Sensitive Skin Care Products Market Size, Growth, Trends, Report 2023-2032
The global sensitive skin care products market was estimated at USD 41.17 billion in 2022 and it is expected to surpass around USD 95.95 billion by 2032, poised to grow at a CAGR of 8.83% from 2023 to 2032. The sensitive skin care products market in the United States was accounted for USD 6.14 billion in 2022.
Key Pointers
Report Scope of the Sensitive Skin Care Products Market
| Report Coverage | Details |
| Revenue Share of Asia Pacific in 2022 | 41% |
| CAGR of North America from 2023 to 2032 | 8.34% |
| Revenue Forecast by 2032 | USD 95.95 billion |
| Growth Rate from 2023 to 2032 | CAGR of 8.83% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Companies Covered | L'Oréal S.A., Unilever PLC, The Estée Lauder Companies Inc., Procter & Gamble Company, maxingvest AG (Beiersdorf AG), Amorepacific Corporation, Pevonia International Inc, Johnson & Johnson Services Inc., Kao Corporation, Sebapharma GmbH & Co. KG |
The market growth is attributed to significant rise in consumer awareness regarding skin sensitivities and the importance of using gentle and hypoallergenic products. According to State of Skin Sensitivity Report 2022, published by Aveeno, 71% of individuals have sensitive skin. In only two decades, there has been a staggering 55% increase in the number of people who self-identify as having sensitive skin.
Moreover, as consumers learn more about sensitive skin conditions and treatments, they are utilizing skin care products early, which is boosting market growth. A substantial portion of the skin care products market is made up of anti-aging products like L'Oreal Revitalift, Avon Anew Sensitive+, Caudalie premier cru anti-aging cream moisturizer with hyaluronic acid, and many more that are becoming more and more popular among women.
Skin sensitivities, including conditions such as eczema, rosacea, and allergies, are becoming increasingly common. This trend has created a larger market for specialized products that cater to individuals with sensitive skin. For instance, according to Cleveland Clinic, over 31 million Americans suffer from the prevalent skin condition eczema. In addition, according to American Academy of Dermatology Association (AAD), 16 million Americans between the ages of 30 and 60 suffer from the widespread skin condition rosacea.
Advances in research and development have led to the formulation of innovative ingredients and technologies that specifically target sensitive skin concerns. This has resulted in the development of more effective and gentle products, driving consumer interest and market growth. For instance, in September 2022, BASF presented new discoveries and innovations in research techniques for the creation of effective cosmetics for sensitive skin at International Federation of Societies of Cosmetic Chemists (IFSCC) Congress.
Modern lifestyles, characterized by pollution, stress, and exposure to harsh weather conditions, can negatively impact skin health. As a result, consumers are seeking products that provide protection and relief for their sensitive skin, driving the demand for specialized skincare solutions. In addition, collaborating with dermatologists, skincare professionals, and influencers can create valuable opportunities for leading players in the sensitive skin care industry. This is expected to propel the market growth over the forecast period.
Moreover, offering personalized and customizable sensitive skin care solutions can be a significant opportunity for manufacturers. By leveraging technology and data analytics, companies can provide tailored products based on individual skin types, concerns, and preferences. This approach enhances customer satisfaction and loyalty. However, adhering to ingredient restrictions, labeling requirements, and safety assessments are the major challenges for the growth of the sensitive skin care product market.
Product Insights
In terms of revenue, the face care segment led the market and accounted for 55% share of the global revenue in 2022. There has been a significant increase in consumer demand for face sensitive care products. Factors such as rising awareness about skin sensitivities, changing lifestyles, and a growing emphasis on skincare routines have contributed to the growing demand for specialized products targeting sensitive facial skin.
The body care segment is anticipated to expand at a CAGR of 9.54% from 2023 to 2032. The market for body sensitive care products has experienced consistent growth in recent years. Increasing awareness about skin sensitivities and the demand for gentle and hypoallergenic products have contributed to the expansion of this market segment. Moreover, many brands provide clear and concise information about the ingredients used in their body sensitive care products are gaining trust and loyalty from consumers.
