Vision Research Reports has announced the addition of a new market study to its repository, titled, “Global Organic Personal Care Products Market Insights, Forecast to 2025.” The report slices and dices the relatively new market for organic personal care, which seems to be rapidly rising on the back of a growing tribe of discerning consumers who are keen on using natural products.
Personal care products such as shampoo, skin creams, hair color, and lotions, among others are seeing steady sales worldwide. However, as the market becomes saturated, players are seen spiking their products with new ingredients. One such trend is using organic ingredients for a more natural product sans chemicals. As clean labels increasingly influence consumers purchase decisions, organic personal care products are seeing increasing uptake. Most prefer products without harsh chemicals that can be damaging for skin and hair in the long run.
Another factor proving a boon for the global market for organic personal care products is the soaring spending capacity of people worldwide on account of economic development in nations. Mushrooming supermarkets and e-commerce platforms are also providing a great fillip to the swift off-take of such products. Apart from that, efforts by savvy manufacturers to come up with better products using various ingredients and also touting those through aggressive advertisement and promotion strategies is benefitting the market.
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Other noticeable trends in the market for organic personal care products are manufacturers offering those in different forms such assemi-solids, liquids, powders, and solids. They are also seen focusing on better packaging designs such as portable or small packages and travel-sized products. Apart from that, many are coming up with eco-friendly packaging solutions such as paperboard cartons to differentiate themselves in the competitive market. One hiccup for the market is the steep price of such organic personal care products on account of the novelty of the ingredients which are not mass produced.
On the basis of products, the report segments the market into hair care, skin care, cosmetics, oral care, and others. Depending upon application, it segments the market broadly into men and women. Geographically, the key regions studied in the market are North America, Europe, and South East Asia. Among them, Southeast Asia, driven mainly by China, India, and Japan, is a key market. This is because of the rapid economic development in the three populous nations which has translated into surging demand for personal care products. Apart from that, popularity of herbal and ayurvedic products in India and China has also proved a boon for the market in the region.
North America is another prominent region in the global market for organic personal care products because of the rising knowledge among people about the advantages of such products and also their willingness to cough up extra bucks for premium products.
As far as the competitive landscape of the organic personal care products market is concerned, it is considerably fragmented at the moment. In order to outgun their competitors and surge ahead in the market, players are seen banking on product innovation and strengthening their distribution strategies. Aveda Corporation, Burt’s Bees,The Body Shop International, Aubrey Organics, The Hain Celestial Group, Clorox International, Colgate-Palmolive, Estee Lauder, Giovanni, Kiehl’s, ArbonneExcentuals, and Iredale Mineral Cosmetics are to name a few of the key players in the global market for personal care products.
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