Packaging Primers Market (By Primer: Water-based Coatings, Solvent-based Coatings, and Coatings; By Application: Film Makers (Pre-converting Step), Aluminum Makers (Pre-converting Step), Paper Makers & Coaters (Pre-converting Step), and Film, Aluminum & Paper Converting (Converting Step = Lamination) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2021-2030

The global packaging primers market is expected to registered a growth at CAGR of 4.8% over the forecast period 2021 to 2030. Packaging primers add superior dimensional stability and better surface for high-end printing in the films and paper, thereby increasing consumption at the global level. This has resulted in the significant demand for packaging primers globally.

The packaging primers market is anticipated to be driven by remarkable consumption and production growth, resulting from the rapid retail and eCommerce development across various regions of the globe.

Packaging primers are water-based, solvent-based, or wax & poly coatings that are generally used to maximize the efficiency of high-end printing, provide slip control, anti-blocking, moisture resistance, and release. Solvent-based and poly coatings offer consistent high quality print finishes as well as provides protection for a wide range of applications. Manufacturers of packaging primer solutions nearly serve every end use in food, beverage, cosmetic & personal care, and pharmaceuticals industries, among others.

COVID-19 Hindering Growth of Packaging Primers Market

The COVID-19 pandemic is likely to add economic challenges for the manufacturers of packaging primers across various regions. In spite of massive demand for various types of coatings for packaging converting, manufacturers are facing numerous challenges in terms of limited work capitals, disrupted product supply chain, and now emerging second wave of the pandemic in 2021. However, the aluminum can coatings sector continues to be a vital business, predominantly for the food & beverage products. The detailed inspection of the market found that even before the COVID-19 pandemic, the demand for metal packaging had grown at a consistent rate, although at a lower level than all other packaging. The lockdown in North America and European countries caused a rise in the demand for food cans, as customers stock up on tinned foods products. The demand for beverage cans has also increased as drinkers move away from bars and pubs and into socially isolated home drinking. This has likely to add some new opportunities for the market players.

Packaging Primers as Means to Showcase New Bespoke Products

Over the years, packaging primers are finding their consumption in many end-use sectors, including pharmaceutical, food & beverages, consumer durables electronic goods, cosmetics & personal care, and automotive & allied products packaging. The reasons that aid the penetration of the product in the market are its prominent features such as better surface for ink adhesion, while printing, high-end finish - gloss, matte or satin, excellent moisture resistant properties, and others. Customized packaging has appeared as an ultimate selection across various end-use sectors in the goods packaging industry. Brand owners are looking to pull in buyers by posing items placed on a luxurious and glossy print finishes, and packaging coatings are noticed as a technique for attaining this.

Water-based Extrusion Lamination Primers Adopt Wide Variety of Accepting Substrates

Companies in the packaging primers market are innovating in water-based coatings. Aqua Based Technologies - a manufacturer of environmentally safe water-based coatings and primers is acquiring recognition for its top performing extrusion laminating primers such as Aquaforte® 108W and Polaqua® 710. Manufacturers are increasing the availability for primers that are compatible with the aluminum foil. They are boosting R&D efforts to increase the bond strength of lamination primers that adhere to films and metals with only small application quantities.

Water-based extrusion lamination primers are being developed to be used for PE & PP films, foil and paper, and other accepting substrates. Stakeholders in the packaging primers market are increasing the application of these primers for the ever-increasing flexible packaging industry.

Innovations in Print-primers for Aluminum Yogurt Lidding Offer Heat, Chemical Resistance

Permanent metallization applications have fueled the demand for packaging primers. Chemline - an Indian manufacturer of premium adhesives and coatings is expanding its product portfolio in primer coatings meant for PET (Polyethylene Terephthalate) and paper for permanent metallization. Manufacturers in the packaging primers market are producing primer coatings that enable MET-PET (Metalized Polyester) films to print UV (ultraviolet) ink over its surface.

Innovations in print-primers for aluminum yogurt lidding for heat and chemical resistance are contributing to the growth of the packaging primers market. Companies are experimenting with numerous additives to improve the print quality of primers. Michelman is gaining popularity for developing multi-functional coatings that are replacing unrecyclable, complex, and costly multi-layer structures.

Report highlights

In terms of primer, solvent-based coatings remains prominent segment in the global market. The segment is estimated to hold around 3/5th of the market share during the forecast period.

Film, aluminum, & paper converters are top end users of packaging primers. Solvent-based and poly coatings play important in the converting stages in order to maintain end-use application requirements such as attractive package look, high product finish, preserving barrier properties, and others. The segment is anticipated to hold 42% of the market share by the end of 2021.

Asia Pacific is expected to account for around 35.4% of the global market value share by 2030, and is projected to witness substantial growth during the forecast period. The region has high penetration of solvent-based coatings and is projected to clock a CAGR of 6.8% during the forecast period.

