Self-tanning Products Market (By Product: Lotions, Gels; By Application: Men, Women; By Distribution Channel: Supermarkets & Hypermarkets, Convenience Stores, Online) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2022 – 2030

Published Date : Feb 2022 | No. of Pages : 150+ Pages | Category : Consumer Goods

The global self-tanning products market size was valued at USD 870.0 million in 2021, and is predicted to be worth around USD 1.28 billion by 2030, registering a CAGR of 4.4% during the forecast period 2022 to 2030.

Self-tanning Products Market Size 2021 to 2030

Growth Factors

Rising preference for healthy and tanned skin, especially among female consumers, has given rise to increased spending on self-tanning products. Furthermore, increased acceptance of self-tanning products among men, coupled with growing celebrity endorsements by actors, such as Brad Pitt and George Clooney, is expected to drive the product demand. According to an article published on William Reed Business Media in November 2020, consumers in the U.K. have spent more money on self-tanning products during the COVID-19 pandemic despite a major cutback in overall beauty spend, as per a survey released by beauty retailer Natura & Co. Spending on self-tanning products in the U.K. increased and the average time dedicated to self-tanning during the lockdown also increased by 8 minutes.

Self-tanning products have become increasingly prevalent as consumers have become aware of the health and long-term aesthetic effects of excessive sun exposure. Widespread UVA and UVB exposure is constantly increasing skin cancer cases, which has been playing a vital role in driving the adoption of such products. The COVID-19 pandemic has had a devastating impact on the market as a majority of the customer base is in Europe and North America, which have been severely affected by the pandemic.

Report Coverage

Report Scope Details
Market Size US$ 1.28 billion by 2030
Growth Rate CAGR of 4.4% From 2022 to 2030
Largest Market Europe 
Base Year 2021
Forecast Period 2022 to 2030
Segments Covered Product, Application,Distribution Channel
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned The Estée Lauder Companies Inc.; Beiersdorf AG; Clarins; Avon Products, Inc.; St. Tropez; L’Oréal; Kao Corporation; Unilever; Johnson & Johnson Services Inc.; Shiseido Co., Ltd.

By Product Analysis

The lotions segment held the largest market share of more than 54.5% in 2021 and is expected to maintain dominance over the forecast period. The increasing incidences of skin malignancies and disorders due to Ultraviolet (UV) ray exposure are likely to drive the demand for lotions throughout the forecast period.

These emulsions frequently use alcohols to prevent the oil and water components from separating, which results in a silky feel when the product is applied. Moreover, lotions are less viscous, making them easier to pour or pump. However, the gels segment is projected to register the fastest CAGR during the forecast period.

Gels are water-based self-tanning solutions that help retain moisture in the skin and prevent dryness. The non-oily product contains glycerin, which leaves skin soft, luminous, and well-moisturized. Gel-based products have water-soluble ingredients that give them a thick texture, which makes them simpler to apply. 

Gels provide a variety of benefits, including ease of application, excellent moisturization, and hydration, which contribute to the product’s growing popularity.Non-greasy and quick-drying gels melt into the skin without smudging or streaking, preventing any stains on garments.

By Application Analysis

On the basis of applications, the global market has been further segmented into men and women. The women application segment held the largest market share of 63.3% in 2021 and is expected to maintain dominance over the forecast period. 

The men segment is projected to register the fastest CAGR from 2022 to 2030. Historically, the consumption and demand for men’s skincare have been sluggish owing to the social perception of beauty by-product associated with women. 

By Distribution Channel Analysis

The supermarkets & hypermarkets segment held the largest market share of 54.8% in 2021 and is expected to maintain dominance over the forecast period. These are service superstores with the availability of a wide range of products across various categories, ranging from food, household items, and general merchandise to cosmetics and personal care products under a single roof.

The online distribution channel segment is projected to register the fastest growth rate during the forecast period. The pandemic has triggered a digital explosion across many sectors.

By Regional Analysis

Europe held the largest market share of 35.0% in 2021 and is expected to maintain dominance over the forecast period. With the increased regulations on DHA in self-tan products, owing to the growing awareness regarding its side effects on the skin, consumer preference has been shifting toward organic and natural lotions. 

Asia Pacific is expected to be the fastest-growing regional market from 2022 to 2030. The increasing demandfor skincare and cosmetic products in the emerging markets of China and India, due to factors, such as growing number of new product launches and rising concerns about skin health, the harmful effects of UV rays, & skin conditions, are likely to positively influence the Asia Pacific market.

Key Players

  • The Estée Lauder Companies Inc.

  • L’Oréal

  • Shiseido Co., Ltd.

  • St. Tropez

  • Unilever

  • Kao Corporation

  • Beiersdorf AG

  • Johnson & Johnson Services, Inc.

  • Avon Products, Inc.

  • Clarins 

Market Segmentation

  • By Product

    • Lotions

    • Gels

    • Others

  • By Application 

    • Men

    • Women

  • By Distribution Channel 

    • Supermarkets & Hypermarkets

    • Convenience Stores

    • Online

  • Regional

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

      • South Korea

    • Central & South America

      • Brazil

    • Middle East & Africa

The self-tanning products market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of self-tanning products market for the base year 2022 and the forecast between 2022 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global self-tanning products market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the self-tanning products market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted self-tanning products market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the self-tanning products capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of self-tanning products by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global self-tanning products market. These figures have been provided in terms of both revenue and volume for the period 2019 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major self-tanning products market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of self-tanning products market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the self-tanning products industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

self-tanning products market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to self-tanning products market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of self-tanning products market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new self-tanning products market. These factors have benefited the growth of the global market for self-tanning products. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for self-tanning products. The global market is segmented on the basis of region, application, end-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of self-tanning products are as follows:

  • History Year: 2019-2021
  • Base Year: 2022
  • Forecast Year 2022  to 2030

Reasons to Purchase this Report:


- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2019-2022) and forecast (2022-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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