Saturating Kraft Paper Market Size, Share, Growth, Trends, Consumption, Revenue, Company Analysis and Forecast 2020-2027

Published Date : Nov 2020 | No. of Pages : 200 Pages | Category : Others

According to Vision Research Reports, the global saturating kraft paper market size is projected to attain a valuation of US$ 2.1 Bn by the end of 2027.

The saturating kraft paper market is anticipated to be driven by the growing demand of artistic ready to assemble furniture and rising support from government for construction industries.

The global saturating kraft paper market is expected to grow at a CAGR of 4.1% during the forecast period. The market growth can be primarily attributed to a host of factors, including rising demand from packaging, furniture, and retail sectors. Manufacturers operating in the current market landscape are expected to focus on the production of saturation kraft papers with greater tear-resistant properties. In addition, market players are also estimated to expand their product portfolio and align operations with current packaging trends. The market growth will hinge its hopes on the demand from developing regions and fast-paced innovations.

VRR team segmented the analysis of saturating kraft paper market based on numerous parameters such as paper grade, basis weight, application, and demand in end use industries in different regions. The saturating kraft paper has a good barrier against air and moisture. However, it allows passage for water vapor. Therefore, it helps to reduce condensation. Owing to these benefits, consistently increasing demand for saturating kraft paper is being witnessed in construction and furniture industries.

As per the VRR analysis, unbleached saturating kraft paper is expected to hold the largest market share and outpacing bleached saturating kraft paper during the forecast period.

RTA furniture is available in semi-finished and unfinished formats. With more focus on quality lifestyle, consumers are demanding saturated kraft paper laminated countertops, flooring, and other furniture. Furthermore, the demand for RTA and saturating kraft paper laminates are increasing in several regions attributed to superior tear resistance quality and continuous design and decoration innovations.

Flooring Application Holds Significant Share of Saturating Kraft Paper Market

With rapidly changing lifestyle, customers have more inclination toward interior designing and artistic looks. More traction toward laminated products, furniture, and flooring, among customers, is expected to create exponential growth opportunities for the saturating kraft paper market during the forecast period. The saturating kraft paper available in decorative formats with a variety of texture and thickness provides good surface finish. Therefore, the demand for decorative saturating kraft paper for household end use is estimated to increase by nearly 70 bps during the forecast period.

Key Players Enhancing Production Capabilities and Expanding Global Footprint

It has been witnessed that the key players are focusing on increasing production capabilities to ensure equilibrium in demand and supply of saturating kraft paper. Therefore, two-fold investments are being done by manufacturers in the saturated kraft paper market. International Paper Company has invested US$ 300 Mn for enhancing its production capabilities. Besides this, key players are also focused on increasing its product portfolio and presence through collaboration and acquisitions. WestRock acquired KapStone Paper and Packaging. This acquisition helped the company to extend its product portfolio and product capabilities as well.

Market Growth Hinges on Demand from Furniture and Retail Sectors

The demand for saturating kraft paper is on the rise, particularly from the ready-to-assemble furniture and the construction sector. Moreover, as the demand continues to ascend, players in the saturating kraft paper market are primarily focusing on improving the quality and functional properties of their products. In recent years, water-repellent saturating kraft papers have gained a great amount of popularity due to the anti-moisture properties. Water-repellent saturating kraft papers have emerged as an ideal solution for lining maritime creates made from wood and wrapping different export-grade components, including automobile parts, engines, and industrial machined parts.

Market players are primarily focusing on improving the humidity barrier of their products to enhance export packaging. While the demand for resistant saturating kraft paper from the packaging industry is increasing, the growing consumer affinity toward ready-to-assemble furniture is expected to propel the demand for saturated kraft paper during the assessment period. Companies in the saturating kraft paper market players are expected to focus on improving the tear-resistance capabilities of their products and introduce innovative products to gain a competitive edge. The growth of the retail sector, particularly in the developing nations, including India, China, Mexico, and Indonesia offers promising prospects to the growth of the global saturating kraft papers market. The rise in the middle-class population, focus on urbanization, and the booming e-Commerce sector are expected to provide an impetus for growth of the saturating kraft paper market.

Market players are likely to focus on improving the operating efficiency and increasing manufacturing capacity to gain an advantage in the current market landscape.

