Protein Supplements Market Size, Share, Trends, Growth, Production, Consumption, Revenue, Company Analysis and Forecast 2021-2030

Published Date : Mar 2021 | No. of Pages : 250 Pages | Category : Food and Beverages

The global Protein Supplements market size is expected to be worth around US$ 46.05 billion by 2030, according to a new report by Vision Research Reports.

The global Protein Supplements market size was valued at US$ 18.91 billion in 2020 and is anticipated to grow at a CAGR of 8.10% during forecast period 2021 to 2030.

Growth Factors

The growing number of fitness centers on account of rising consumer interest in health and wellness is expected to drive the market over the forecast period.

The manufacturers are primarily concentrated in the Europe and North America regions owing to the abundant availability of raw materials. Moreover, a higher number of obesity cases in these regions is leading the consumers to opt for a healthy lifestyle and eating habits, which is expected to increase the product demand over the forecast period. The product manufacturing requires high capital investments owing to the complex manufacturing process.

The European Food Safety Authority (EFSA) and the U.S. Food & Drug Administration (FDA) have laid regulations on product labeling and health claims, which challenges the new players in the global market. The established players are continuously working on increasing their production capacity to match the growing demand. For Instance, in October 2020, Glanbia PLC began the operation of its new facility producing cheese and whey in Michigan, U.S., and is capable of processing 3.6 million liters of milk per day.

The rising vegan population across the globe has compelled manufacturers to invest in R&D to innovate plant-based products. In March 2020, The Hut.com launched a new plant-based protein shake in the U.S. to capitalize on the increasing vegan population in the country. In February 2020, InnovoPro launched chickpea protein concentrate for the Ready-To-Drink (RTD) formula for vegan athletes.

The unprecedented outbreak of the Covid-19 pandemic has benefitted the market as consumers became more aware of the diet and individual health during this period. In addition, the Chinese Center for Disease Control and Prevention (CDC) has issued nutrition guidelines, which includes a recommendation of the intake of approximately 150-200 grams of protein per day (around 1.5-2.0g/kg body weight/day) for patients affected by Covid-19 to boost immunity, thus resulting in the increased product consumption.

Report Highlights

The animal-based source segment led the market in 2020 and accounted for a revenue share of over 66%. The segment comprises meat & dairy proteins, including whey, casein, egg, chicken, and beef. Animal-based proteins are traditionally considered complete proteins since they contain all the essential amino acids.

Whey and casein were the most consumed animal-based proteins in 2020. All grades of whey, including concentrates, isolates, and hydrolysates have a great digestibility as well as amino acid profile. However, hydrolyzed whey proteins cost more as compared to othes, thus several manufacturers add them in small proportions to their respective formulas. The plant-based source segment is estimated to record the fastest CAGR from 2021 to 2028.

This is owing to the increasing popularity of these products. These products are derived from various plant sources, such as wheat, soy, pea, canola, rice, potato, hemp, oat, and almond. Soy and wheat emerged as the dominant product sources in 2020. Soy is the most popular as it has the presence of all nine essential amino acids. Moreover, it contains ingredients, such as glutamine, arginine, and BCAA’s that aid in muscle recovery and fast absorption.

The powder product segment dominated the global market with a revenue share of more than 63% in 2020. The powders are manufactured using a variety of sources, such as whey, casein, soy, pea, and These powders are packed with essential micronutrients, such as vitamins, greens (such as dehydrated vegetables), minerals, grains, fibers, additional fats, and/or thickeners.

They assist in building & toning muscles, making enzymes & hormones, weight reduction, and repairing tissues in the human body. Furthermore, increasing demand for these powders from end-users is anticipated to boost the segment growth. Moreover, the availability of a wide range of products by different brands in the market will contribute to the segment growth.

The RTD segment is expected to register the fastest CAGR of 8.8% over the forecast period. RTD supplements are protein drinks that have a precise formulation for direct consumption. RTDs offer a high dose of proteins and can thus be consumed pre-/post-workout or on-the-go. These proteins are easily absorbed by the body and promote muscle recovery as well as aid in lean muscle growth.

The others segment includes various niche products, such as gels, capsules, cakes, cookies, and bites. These products are likely to experience a slower growth rate in comparison with the other major protein supplements owing to the higher demand for products like bars and RTDs.

Sports nutrition emerged as the largest application segment in 2020 and will witness the fastest CAGR over the forecast period owing to a wide scope of product application in the sports and medical industries. The availability of sports nutrition products in supermarkets and convenience stores is expected to spur their demand given the exposure to a wider customer base including lifestyle and recreational users.

