Robotic Lawn Mowers Market (By Battery Capacity: Up To 20V, 20V To 30V; By Sales Channel: Retail Stores/Offline, Online; By End-Use: Residential, Commercial) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2024-2033

The global robotic lawn mowers market was surpassed at USD 7.78 billion in 2023 and is expected to hit around USD 21.95 billion by 2033, growing at a CAGR of 10.93% from 2024 to 2033. The introduction of GPS-equipped, remote-controlled autonomous lawn mowers has simplified gardening by making these tools simple to track, monitor, and use. Furthermore, there has been a discernible surge in global consumer enthusiasm for gardening pursuits, leading to a heightened requirement for gardening implements like automated lawn mowers.

Key Pointers

• North America led the market with a revenue share of over 36% in 2023.
• Asia Pacific region is expected to register the highest CAGR over the forecast period.
• By Battery Capacity, the 20V to 30V segment accounted for the largest revenue share of over 69% in 2023.
• By Battery Capacity, the up to 20V segment is anticipated to grow at a considerable growth rate over the forecast period.
• By Sales Channel, the retail stores/offline segment accounted for the largest revenue share of over 58% in 2023.
• By Sales Channel, the online segment is expected to register the highest growth over the forecast period.
• By End-use the residential sector segment held the largest revenue share of 57% in 2023.

Robotic Lawn Mowers Market Overview

The robotic lawn mowers market has experienced substantial growth in recent years, fueled by technological advancements and a rising inclination towards smart and automated solutions for lawn maintenance. As a transformative force in the landscaping, robotic lawn mowers have garnered widespread attention for their efficiency, convenience, and ability to redefine traditional grass-cutting practices.

Robotic Lawn Mowers Market Growth

The growth of the robotic lawn mowers market is underpinned by several key factors. Firstly, continual technological advancements have played a pivotal role, with the integration of cutting-edge features such as advanced sensors, GPS navigation, and smart connectivity enhancing the overall performance and appeal of these devices. Secondly, the increasing demand for time-saving solutions in modern lifestyles has driven the adoption of robotic lawn mowers. The ability to operate autonomously with programmable schedules not only streamlines lawn maintenance but also allows homeowners to allocate their time more efficiently. Additionally, a growing emphasis on environmental sustainability has positioned robotic lawn mowers as eco-friendly alternatives, often operating on electric power and contributing to reduced emissions. While initial costs and perceived complexity may pose challenges, ongoing innovations and market competition are expected to address these concerns, fostering a positive outlook for sustained growth in the robotic lawn mowers market.

Report Scope of the Robotic Lawn Mowers Market

Robotic Lawn Mowers Market Dynamics

Drivers

• Smart Home Integration: The integration of robotic lawn mowers into smart home ecosystems contributes to their market growth. Seamless connectivity with home automation systems enhances user control and accessibility, aligning with the broader trend of interconnected smart home devices.
• Improved Battery Technology: Ongoing developments in battery technology have positively impacted the market. Longer battery life and quicker charging times enhance the overall efficiency and performance of robotic lawn mowers, addressing concerns related to operational duration and downtime.

Restraints

• Dependency on Weather Conditions: Robotic lawn mowers are susceptible to weather conditions, especially heavy rain. The devices may not operate optimally or may require adjustments during adverse weather, limiting their year-round effectiveness in regions prone to frequent rainfall or unpredictable weather patterns.
• Security and Theft Concerns: The portability of robotic lawn mowers can lead to security concerns, as these devices are susceptible to theft. While manufacturers implement security features, concerns about the vulnerability of these valuable devices in outdoor environments may influence purchasing decisions and hinder market growth.

Opportunities

• Integration with Smart Home Ecosystems: The continued integration of robotic lawn mowers into smart home ecosystems represents a significant opportunity. Seamless connectivity with virtual assistants and other smart devices enhances user convenience, positioning these devices as integral components of modern, interconnected homes.
• Eco-Friendly Marketing: Given the growing emphasis on environmental sustainability, there is an opportunity for manufacturers to emphasize the eco-friendly aspects of robotic lawn mowers. Marketing campaigns highlighting reduced emissions, energy efficiency, and the overall environmental impact can resonate with environmentally conscious consumers.

Battery Capacity Insights

Based on battery capacity, the 20V to 30V segment accounted for the largest revenue share of over 69% in 2023. Batteries in the 20V to 30V range predominantly feature in robotic lawn mowers used commercially. These relatively costlier products are often employed for mowing lawns that are 1.0 to 2.5 acres in size, often found in commercial areas such as sports/golf fields or the hospitality sector. The segment provides ample power to navigate various terrains, handle taller grass, and operate for extended periods between charges. Moreover, battery innovations have led to faster charging times and longer overall lifespans, addressing downtime and maintenance cost concerns. With app-based controls, GPS mapping, and automated scheduling, users can manage their lawn maintenance remotely effortlessly.