COVID-19 Hindering Growth of Saturating Kraft Paper Market

The COVID-19 pandemic is expected to cause economic hardship for the key manufacturers and end users across several regions. Key players of the saturating kraft paper market are facing challenges due to this crisis. In spite of soaring demand for saturating kraft paper from customers, manufacturers are unable to fulfil such demand, due to disrupted supply chain and uncertain economic and capital market conditions in the first two quarters of 2020.

However, by the end of 2020, the global saturating kraft paper market is expected to growth with the expansion of construction and furniture industries.

Key Findings

  • Among paper grade, unbleached saturating kraft paper remains prominent in the global market. It is expected to create incremental revenue opportunities of nearly US$ 521 Mn during the forecast period. Attributing to good surface lamination, the sales of unbleached saturating kraft paper is anticipated to increase rapidly.
  • In order to achieve more surface protection and good tear & wear resistance, there is a high demand for 100 to 200 GSM saturating kraft paper. This segment is anticipated to hold more than 2/5th market share of the global saturating kraft paper market.
  • VRR concluded that saturating kraft paper is highly preferred for countertops and flooring applications. Therefore, by the end of 2027, these applications are expected to account for more than 60% cumulative market share.
  • The saturating kraft paper is mostly used in households. Significant rise in demand for decorative and compact saturating kraft paper is being witnessed among end users, owing to good finishing and aesthetic looks. 
  • Saturating Kraft paper market is gaining more traction among end users due to less carbon footprints, and good air and moisture resistance
  • In terms of market share, Asia Pacific is a prominent region in the global saturating kraft paper market. Expansion of construction and décor furniture industries are key factors for the rapid growth of saturating kraft paper market in Asia Pacific countries. Furthermore, increasing number of retail stores are propelling the saturating kraft paper market.

Strong Retail Sector Growth: A Boon to Saturating Kraft Paper Demand

  • Due to the expansion of ply and laminates industries and rapidly increasing retail stores in developing countries, such as India, China, and Mexico, the saturating kraft paper market is expected to grow at a potential CAGR in these countries. Additionally, the saturating kraft paper market is largely driven by increasing urbanization, growing middle class, and advancements of e-Commerce industries.
  • Ply and laminates industries have expanded at a significant CAGR in the past five years and foreseeable growth is expected by the end of 2027. This has a significant positive impact on the demand for saturating kraft paper.
  • Therefore, it is anticipated that with time, Western Europe will face even stronger demand for saturating kraft paper, as retail sales continue to be strengthened by increased consumer confidence

Key Players

  • International Paper Company
  • Koktamills Oy
  • Nordic Paper AS
  • Venkraft Paper Mills Pvt. Ltd.
  • WestRock Company
  • Ahlstrom-Munksjö Oyj
  • Suyash Paper Mills Limited
  • Onyx Specialty Papers, Inc
  • Shanghai Plastech Group Limited,
  • Pudumjee Paper Products,
  • Fortune Paper Mills LLP, 

Market Segmentation

By Basis Weight

  • Less than 50 GSM
  • 50 to 100 GSM
  • 100 to 200 GSM
  • More than 200 GSM

By Paper Grade

  • Unbleached
    • Virgin
    • Recycled
  • Bleached
    • Virgin
    • Recycled

By Application

  • Countertop
  • Partition
  • Shelving
  • Flooring
  • Others (Panels, Cabinetry, etc.)

By End-Use

  • Household
    • Decorative
    • Compact
  • Industrial

By Region

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

Report Scope

The Saturating kraft paper market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Saturating kraft paper market for the base year 2019 and the forecast between 2020 and 2027. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Saturating kraft paper market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Saturating kraft paper market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Saturating kraft paper market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Saturating kraft paper capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Saturating kraft paper by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Saturating kraft paper market. These figures have been provided in terms of both revenue and volume for the period 2016 to 2027. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Saturating kraft paper market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Saturating kraft paper market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Saturating kraft paper industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

Saturating kraft paper market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Saturating kraft paper market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Saturating kraft paper market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Saturating kraft paper market. These factors have benefited the growth of the global market for Saturating kraft paper. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Saturating kraft paper. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Saturating kraft paper are as follows:

  • History Year: 2016-2019
  • Base Year: 2019
  • Estimated Year: 2020
  • Forecast Year 2020 to 2027

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

 In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2016-2019) and forecast (2020-2027);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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