Partner Relationship Management Market (By Component: Solution, Service; By Service: Managed Service, Training & Consultation; By Deployment Type: On-premise, Cloud; By Organization Size: Small and Medium Enterprise, Large Enterprise; By Application: BFSI, IT & Telecom, Retail & Consumer Goods, Manufacturing, Healthcare, Others) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 20212030

The global Partner Relationship Management market size is expected to be worth around US$ 200.1 billion by 2030, according to a new report by Vision Research Reports.

The global Partner Relationship Management market size was valued at US$ 58.4 billion in 2020 and is anticipated to grow at a CAGR of 18.2% during forecast period 2021 to 2030.

Report Coverage

Growth Factors

 The rising popularity of connected devices and the (IoT) is anticipated to drive the demand for Partner Relationship Management (PRM). Furthermore, the need to control the functional relationship between external partner channels and organizations and focus on improving partner communications and reducing channel management costs will support the market for partner relationship management. However, data privacy and security threats are projected to hinder market growth.

Increasing internet penetration and cloud computing service in various countries such as China, the U.S., and the U.K. are expected to generate lucrative growth opportunities by supporting organizations in adopting technological innovations in their systems. 

Report Highlights

Based on component, the partner relationship management market is categorized into solution and service. The solution segment dominated the market and accounted for more than 58.0% share in 2020. The rapid increase in the demand for PRM solutions in various industries, including BFSI, healthcare, among others is anticipated to fuel the growth of the segment.

The service segment is anticipated to register the highest CAGR of 20.3% over the forecast period. Service plays a vital role in the deployment life cycle of any solution.

Based on service, the market is categorized into managed service, training & consultation. The managed service segment dominated the market and accounted for more than 59.0% share in 2020. 

The training and consultation service segment is projected to expand at the highest CAGR of 20.6% from 2021 to 2030. The increasing demand for consulting services in various verticals, including healthcare and IT and telecom, is contributing to the segment growth.

Based on deployment type, the market is categorized into on-premise and cloud. The on-premise segment dominated the market and accounted for more than 50.0% share of the overall market in 2020. In the on-premises type of solutions, software and delivery models are installed and function from customers’ in-house computing infrastructure and server.

The cloud segment is anticipated to register a CAGR of 17.8% from 2021 to 2030. The segment growth can be attributed to the increasing adoption of cloud service by various SMEs and large enterprises owing to benefits such as on-demand availability of compute service and zero initial infrastructure setup costs.

The large enterprises segment accounted for a 53.96% share of the overall market in 2020. These enterprises have a varied corporate network and revenue stream, which helps in the adoption of new technologies and solutions in their existing systems

The Small and Medium Enterprise (SME) segment is anticipated to register a CAGR of 16.10% over the forecast period. Partner relationship management solutions help SMEs prioritize work, eliminate repetitive tasks, reduce costs, and improve collaboration among organizations.

Based on application, the market is further segmented into BFSI, retail and consumer goods, manufacturing, and healthcare. The IT and telecom application segment accounted for more than 28.60% share of the global revenue in 2020.

The BFSI sector is anticipated to register a CAGR of 15.8% from 2021 to 2028. The increasing number of financial service institutions and banks globally and the technological innovations in the BFSI industry are expected to fuel the segment growth. 

North America dominated the market and accounted for over 50.0% share of the global revenue in 2020. The region is a hub for various technological innovations and internet users. Moreover, various prominent players such as Salesforce.com, Inc.; Impartner, Inc.; and Oracle Corporation are supporting the market growth in the region. Internet users in the region are further driving the market growth in North America.

Key Players

• Oracle Corporation

• Salesforce.com Inc.

• Channeltivity

• Allbound Inc.

• Zinfi Technologies Inc.

Market Segmentation

• Component

  • Solution

  • Service

• Service

  • Managed Service

  • Training & Consultation

• Deployment Type

  • On-premise

  • Cloud

• Organization Size

  • Small and Medium Enterprise

  • Large Enterprise

• Application

  • BFSI

  • IT & Telecom

  • Retail & Consumer Goods

  • Manufacturing

  • Healthcare

  • Others

• Regional

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • U.K.

    • France

  • Asia Pacific

    • China

    • India

    • Japan

  • Latin America

    • Brazil

    • Mexico

  • Middle East & Africa

The Partner Relationship Management market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Partner Relationship Management market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Partner Relationship Management market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Partner Relationship Management market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Partner Relationship Management market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Partner Relationship Management capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Partner Relationship Management by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Partner Relationship Management market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Partner Relationship Management market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Partner Relationship Management market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Partner Relationship Management industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

Partner Relationship Management market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Partner Relationship Management market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Partner Relationship Management market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Partner Relationship Management market. These factors have benefited the growth of the global market for Partner Relationship Management. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Partner Relationship Management. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Partner Relationship Management are as follows:

• History Year: 2017-2020

• Base Year: 2021

• Forecast Year 2021 to 2030

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

• To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
• Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
• To define, describe and forecast the market by type, application and region.
• To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
• To identify significant trends and factors driving or inhibiting the market growth.
• To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
• To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
• To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
• To strategically profile the key players and comprehensively analyze their growth strategies.