Also, ascending demand for sports nutritional supplements to promote lean muscle growth, improve performance, assist in weight reduction, and boost stamina is expected to augment the segment growth in the coming years. An increasing number of individuals engaging in sports and other physical activities is also likely to support the segment growth. However, the rising market penetration of energy drinks and sugar-free carbonated soft drinks is expected to emerge as a challenge for the industry.

The online stores segment accounted for the highest revenue share of over 59% in 2020 and is estimated to expand further at the fastest CAGR from 2021 to 2028. The growing usage of the internet for shopping, due to higher convenience, attractive pricing offers, and availability of a variety of brands is the key factor driving product sales through online stores.

Supermarkets channel is projected to witness a CAGR of 7.6% over the forecast period. Supermarkets offer a wide range of products at lower prices. An increasing number of supermarkets across the globe owing to their growing popularity is expected to benefit product sales through these distribution channels.

Direct-to-customer or DTC is projected to be one of the significantly growing distribution channels with a CAGR of 8.3% over the forecast period. Major companies including Quest Nutrition, Glanbia, and NBTY are investing in direct-to-consumer channels to extend their reach to other regions. Companies are developing user-friendly and specialized websites to market their products without the need for any third-party distribution channel.

As the demand for protein-based products is rising, pharmacies, fitness centers, and small-scale retailers are offering more shelf space for protein supplements of various brands. Small-scale retailers and cooperatives trying to keep the exclusive channels for protein bars, powders, and cookies, are now sharing the marketplace with traditional, big box stores, discount grocery outlets, and supermarket chains.

North America led the market and accounted for more than 50% of the global revenue share in 2020. The region will retain its dominant position throughout the forecast years on account of high consumer awareness regarding health and wellness coupled with knowledge regarding the product benefits. Europe was the second-largest market in 2020 and is expected to witness revenue growth of 8.5% over the forecast period. Increasing emphasis on a healthy lifestyle coupled with higher disposable income is expected to be key factors driving the product demand in the region.

Asia Pacific is expected to be the fastest-growing regional market at a CAGR of 9.1% over the forecast period. The product demand in the region is mainly driven by modernization and the ascending need for on-the-go snacking options across emerging economies, such as China and India. Changing consumer lifestyle owing to the increasing disposable income levels is further expected to drive the industry growth in the Asia Pacific over the forecast period.

Key Players

  • Glanbia plc

  • MusclePharm

  • Abbott

  • CytoSport, Inc.

  • Iovate Health Sciences International, Inc.

  • QuestNutrition

  • The Bountiful Company

  • NOW Foods

  • Transparent Labs

  • Woodbolt Distribution LLC

  • Dymatize Enterprises LLC

  • RSP Nutrition

  • BPI Sports LLC

  • International Dehydrated Foods, Inc.

  • BRF

  • Rousselot

  • Gelita AG

  • Hoogwegt

Market Segmentation

  • Source Outlook 

    • Animal-based

      • Whey

      • Casein

      • Egg

      • Fish

      • Others

    • Plant-based

      • Soy

      • Spirulina

      • Pumpkin Seed

      • Hemp

      • Rice

      • Pea

      • Others

  • Product Outlook 

    • Powder

    • Bars

    • Ready-to-Drink (RTD)

    • Others

  • Application Outlook 

    • Sports Nutrition

    • Functional Food

  • Distribution Channel Outlook 

    • Supermarkets

    • Online Stores

    • Direct to Customers (DTC)

    • Others

  • Regional Outlook

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • Germany

      • U.K.

      • France

      • Italy

      • Spain

    • Asia Pacific

      • China

      • Japan

      • India

      • Australia

    • Central & South America

      • Brazil

    • Middle East & Africa

      • Saudi Arabia

The Protein Supplements market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Protein Supplements market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Protein Supplements market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Protein Supplements market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Protein Supplements market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Protein Supplements capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Protein Supplements by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Protein Supplements market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Protein Supplements market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Protein Supplements market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Protein Supplements industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

The Protein Supplements market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Protein Supplements market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Protein Supplements market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Protein Supplements market. These factors have benefited the growth of the global market for Protein Supplements. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Protein Supplements. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Protein Supplements are as follows:

  • Historic Year: 2017-2020
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

 In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market

To strategically profile the key players and comprehensively analyze their growth strategies.


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