Postpartum Products Market (By Product: Breastfeeding Accessories, Perineal Cooling Pads, Others; By Sales Channel: Hospital Pharmacy (Inpatient), Retail Store, E-commerce, Wholesaler/Distributor, Direct Purchase) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030

Published Date : Oct 2021 | No. of Pages : 150+ Pages | Category : Healthcare

The global postpartum products market size is expected to be worth around US$ 8.44 billion by 2030, according to a new report by Vision Research Reports.

The global postpartum products market size was valued at US$ 4.09 billion in 2020 and is anticipated to grow at a CAGR of 8.4% during forecast period 2021 to 2030.

Postpartum Products Market Size 2021 to 2030

Report Coverage

Report Scope Details
Market Size USD 8.44 billion by 2030
Growth Rate CAGR of 8.4% From 2021 to 2030
Base Year 2021
Forecast Period 2021 to 2030
Segments Covered Product, Sales channel
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned Koninklijke Philips N.V.; MedelaLLC; Newell Brands; AMEDA; NUBY; Mayborn Group Limited; Edgewell Personal Care; Handi-Craft Company (Dr. Brown’s); ArtsanaS.P.A; Medline

Growth Factors

 A rise in the pregnancy rate globally is expected to boost the demand for postpartum products. These products help to deal with the physical changes of pregnant women post-pregnancy. However, the economic crisis caused by COVID-19 in many countries across the globe has led to a considerable decline in birth rates. For instance, a survey of the National Academy of Sciences in Europe showed that 73.0% of those planning to have a child in 2020 decided to delay or abandoned their plans entirely. This is expected to impact the market growth in the long term.

The growing burden of problems during pregnancy, especially in developing countries, is likely to upsurge the adoption of postpartum products in such countries. As per the WHO, in 2017, approximately 810 women died every day from pregnancy and childbirth. In addition, the rising awareness among consumers regarding the use of safer and more effective post-partum solutions is anticipated to propel the market growth over the forecast period.

By Product Analysis

The breastfeeding accessories segment accounted the market in 2020 with a revenue share of over 55.0%. The factors fueling the growth of the segment include a surge in women employment rates, decreasing infant mortality rate, growing awareness about the availability of breastfeeding accessories, improving healthcare infrastructure in emerging economies, and increasing number of milk banks.

The perineal cooling pads segment is expected to expand at the largest CAGR of 8.4% during the forecast period owing to the increasing application of these cooling pads for relieving perineal pain, which results in the increased postpartum comfort among women. 

By Sales Channel Analysis

The hospital pharmacy held the highest revenue share of over 36.0% in 2020. Increasing pregnancy rates globally and a rise in the demand for postpartum products among new mothers are anticipated to boost the growth of the segment. Moreover, hospital pharmacies are trusted by the consumers for baby and mother products due to safety concerns.

The e-commerce segment is expected to expand at the largest CAGR of 8.3% during the forecast period. Rising online and e-commerce accessibility of postpartum products is likely to aid in the market expansion. The e-commerce channel allows the end-users to compare and select suitable products based on their type, brand, price, and point of sales.

By Regional Analysis

Asia Pacific accounted the market with a revenue share of over 41.0% in 2020. The growth of the regional market can be attributed to various awareness campaigns leading to increasing awareness levels and the keen focus of key market players on tapping the potential offered by this region.

The Middle East and Africa is expected to expand at the largest CAGR of 7.7% from 2021 to 2030. The presence of a large population in the region and increasing government collaboration with various global-level organizations for financing healthcare development programs are expected to drive the market.  

Key Players

  • Koninklijke Philips N.V.

  • Medela LLC

  • Newell Brands

  • Ameda

  • NUBY

  • Mayborn Group Limited

  • Edgewell Personal Care

  • Handi-craft Company (Dr. Brown’s)

  • Artsana S.P.A

  • Medline

Market Segmentation

  • By Product Outlook 

    • Breastfeeding Accessories

      • Breast Pads

      • Nipple Care Products

      • Breast Shells

      • Breastmilk Preparation & Cleaning Products

      • Breastmilk Storage & Feeding

      • Other Accessories

    • Perineal Cooling Pads

    • Others

  • By Sales Channel

    • Hospital Pharmacy (Inpatient)

    • Retail Store

    • E-commerce

    • Wholesaler/Distributor

    • Direct Purchase

  • Regional 

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • U.K.

      • France

      • Italy

      • Spain

    • Asia Pacific

      • Japan

      • China

      • India

      • Australia

      • South Korea

    • Latin America

      • Brazil

      • Mexico

      • Argentina

      • Colombia

    • Middle East and Africa (MEA)

      • South Africa

      • Saudi Arabia

      • UAE

The Postpartum Products market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Postpartum Products market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Postpartum Products market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Postpartum Products market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Postpartum Products market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Postpartum Products capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Postpartum Products by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Postpartum Products market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Postpartum Products market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Postpartum Products market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Postpartum Products industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

Postpartum Products market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Postpartum Products market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Postpartum Products market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Postpartum Products market. These factors have benefited the growth of the global market for Postpartum Products. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Postpartum Products. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Postpartum Products are as follows:

  • History Year: 2017-2020
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Reasons to Purchase this Report:


- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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