Up to 20V segment is anticipated to grow at a considerable growth rate over the forecast period. This is attributed to the rising usage of automated lawn mowers in residential applications. Up to 20V robotic lawn mowers are expected to become increasingly popular due to their eco-friendly and efficient operation. Up to 20V robotic lawn mowers offer extended operation times, covering larger areas on a single charge.

Sales Channel Insights

Based on sales channels, the retail stores/offline segment accounted for the largest revenue share of over 58% in 2023. The increasing demand for time-saving and convenient solutions has pushed traditional retail stores to embrace robotic lawn mowers. These devices cater to homeowners seeking effortless lawn maintenance, urge to a wide demographic ranging from busy professionals to elderly individuals who may find traditional mowing physically challenging. The sector's success is intrinsically tied to consumers' demands for convenience, variety, and value.

With the rise of e-commerce, consumers now expect seamless online and offline shopping experiences, pushing retailers to innovate and integrate digital technologies into their operations. Global economic conditions also significantly impact the retail sector. Economic factors such as GDP growth, inflation rates, and consumer confidence influence consumer spending patterns. During economic downturns, consumers often become more price-conscious and turn to discount retailers, while in times of prosperity, luxury and specialty stores tend to thrive. Moreover, geopolitical factors, trade policies, and supply chain disruptions can disrupt the flow of goods, affecting inventory management and pricing strategies.

The online segment is expected to register the highest growth over the forecast period. The growing trend of convenience-seeking consumers has propelled the demand for online shopping. With a few clicks, the customers can compare a wide range of robotic lawn mower models, features, and prices from their homes. One of the primary drivers is the widespread adoption of digital technologies and the increasing accessibility of the internet, which has connected billions of people worldwide. This connectivity has enabled consumers to shop conveniently from the comfort of their homes or mobile devices, thereby fuelling the demand for online shopping platforms. Another crucial factor propelling the e-commerce sector is the convenience and personalized shopping experiences offered by these platforms. Online retailers leverage sophisticated algorithms and data analytics to understand customer preferences, recommend products, and tailor marketing efforts, enhancing customer satisfaction and loyalty. In addition, the COVID-19 pandemic accelerated the shift towards online shopping as lockdowns and safety concerns prompted consumers to rely heavily on e-commerce for their everyday needs, further boosting the sector's growth.

End-use Insights

Based on end-use, the residential sector segment held the largest revenue share of 57% in 2023. The increasing demand for convenience and time-saving solutions has led homeowners to seek automated alternatives for lawn maintenance. Robotic lawn mowers offer the advantage of hands-free operation, allowing homeowners to delegate the time-consuming task of mowing to a machine while they focus on other activities.

The commercial sector is expected to register considerable growth over the forecast period. Rising government investment into improving existing infrastructure, parks, and lawns near historic monuments is anticipated to drive the demand for robotic lawn mowers in the commercial sector. Also, the segment is also expected to witness significant growth over the forecast period owing to the steady growth of the hospitality and tourism industries.

Regional Insights

North America dominated the market with a revenue share of over 36% in 2023. Busy lifestyle patterns resulted in end users' approach towards automating lawn maintenance activities. Robotic lawn mowers offer the convenience of hands-free operation, allowing users to allocate their time to more important activities. Innovations in sensors, artificial intelligence, and GPS navigation systems enable robotic lawn mowers to navigate and maintain lawns of varying sizes and complexities efficiently.

Asia Pacific region is expected to register the highest CAGR over the forecast period. In the Asia Pacific, the rapid urbanization and increasing affluence across countries have led to a rise in demand for smart and convenient home solutions. Robotic lawn mowers align with this trend by offering an automated and hassle-free way to maintain outdoor spaces, saving homeowners time and effort. Countries such as Japan, South Korea, and China have been at the forefront of robotics and automation, fostering a favourable environment for developing and deploying cutting-edge technologies.

Robotic Lawn Mowers Market Key Companies

• AL-KO
• Belrobotics
• Deere & Company
• Flymo
• HONDA MOTOR CO., LTD.
• Husqvarna Group
• Robert Bosch GmbH
• Robomow Friendly House
• STIGA S.p.A.
• WIPER S.R.L.
• Worx

Global Robotic Lawn Mowers Market Segmentations:

By Battery Capacity

• Up to 20V
• 20V to 30V

By Sales Channel

• Retail Stores/Offline
• Online

By End-use

• Residential
• Commercial

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa (MEA)