Printable Self-adhesive Vinyl Films Market (By Manufacturing Process: Calendered Films, Cast Films; By Thickness: Thin (2-3 mils), Thick (More than 3 mils); By Type: Transparent, Translucent, Opaque; By Substrate: Floor, Plastics, Glass; By Application: Fleet Graphics, Watercraft Graphics, Car Wrapping, Floor Graphics, Labels & Stickers, Window Graphics, Exhibition Panels, Outdoor Advertising, Furniture Decoration, Wallcovering) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030

Published Date : Nov 2021 | No. of Pages : 150+ Pages | Category : Chemical and Material

The global Printable Self-adhesive Vinyl Films market size is expected to be worth around US$ 8.42 billion by 2030, according to a new report by Vision Research Reports.

The global Printable Self-adhesive Vinyl Films market size was valued at US$ 5.16 billion in 2020 and is anticipated to grow at a CAGR of 5.6% during forecast period 2021 to 2030.

Printable Self-adhesive Vinyl Films Market Size 2021 to 2030

Report Coverage

Report Scope Details
Market Size US$ 8.42 billion by 2030
Growth Rate CAGR of 5.6% From 2021 to 2030
Base Year 2021
Forecast Period 2021 to 2030
Segments Covered Manufacturing process, Thickness, Type, Substrate, Application
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned 3M; Avery Dennison Corp.; Mactac; LG Hausys; Lintec Corp.; Hexis S.A.; Arlon Graphics, LLC; Metamark (U.K.) Ltd.; Orafol Europe GmbH; FLEXcon Company, Inc.; AchillesCorp.

Growth Factors

Rising demand for fleet graphics and growing application scope in the sign & graphics industry are also anticipated to fuel the market growth. The frequent appearance of the promotion or the brand name in the market related to the company achieves an effective frequency of messages that is required to be delivered to the targeted audience. Rising demand for fleet graphics across the advertising industry for increasing the reach for prominent customers is anticipated to boost the product demand.

Graphics and growing demand from the sign & graphics industry are anticipated to fuel the growth of this market. Printable self-adhesive vinyl films are available in three types, which include transparent, translucent, and opaque films. These films are flexible and versatile, made from vinyl and removable adhesives, such as acrylic. 

By Manufacturing Process Analysis

The calendered films segment dominated the global market with a revenue share of more than 56% in 2020. Calendered films are manufactured using a process known as calendering in which gigantic and heated steel rollers transform vinyl into thin sheets. 

In comparison to cast films, calendered films provide stiffer and thicker texture for easy handling, higher performance on flat, simple, and moderate curves, are more economical than cast films, and have higher resistance against abrasion.

Cast films are generally used in vehicle wrapping as they are long-lasting and thinner than calendered films. The PVC, plasticizer, and pigments are mixed at a predetermined rate for a set duration to produce a consistent mixture.

By Thickness Analysis

The thick (more than 3 mils) dominated the global market with a revenue share of more than 57% in 2020. Calendered vinyl films are generally manufactured with higher thickness to provide stiffer and thicker films for easy handling.

Cast films can be made thin to produce comfortable products ideally used for applications on compound curves, such as motorcycle helmets, vehicle fenders, corrugations, rivets, and others.

By Type Analysis

The opaque segment dominated the global market and accounted for more than 51% of the total revenue share in 2020. Opaque films do not allow the transmission of light through the surface due to the presence of black or grey adhesive, which reflects the light on the graphics to the viewer. 

Translucent printable self-adhesive vinyl films are limited to backlit and building signage as backlit graphics encounter various environmental stresses. In addition, they are used in applications, such as taxi top signage, mall & airport-terminal advertising, menu boards, and canopy facias. Printable self-adhesive transparent vinyl films are applied on glass or any see-through substrate without compromising light transmission or clarity. 

By Substrate Analysis

The plastics substrate led the global market and accounted for more than 47% of the overall revenue share in 2020. The product application on plastic substrate depends on the type of plastic and its chemical composition. 

These are generally used in theatres, retail shops, hospitals, offices, and other workplaces. Printable self-adhesive vinyl films offer optical clarity & easy removal and are used as window graphics and decals for promotional purposes.

Plastics, such as Polycarbonate (PC), Polymethacrylate (PMMA), Polyethylene (PE), and Polystyrene (PS), are used to manufacture automotive components, such as bumpers, glass, headlights, and others. 

By Application Analysis

The fleet graphics application segment dominated the global market and accounted for more than 19.5% of the total revenue share in 2020. 

Outdoor advertising is a platform for creating brand awareness, building brand visibility, and popularity. In the past few years, outdoor advertising has become prominent by offering creative canvas to companies to deliver their brand message and ease of transformational advertising.

Floor graphics are suitable for tradeshow booths, reception areas, corporate lobbies, conference rooms, and performing art centers & theatres. The utilization of floor graphic vinyl materials is a cost-effective advertising and promotion method. 

By Regional Analysis

Asia Pacific & Japan was the largest region in 2020 and accounted for more than 38% of the overall market revenue share.Asia Pacific is estimated to expand further at the fastest CAGR over the forecast years owing to the rising product demand from China, India, and Japan.

The high population in the region allows more impressions per day, leading to efficient marketing. Sales of heavy vehicles, especially trucks, in China and India have increased significantly over the past few years. 

Key Players

  • 3M

  • Avery Dennison Corp.

  • Mactac

  • LG Hausys

  • Lintec Corp.

  • HEXIS S.A.

  • Arlon Graphics LLC

  • Metamark (U.K.) Ltd.

  • Orafol Europe GmbH

  • FLEXcon Company, Inc.

  • Achilles Corp. 

Market Segmentation

  • By Manufacturing Process

    • Calendered Films

      • Monomeric

      • Polymeric

    • Cast Films

  • By Thickness

    • Thin (2-3 mils)

    • Thick (More than 3 mils)

  • By Type

    • Transparent

    • Translucent

    • Opaque

  • By Substrate

    • Floor

    • Plastics

    • Glass

    • Others

  • By Application

    • Fleet Graphics

    • Watercraft Graphics

    • Car Wrapping

    • Floor Graphics

    • Labels & Stickers

    • Window Graphics

    • Exhibition Panels

    • Outdoor Advertising

    • Furniture Decoration

    • Wallcovering

    • Others

  • Regional

    • North America

      • U.S.

      • Canada

      • Mexico

    • Latin America (LATAM)

      • Brazil

      • Argentina

    • Europe, Middle East & Africa (EMEA)

      • U.K.

      • Germany

      • GCC Countries

      • South Africa

    • Asia Pacific & Japan (APJ)

      • China

      • Japan

      • India

      • Australia

The Printable Self-adhesive Vinyl Films market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Printable Self-adhesive Vinyl Films market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Printable Self-adhesive Vinyl Films market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Printable Self-adhesive Vinyl Films market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Printable Self-adhesive Vinyl Films market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Printable Self-adhesive Vinyl Films capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Printable Self-adhesive Vinyl Films by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Printable Self-adhesive Vinyl Films market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Printable Self-adhesive Vinyl Films market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Printable Self-adhesive Vinyl Films market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Printable Self-adhesive Vinyl Films industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

Printable Self-adhesive Vinyl Films market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Printable Self-adhesive Vinyl Films market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Printable Self-adhesive Vinyl Films market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Printable Self-adhesive Vinyl Films market. These factors have benefited the growth of the global market for Printable Self-adhesive Vinyl Films. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Printable Self-adhesive Vinyl Films. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Printable Self-adhesive Vinyl Films are as follows:

  • History Year: 2017-2020
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Reasons to Purchase this Report:


- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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