Personal Care Appliances Market (By Product: Hair Care, Hair Removal, Oral Care, Others; Power Supply: Battery Operated, Electric; By Sales Channel: Online and Retail) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2021-2030

Published Date : Aug 2021 | No. of Pages : 150+ Pages | Category : Consumer Goods

The Personal Care Appliances Market size was reached at US$ 20.2 billion in 2020 and predicted to reach over US$ 50 billion by 2030, anticipated to grow at a CAGR of 6% between 2021 and 2030.

Personal care appliances include all electronic appliances that facilitate in personal care applications including hair care, oral care, and hair removal. With consumers increasingly becoming conscious about their health and looks, a wide range of personal care appliances have become part of their daily routines. While hair dryers and curling irons are widely among consumers, massagers, trimmers and electric toothbrushes are also gaining popularity, worldwide. Additionally, hair clippers, hair setters, and shaving systems with technologically advanced features are penetrating the market among all age groups and gender.

The Personal Care Appliances Market growth driven by increasing consumer spending capacity on personal care appliances, changing lifestyle, and rising importance of social appearance. Increasing influence of beauty industry trends on millennials to maintain the overall appearance is driving the market expansion. Growing awareness among consumers about the benefits of electric personal care appliances such as enhanced efficiency, high convenience, and fast speed over conventional grooming methods is impelling the industry growth. The presence of substitutes such as low-cost & non-electric products for hair care and hair removal purposes is a major restraining factor in the market

A key driver

Growing disposable income of consumers is enabling them to spend more on luxury personal care products. People are also concerned about oral healthcare, which has increased the demand for electric toothbrushes worldwide. Nowadays, consumers are opting for personal care appliances rather than traditional products, due to huge social media exposure. Growing personal care concerns is a major factor driving the personal care appliances market globally.

Moreover, personal care appliances are witnessing high demand from the younger generation, due to increasing focus on personal grooming. Extensive social media influence has made youngsters to continuously change their hairstyle and looks, which is accelerating the demand for personal care appliances and is set to boost the market across the globe.

Market opportunity

Product innovation and portfolio expansion offer considerable opportunities in the personal care appliances market globally. Consumers are more likely to opt for personal care electrical products, such as hair trimmers, shavers, and electric toothbrushes, due to growing awareness about dental care and personal hygiene. Demand for battery-powered devices is also rising. This is expected to create favorable opportunities in the market.

The personal care appliances market comprises a wide range of products, such as trimmers, shavers, hair straighteners, hair dryers, epilators, electric toothbrushes, nose hair trimmers, facial cleansers, and massagers. Several companies are manufacturing technologically advanced products with different functionalities, which enable them to better cater to global consumers.

Low-cost Alternatives Likely to Hamper Market Growth

Availability of alternatives, such as razors, cosmetic wax, and shaving blades is likely to hamper the growth of the personal care appliances market. Increase in the number of local manufacturers is also hampering the expansion of key players. Availability of low-cost products from local manufacturers is expected to impact the personal care appliances market.

Lack of durability of personal care appliances is another factor restraining market growth. High cost of premium personal care appliances is a major drawback, especially in emerging economies.

Report Coverage Details
Market Size US$ 50 Billion by 2030
Growth Rate CAGR of 6% From 2021 and 2030
Base Year 2020
Segments Covered Product, Power Supply, Sales Channel, Regions
Companies Mentioned Panasonic Corporation, Conair Corporation, Havells India Limited, Koninklijke Philips N.V., Spectrum Brands Holding Inc. Group SEB, Procter & Gamble Company, and Colgate Palmolive Company

Report Highlights

The oral care segment in the personal care appliances market is poised to observe 6% growth rate through 2027 is benefiting from the growing importance of oral hygiene for overall health and wellbeing. The oral care devices segment has seen tremendous growth over the years due to rise in oral health issues. Dental care services are suggesting patients to use powered toothbrush for better cleaning. Powered or electric toothbrushes are increasingly being recommended by dental professionals, as they exhibit superior plaque removing properties, mitigate cavities and tooth decay.

The electric personal care appliances market is predicted to surpass over 45.8% of the market share by 2030.

Based on power supply, the battery-operated appliances dominated more than 51% of the personal care appliances market share in 2020. Rechargeable battery-powered personal care appliances are gaining popularity due to their convenient usage.

Based on sales channel, the online segment will register a CAGR of 6.9% by 2030. Rising penetration of smart phones and internet will foster the segment demand.

Based on region, the Asia Pacific personal care appliances market size was over USD 7.1 billion in 2020 owing to the presence of a growing youth population, increasing disposable income, and rapid urbanization. Increasing brand awareness and rapid growth in social media users in India will drive the market in this region.

Key Players

The major players in the market include Panasonic Corporation, Conair Corporation, Havells India Limited, Koninklijke Philips N.V., Spectrum Brands Holding Inc. Group SEB, Procter & Gamble Company, and Colgate Palmolive Company.

