Postpartum Products Market (By Product: Breastfeeding Accessories, Perineal Cooling Pads, Others; By Sales Channel: Hospital Pharmacy, Retail Store, E-Commerce) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2023-2032

The global postpartum products market size was estimated at around USD 2.36 billion in 2022 and it is projected to hit around USD 4.44 billion by 2032, growing at a CAGR of 6.52% from 2023 to 2032.

Key Pointers

• Breastfeeding accessories segment dominated the overall market in terms of revenue as of 2022 with a share of 88.12%.
• Perineal cooling pads segment is expected to grow at the highest CAGR of 4.62% during the forecast period.
• Hospital pharmacy held the largest share of the market in terms of revenue as of 2021 with a share of 38.52%.
• E-commerce segment is expected to develop at the highest CAGR of 7.38%, during the forecast period.
• Asia Pacific dominated the overall postpartum product market with a share of 42.84% in 2022.
• Middle East & Africa is expected to expand at a highest compound annual growth rate (CAGR) of 6.83% from 2023 to 2030.

The worldwide surge in women’s employment rate and growing consumer awareness about postpartum products coupled with development in healthcare infrastructure in emerging economies is expected to positively impact the postpartum products market growth during the forecast period. However, owing to the current outbreak of COVID-19, the market is expected to witness slow growth for a short period. Demand for these products has decreased as many companies are facing short-term operational issues owing to supply chain constraints (restrictions at international borders).

An increase in women’s employment rate is expected to be a high-impact rendering driver of the postpartum products market. Increased involvement of women in the workforce is making them more self-sustainable and financially strong, leading to the adoption of quality healthcare products for them and their babies, which, in turn, is fueling the postpartum products market growth. As per the International Labor Office (ILO), there has been visual progress in terms of employment opportunities and gender equality over the past 20 years.

ILO initiated the 2030 UN agenda, which aims to empower all women and girls, for achieving productive employment, and likely to have equal pay without discrimination to achieve gender equality. Thus, increasing global women employment rates and government initiatives in support of employed mothers are expected to drive demand for postpartum products during the forecast period.

In addition, lactating mothers also focus on their skincare and physical appearance post-pregnancy, which is encouraging adoption of the postpartum care products. Various other issues associated with post-pregnancy include skin pigmentation, stretch marks, varicose veins, or adult acnes. As a result, the demand for postpartum products such as stressed leg creams, nipple protection creams, lotions & gels, and body restructuring products is also increasing, thus, contributing to the postpartum products market growth in the forecast period.

Moreover, growing consumer awareness to get body shape and functions back to normal and supportive initiatives being undertaken by governments and companies for breastfeeding across the world are the factors anticipated to propel the demand for postpartum products throughout the forecast period.

Postpartum Products Market Segmentations:

By Product 

• Breastfeeding Accessories
  • Breast Pads
  • Nipple Care Products
  • Breast Shells
  • Breast milk Preparation & Cleaning Products
  • Breast milk Storage & Feeding
  • Other Accessories
• Perineal Cooling Pads
• Others

By Sales Channel 

• Hospital Pharmacy (Inpatient)
• Retail Store
• E-Commerce
• Wholesaler/Distributor
• Direct Purchase