Competitive Landscape

This section of the report identifies various key manufacturers of the market. It helps the reader understand the strategies and collaborations that players are focusing on combat competition in the market. The comprehensive report provides a significant microscopic look at the market. The reader can identify the footprints of the manufacturers by knowing about the global revenue of manufacturers, the global price of manufacturers, and sales by manufacturers during the forecast period of 2017 to 2019.

The analysts have provided a comprehensive analysis of the competitive landscape of the global packaging primers market with the company market structure and market share analysis of the top players. The innovative trends and developments, mergers and acquisitions, product portfolio, and new product innovation expected to provide a dashboard view of the market, ultimately providing the readers accurate measure of the current market developments, business strategies, and key financials.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users) and other segments.

  • Company Overview
  • Company Market Share/Positioning Analysis
  • Product Offerings
  • Financial Performance
  • Recent Initiatives
  • Key Strategies Adopted by Players
  • Vendor Landscape
  • List of Suppliers
  • List of Buyers

Some of the key players operating in the global Packaging primers market are The Sherwin-Williams Company, PPG Industries, Inc., Axalta Coating Systems, ACTEGA Terra GmbH, Akzo Nobel N.V., DIC Corporation, BASF SE, Aqua Based Technologies, National Paints Factories Co. Ltd., KANGNAM JEVISCO CO., LTD., Paramelt B.V., Michelman, Inc., Mica Corporation, S-One Holdings Corporation, and Coim Group among others.

Global Packaging Primers Market Segmentation

Packaging Primers Market by Primer

  • Water-based Coatings
  • Solvent-based Coatings
  • Other Coatings (Wax Coating and Poly Coating)

Packaging Primers Market by Application

  • Film Makers (Pre-converting Step)
  • Aluminum Makers (Pre-converting Step)
  • Paper Makers & Coaters (Pre-converting Step)
  • Film, Aluminum & Paper Converting (Converting Step = Lamination)

Packaging Primers Market by Region

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa


This report focuses on packaging primers market includes crucial information on market share, market size, and growth rate for the forecast period 2021 to 2030 at the global level, regional level and company level. From a global perspective, this report represents overall packaging primers market size by analyzing historical data and future prospect. The study highlights deep analysis on the major drivers of the market, restraints, and challenges to help the business owners, suppliers, and marketing personnel in planning effective strategies for the forecast period. This will help the business and manufacturers to lead the market and gain prominent position in future. The report also presents vital information through graphical representation on factors like table, charts, and statistics. The study includes drivers and restraints of the global packaging primers market.

The research not only conducts forecasts in terms of value, but also evaluates the market on the basis of essential parameters, such as Year-on-Year (Y-o-Y) growth. This helps providers to recognize the future opportunities as well predictability of the market.

In order to understand and assess opportunities in this market, the report is categorically divided into five key sections on the basis of segments. The report analyzes the global market in terms of value (US$ dollers) and volume (Million Units).

The research report includes specific segments by region (country), by company, by all segments. This study provides information about the growth and revenue during the historic and forecasted period of 2017 to 2030. Every segment is further sub-segmented into several sub-segmented that are deeply analyzed by experts to offer valuable information to the buyers and market players. Understanding the segments helps in identifying the importance of different factors that aid the market growth.

Regional Analysis

The research report includes a detailed study of regions of North America, Europe, China, Japan and Rest of the World. The report has been curated after observing and studying various factors that determine regional growth such as economic, environmental, social, technological, and political status of the particular region. Analysts have studied the data of revenue and manufacturers of each region. This section analyses region-wise revenue and volume for the forecast period of 2017 to 2030. These analyses will help the reader to understand the potential worth of investment in a particular region.

The report provides in-depth segment analysis of the global packaging primers market, thereby providing valuable insights at macro as well as micro levels. Analysis of major countries, which hold growth opportunities or account for significant share has also been included as part of geographic analysis of the packaging primers market.

The report includes country-wise and region-wise market size for the period 2017-2030. It also includes market size and forecast by segments in terms of production capacity, price and revenue for the period 2017-2030.

In this study, the years considered to estimate the market size of packaging primers are as follows:

  • History Year: 2017-2019
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Research Methodology

The research methodology adopted by analysts for compiling the global packaging primers market report is based on detailed primary as well as secondary research. With the help of in-depth insights of the market-affiliated information that is obtained and legitimated by market-admissible resources, analysts have offered riveting observations and authentic forecasts for the global market.

During the primary research phase, analysts interviewed market stakeholders, investors, brand managers, vice presidents, and sales and marketing managers. Based on data obtained through interviews of genuine resources, analysts have emphasized the changing scenario of the global market.

For secondary research, analysts scrutinized numerous annual report publications, white papers, market association publications, and company websites to obtain the necessary understanding of the global packaging primers market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2021) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.


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