Market Segmentation

By Product:

  • Hair Care
    • Hair Dryer
    • Hair Straightener
    • Hair Styler
  • Hair Removal
    • Trimmer
    • Power Shaver
    • Epilator
    • Others
  • Oral Care
    • Powered Toothbrush
    • Oral Irrigator
  • Others

By Power Supply

  • Battery Operated
  • Electric

By Sales Channel

  • Online
  • Retail

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
  • Latin America
    • Brazil
    • Mexico
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa

This report focuses on personal care appliances market includes crucial information on market share, market size, and growth rate for the forecast period 2021 to 2030 at the global level, regional level and company level. From a global perspective, this report represents overall personal care appliances market size by analyzing historical data and future prospect. The study highlights deep analysis on the major drivers of the market, restraints, and challenges to help the business owners, suppliers, and marketing personnel in planning effective strategies for the forecast period. This will help the business and manufacturers to lead the market and gain prominent position in future. The report also presents vital information through graphical representation on factors like table, charts, and statistics. The study includes drivers and restraints of the global personal care appliances market.

The research not only conducts forecasts in terms of value, but also evaluates the market on the basis of essential parameters, such as Year-on-Year (Y-o-Y) growth. This helps providers to recognize the future opportunities as well predictability of the market.

In order to understand and assess opportunities in this market, the report is categorically divided into five key sections on the basis of segments. The report analyzes the global market in terms of value (US$ dollers) and volume (Million Units).

The research report includes specific segments by region (country), by company, by all segments. This study provides information about the growth and revenue during the historic and forecasted period of 2017 to 2030. Every segment is further sub-segmented into several sub-segmented that are deeply analyzed by experts to offer valuable information to the buyers and market players. Understanding the segments helps in identifying the importance of different factors that aid the market growth.

Major Key Points Covered in Report:

Executive Summary: It includes key trends of the personal care appliances market related to products, applications, and other crucial factors. It also provides analysis of the competitive landscape and CAGR and market size of the personal care appliances market based on production and revenue.

Production and Consumption by Region: It covers all regional markets to which the research study relates. Prices and key players in addition to production and consumption in each regional market are discussed.

Key Players: Here, the report throws light on financial ratios, pricing structure, production cost, gross profit, sales volume, revenue, and gross margin of leading and prominent companies competing in the Personal care appliances market.

Market Segments: This part of the report discusses about product, application and other segments of the personal care appliances market based on market share, CAGR, market size, and various other factors.

Research Methodology: This section discusses about the research methodology and approach used to prepare the report. It covers data triangulation, market breakdown, market size estimation, and research design and/or programs.

Regional Analysis

The research report includes a detailed study of regions of North America, Europe, China, Japan and Rest of the World. The report has been curated after observing and studying various factors that determine regional growth such as economic, environmental, social, technological, and political status of the particular region. Analysts have studied the data of revenue and manufacturers of each region. This section analyses region-wise revenue and volume for the forecast period of 2017 to 2030. These analyses will help the reader to understand the potential worth of investment in a particular region.

The report provides in-depth segment analysis of the global personal care appliances market, thereby providing valuable insights at macro as well as micro levels. Analysis of major countries, which hold growth opportunities or account for significant share has also been included as part of geographic analysis of the personal care appliances market.

The report includes country-wise and region-wise market size for the period 2017-2030. It also includes market size and forecast by segments in terms of production capacity, price and revenue for the period 2017-2030.

In this study, the years considered to estimate the market size of personal care appliances are as follows:

  • History Year: 2017-2020
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Competitive Landscape

This section of the report identifies various key manufacturers of the market. It helps the reader understand the strategies and collaborations that players are focusing on combat competition in the market. The comprehensive report provides a significant microscopic look at the market. The reader can identify the footprints of the manufacturers by knowing about the global revenue of manufacturers, the global price of manufacturers, and sales by manufacturers during the forecast period of 2017 to 2019.

The analysts have provided a comprehensive analysis of the competitive landscape of the global personal care appliances market with the company market structure and market share analysis of the top players. The innovative trends and developments, mergers and acquisitions, product portfolio, and new product innovation expected to provide a dashboard view of the market, ultimately providing the readers accurate measure of the current market developments, business strategies, and key financials.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users) and other segments.

  • Company Overview
  • Company Market Share/Positioning Analysis
  • Product Offerings
  • Financial Performance
  • Recent Initiatives
  • Key Strategies Adopted by Players
  • Vendor Landscape
  • List of Suppliers
  • List of Buyers

 Research Methodology

The research methodology adopted by analysts for compiling the global personal care appliances market report is based on detailed primary as well as secondary research. With the help of in-depth insights of the market-affiliated information that is obtained and legitimated by market-admissible resources, analysts have offered riveting observations and authentic forecasts for the global market.

During the primary research phase, analysts interviewed market stakeholders, investors, brand managers, vice presidents, and sales and marketing managers. Based on data obtained through interviews of genuine resources, analysts have emphasized the changing scenario of the global market.

For secondary research, analysts scrutinized numerous annual report publications, white papers, market association publications, and company websites to obtain the necessary understanding of the global personal care appliances market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2021) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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