Protein Supplements Market Size, Share, Growth, Trends, Company Analysis, Regional Insights and Forecast 2020 - 2027

Published Date : Dec 2020 | No. of Pages : 250 Pages | Category : Food and Beverages

The global Protein Supplements market size is expected to be worth around US$ 32.5 billion by 2027, according to a new report by Vision Research Reports.

The global Protein Supplements market size was valued at US$ 17.53 billion in 2019 and is anticipated to grow at a CAGR of 7.0% during forecast period 2020 to 2027.

Growth Factors

Increasing busy lifestyle has been leading to the growing consumption of packaged nutritional foods, such as protein bars and drinks. In addition, rising obesity concerns along with increased preference for protein-rich products to maintain health has been a key factor augmenting the product demand. The rising number of fitness enthusiasts and gym subscriptions, especially in emerging regions, such as Asia Pacific, is leading to a higher demand for protein powder to build muscles.

The plant-based protein supplements segment is expected to be the fastest growing source over the forecast period. Rising preference for plant-based diets, owing to an increasing number of individuals turning vegan, vegetarian or flexitarian is expected to drive the product demand. In addition, ascending demand for vegan and vegetarian products that provide quality nutrition without having to rely on dairy or meat products coupled with innovations in substitutes is expected to open up new growth avenues in near future.

The sports nutrition supplements segment is expected to register the fastest growth over the forecast period. Rising prevalence of health conditions, owing to hectic schedules and nature of work coupled with growing consumer awareness about the relationship between maintaining a healthy diet and exercising is anticipated to result in increased demand for sports nutritional supplements.

Report Highlights

The protein powder segment held around 63.0% of the protein supplements market in terms of revenue in 2019. Factors such as the strong online sales, mass distribution channels, and an increasing number of standalone mass facing brands by various companies, such as Glanbia, NBTY, and IOVATE are expected to drive growth. Rising demand from bodybuilders, elite athletes, and casual exercisers is anticipated to further propel the growth of the segment in the forthcoming years.

The RTD segment is anticipated to register the fastest growth in terms of revenue from 2020 to 2027. Ready to drink protein supplements are pre-formulated drinks that are easily available. These drinks offer a high dose of protein that can be consumed pre-workout, post-workout, or on the go. These products are easily absorbed by the body, they promote muscle recovery, and aid in lean muscle growth. The increasing demand for sports nutritional supplements coupled with the rising demand for easy and readily available supplementation is expected to fuel the growth over the forecast period.

Sports nutrition segment held around 66.7% of the overall market share in terms of revenue in 2019. Increasing demand for sport nutritional supplements from core, strength, endurance athletes, weekend warriors, fitness enthusiasts, and professional athletes is expected to drive the demand. In addition, the growing demand for sports nutritional supplementation to promote lean muscle growth, improve performance, stamina, and weight loss is projected to drive growth.

Online store segment held around 59.4% of the overall market share in 2019. The increasing number of internet users, ease of access, 24/7 availability, and lots of options to choose from are the factors driving online sales. Moreover, discussion portals, discounts and offers on products, and implementation of various promotion strategies will fuel online sales over the forecast period.

Consumers can save money while purchasing products of their choice online within their range of budget without compromising on content, brand, and quality. Trust of consumers plays a crucial role in determining the demand for a specific product, wherein the customer orders are largely reckoned through websites such as Amazon, Walmart, and eBay, wherein these e-commerce platforms focus on having brand follow-ups on a regular basis.

The animal-based segment held around 67.8% of the overall market share in terms of revenue in 2019. It consists of meat and dairy proteins including whey, casein, egg, beef, poultry, and fish. Animal-based products are complete sources owing to the presence of all the essential amino acids. Milk and egg proteins are the most consumed animal-based products. In addition, the presence of various nutrients including vitamin B12, vitamin D, docosahexaenoic acid (DHA), heme-iron, and zinc makes animal-based products the preferred source. Hence, the segment is anticipated to drive the growth of the overall market during the forecast period.

The plant-based product segment is anticipated to witness the fastest growth over the forecast period, owing to the growing popularity among vegans, vegetarians, and people allergic to dairy and egg proteins. Plant-based products consist of proteins derived from various sources, such as soy, peas, hemp, wheat, rice, quinoa, canola, cranberry, pumpkin, potato, flax, and oat. Among these sources, soy and pea were some of the dominant segments. However, plant-based products are not considered to be complete sources, owing to the lack of one or more essential amino acids. So various plant-based products are often blended together to account for all the essential nutrients.

North America emerged as the largest regional market in 2019 with a share of 50.2% in terms of revenue and is expected to retain its pole position throughout the forecast period. Led by countries, such as the U.S. and Canada, the regional market has been witnessing a surge in demand for sports nutritional supplements. From a raw material sourcing standpoint, key players operating in the region have been benefiting from an abundant supply of raw materials, thereby facilitating large scale production across the region.

Asia Pacific is expected to expand at the fastest CAGR of 8.5% over the forecast period. Increasing consumers' focus on preventive healthcare, shifting consumption patterns, westernization of diet, and the increasing cost of public health care systems are some of the factors contributing to the regional market growth.

The market is exceptionally aggressive with organizations undertaking activities including regular mergers, acquisitions, and capital extensions. Established players are concentrating on expanding their overall market share alongside productivity through technological innovation. Numerous global and regional players are currently operating in the market. Key protein supplement manufacturers are implementing various growth strategies to keep up with the rising demand for sports nutritional supplements from various consumers including athletes, fitness enthusiasts, and everyday people seeking active and healthier lifestyles.

Key Players

Glanbia Plc, AMCO Proteins, Quest Nutrition, NOW Foods, NBTY, MusclePharm Corp, Abbot Laboratories, Cyto Sport, IOVATE, and Transparent Labs.

Market Segmentation

  • Source Outlook

    • Animal-based

      • Whey

      • Casein

      • Egg

      • Fish

      • Others

    • Plant-based

      • Soy

      • Spirulina

      • Pumpkin Seed

      • Hemp

      • Rice

      • Pea

      • Others

  • Product Outlook

    • Protein Powder

    • Protein Bars

    • Ready to Drink

    • Others

  • Distribution Channel Outlook 

    • Supermarkets

    • Online Stores

    • Direct to Customers (DTC)

    • Others

  • Application Outlook 

    • Sports Nutrition

    • Functional Food

  • Regional Outlook 

    • North America

      • The U.S.

      • Canada

      • Mexico

    • Europe

      • Germany

      • The U.K.

      • France

      • Italy

      • Spain

    • Asia Pacific

      • India

      • China

      • Japan

      • Australia

    • Central & South America

      • Brazil

    • Middle East & Africa

      • UAE

The Protein Supplements market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Protein Supplements market for the base year 2019 and the forecast between 2020 and 2027. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Protein Supplements market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Protein Supplements market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Protein Supplements market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Protein Supplements capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Protein Supplements by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Protein Supplements market. These figures have been provided in terms of both revenue and volume for the period 2016 to 2027. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Protein Supplements market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Protein Supplements market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Protein Supplements industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

The Protein Supplements market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Protein Supplements market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Protein Supplements market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Protein Supplements market. These factors have benefited the growth of the global market for Protein Supplements. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Protein Supplements. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Protein Supplements are as follows:

  • Historic Year: 2016-2019
  • Base Year: 2020
  • Forecast Year 2020 to 2027

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

 In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2016-2019) and forecast (2020-2027);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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