Roll-Your-Own Tobacco Product Market Size, Share, Trends, Growth, Production, Consumption, Revenue, Company Analysis and Forecast 2021-2030

Published Date : Feb 2021 | No. of Pages : 250 Pages | Category : Consumer Goods

The global Roll-Your-Own Tobacco Product market size is expected to be worth around US$ 10.50 billion by 2030, according to a new report by Vision Research Reports.

The global Roll-Your-Own Tobacco Product market size was valued at US$ 7.49 billion in 2020 and is anticipated to grow at a CAGR of 4.6% during forecast period 2021 to 2030.

Growth Factors

The rising consumption of products among females and students is fueling market growth over the world. The adoption rate of the product is increasing among the youth in major economies, including the U.S. Moreover, the financial stress caused by the COVID-19 pandemic has encouraged numerous smokers to shift from factory-made cigarettes to hand-rolled cigarettes due to the cost advantage of roll-your-own (RYO) tobacco products.

The filter and paper tip segment is expected to register the fastest CAGR of 4.7% from 2021 to 2028. Rapid research and product development of new kinds of filters focusing on removing maximum tar, nicotine, and certain gases are estimated to fuel the segment growth. Furthermore, the introduction of biodegradable or environment-friendly filters is expected to boost the demand for filter and paper tips in the upcoming years.

Europe dominated the market with a revenue share of more than 55.0% in 2020. According to the World Health Organization (WHO), Europe reported the highest prevalence of smoking among adults (28%), with a percentage of the consumption trend observed among adolescents. Cigarettes witnessed the highest consumption among Europeans. The popularity of RYO cigarettes is on the rise among consumers due to the cost-effectiveness of the products and the availability of varied flavors. The consumption of RYO cigarettes in the region is mainly concentrated among men who smoke regularly.

Report Highlights

The offline distribution channel accounted for a share of more than 85.0% in 2020. The segment includes convenience stores, liquor stores, supermarkets, pharmacies, and newsstands. Tobacco companies make extensive use of the retail environment to reach their customers by advertising and promoting their products. Additionally, most fine-cut tobacco retailers are disproportionately located in heavily populated areas with a significant number of minority and low-income population groups, which make up for a large part of the consumer base for fine-cut loose tobacco.

The online distribution channel is expected to register the fastest CAGR of 5.8% from 2021 to 2030. The use of online shopping portals is popular among the young population group, who are the industry's key consumers. In addition to classic mail-order sales and the many online tobacco products, the increasing prevalence of app-based sellers and delivery services that are significantly popular with young consumers is driving the segment.

RYO tobacco accounted for the largest share of more than 40.0% in 2020. The growing popularity of roll-your-own-tobacco is attributed to the belief that rolling cigarettes is a way to reduce smoking or avoid the toxic chemicals present in commercially manufactured filtered cigarettes. Several smokers also assume that roll-your-own-tobacco products are less harmful because they are more natural. These are generally packaged in pouches. Rolling tobacco pouches and cigarette papers are much less expensive than buying factory-made cigarettes, which has also been contributing to the adoption of roll-your-own-tobacco.

The filter and paper tip segment is projected to register the fastest CAGR of 4.7% from 2021 to 2030. Smokers are increasingly using the filter to decrease the consumption level of tar and other harmful components. Furthermore, manufacturers have been launching environmentally friendly and innovative filter and paper tips in various flavors to increase consumer base and get a competitive benefit over others. For instance, in December 2017, Karma Filter Tips launched its environment-friendly filter tip. These 100% biodegradable products include plant seeds, which breed plants after the disposal of the tip. It also improves the smoking experience.

Europe held the largest share of over 55.0% in 2020. The region has a high smoking rate, which has been driving the demand for the product. According to the WHO, the average smoking rate in Europe was 28.7% in 2018. The factory-made cigarette industry in the U.K. has been witnessing a decline in premium brands' sales and a consistent growth in ROY cigarettes and other roll-your-own tobacco products.

North America is expected to expand at the fastest CAGR of 4.7% from 2021 to 2030. In North America, especially in the U.S., while the demand for cigarettes has been decreasing, the trend for roll-your-own tobacco cigarettes has been gaining popularity among students, young adults, and the female population. The consumption of tobacco products and hand-rolled cigarettes is actively rising among females in the U.S. This factor is boosting the demand for tobacco and related products in the region.

Key Players

  • Imperial Brands

  • British American Tobacco

  • Japan Tobacco International

  • Scandinavian Tobacco Group A/S

  • Altria Group, Inc.

  • Philip Morris International

  • HBI International

  • Curved Papers, Inc.

  • Karma Filter Tips

  • Shine Brands

Market Segmentation

  • Products Outlook

    • RYO Tobacco

    • Rolling Paper & Cigarette Tubes

    • Injector

    • Filter & Paper Tip

  • Distribution Channel Outlook 

    • Offline

    • Online

  • Regional Outlook 

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

      • France

    • Asia Pacific

      • China

      • Australia

    • Central & South America

      • Brazil

    • Middle East & Africa

The Roll-Your-Own Tobacco Product market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Roll-Your-Own Tobacco Product market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Roll-Your-Own Tobacco Product market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Roll-Your-Own Tobacco Product market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Roll-Your-Own Tobacco Product market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Roll-Your-Own Tobacco Product capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Roll-Your-Own Tobacco Product by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Roll-Your-Own Tobacco Product market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Roll-Your-Own Tobacco Product market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Roll-Your-Own Tobacco Product market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Roll-Your-Own Tobacco Product industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

The Roll-Your-Own Tobacco Product market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Roll-Your-Own Tobacco Product market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Roll-Your-Own Tobacco Product market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Roll-Your-Own Tobacco Product market. These factors have benefited the growth of the global market for Roll-Your-Own Tobacco Product. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Roll-Your-Own Tobacco Product. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Roll-Your-Own Tobacco Product are as follows:

  • Historic Year: 2017-2020
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

 In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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