.3% in 2020. The segment is also projected to be the fastest-growing segment during the forecast period owing to its increasing use for at-home application. Besides, these devices are portable, easy to use and carry, and are comparatively cheaper than the countertop variants.

Technological advancements in these devices are also affecting segment growth. Modernizations in the design and features of oral irrigators are more appreciated by the end-users, thus boosting their adoption.

The countertop oral irrigator segment is expected to grow steadily throughout the forecast period. This can be attributed to the fact that these devices do not require charging and can normally operate longer on a single water tank as compared to portable models.

The home application segment held the largest share of 73.4% in 2020. On the basis of application, the market is segmented into home and dentistry. Manufacturers coming up with innovative and easy-to-use oral care products has increased the usage of oral care products at home, thus making home the largest and fastest-growing segment.

The COVID-19 pandemic has increased the usage of oral care devices at home. Consumers are opting for at-home treatment amidst the risk of getting infected while visiting dental care facilities. Manufacturers are also coming up with innovative products offering consumers the benefit of using them in the comfort of home. Thus, the home application segment is projected to witness lucrative growth in the years to come.

Asia Pacific dominated the market in 2020 with a share of 40.7%. It is also projected to be the fastest-growing regional market during the forecast period. This can be attributed to the growing awareness regarding dental hygiene and overall oral health among people of this region. In addition, the high prevalence of dental caries in countries, such as India, is expected to fuel the growth of the Asia Pacific market.

Key Players

  • Procter & Gamble Company

  • Johnson & Johnson Services, Inc.

  • Colgate-Palmolive Company

  • GlaxoSmithKline plc

  • Church & Dwight Co., Inc.

  • Dr. Fresh, LLC

  • Dentaid

  • Lion Corporation

  • Sunstar Suisse S.A.

Market Segmentation

  • Product Outlook 

    • Toothbrush        

      • Manual

      • Electric (rechargeable)

      • Battery-powered (non-rechargeable)

      • Others

    • Toothpaste

      • Gel

      • Polish

      • Paste

      • Powder

    • Mouthwash/rinse         

      • Medicated

      • Non-medicated

    • Denture Products         

      • Cleaners

      • Fixatives

      • Others

    • Dental Accessories       

      • Cosmetic Whitening Products

      • Fresh Breath Dental Chewing Gum

      • Tongue Scrapers

      • Fresh Breath Strips

      • Floss

      • Others

  • Product Type Outlook

    • Countertop

    • Cordless

  • Application Outlook

    • Home

    • Dentistry

  • Regional Outlook 

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • Japan

      • China

      • India

    • Latin America

      • Brazil

      • Mexico

    • MEA

      • South Africa

The Oral Care market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Oral Care market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Oral Care market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Oral Care market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Oral Care market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Oral Care capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Oral Care by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Oral Care market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Oral Care market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Oral Care market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Oral Care industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

The Oral Care market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Oral Care market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Oral Care market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Oral Care market. These factors have benefited the growth of the global market for Oral Care. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Oral Care. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Oral Care are as follows:

  • Historic Year: 2017-2020
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

 In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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