Gender Insights
In terms of revenue, the female gender segment led the market and accounted for 72% share of the global revenue in 2022. Increased awareness about skin sensitivities and the importance of proper skincare has driven the demand for sensitive skin care products among females. Moreover, many brands offer a wide range of products targeting specific needs of the female, such as anti-aging, hydration, acne control, or sun protection, can cater to a broader customer base. This is expected to propel the market growth over the forecast period.
The male gender segment is anticipated to expand at a CAGR of 9.35% from 2023 to 2032. Men are becoming more conscious of their skin health and are actively seeking products that cater to their specific skin concerns and sensitivities. In addition, sensitive skin care products that offer multi-functional benefits, such as combining miniaturization, sun protection, and soothing properties in a single product, align with the desire for simplicity and convenience. This is expected to boost the male segmental growth over the forecast period.
Distribution Channel Insights
The supermarkets & hypermarkets distribution channel made the largest revenue contribution of around 41% in 2022. Supermarkets and hypermarkets play a significant role in the sensitive skin care products industry by offering a diverse range of products at competitive prices, providing convenience and accessibility to consumers, and promoting and raising awareness of sensitive skin care products. Consumers easily find sensitive skin care products alongside other personal care items, making it convenient to discover and purchase products without visiting specialized stores. In the forecast term, these reasons are likely to boost the segment.
The online distribution channel is projected to expand at a CAGR of 10.32% from 2023 to 2032. The rise of e-commerce and direct-to-consumer models has transformed the way consumers purchase body sensitive care products. Online platforms provide convenience and accessibility, allowing consumers to research and compare products, read reviews, and make informed choices. Moreover, online platforms often leverage technology and data analytics to provide personalized product recommendations to customers based on their preferences, skin type, or previous purchases. This personalized approach is expected to enhance the shopping experience and increases the chances of customers finding suitable sensitive skin care products.
Regional Insights
Asia Pacific made the largest revenue contribution of around 41% to the global market in 2022. The region's sensitive skincare industry is expanding as a result of factors like population growth, increasing urbanization, and rising per capita expenditure on personal care goods in developing countries including China, South Korea, India, and Indonesia. For instance, according to the article published by William Reed in September 2021, around 44% of female skin care customers changed brands because of their sensitive skin. Additionally, one-third of Chinese consumers stated they would be willing to pay extra for a sheet mask that is ideal for their sensitive skin.
North America is expected to expand at a CAGR of 8.34% from 2023 to 2032. The regional market has been fueled by the growing awareness and concern among consumers in North America about skin sensitivities and the increased demand for specialized products. Moreover, men are increasingly interested in skincare and seek products specifically tailored to their unique needs, including products for sensitive skin. This presents opportunities for brands to tap into this growing market segment in the region.
Sensitive Skin Care Products Market Segmentations:
By Product
By Gender
By Distribution Channel
By Regional
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Product Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Sensitive Skin Care Products Market
5.1. COVID-19 Landscape: Sensitive Skin Care Products Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Sensitive Skin Care Products Market, By Product
8.1. Sensitive Skin Care Products Market, by Product, 2023-2032
8.1.1 Face Care
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Body Care
8.1.2.1. Market Revenue and Forecast (2020-2032)
8.1.3. Lip Care
8.1.3.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global Sensitive Skin Care Products Market, By Gender
9.1. Sensitive Skin Care Products Market, by Gender, 2023-2032
9.1.1. Male
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. Female
9.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global Sensitive Skin Care Products Market, By Distribution Channel
10.1. Sensitive Skin Care Products Market, by Distribution Channel, 2023-2032
10.1.1. Supermarkets & Hypermarkets
10.1.1.1. Market Revenue and Forecast (2020-2032)
10.1.2. Specialty Stores
10.1.2.1. Market Revenue and Forecast (2020-2032)
10.1.3. Pharmacy & Drugstores
10.1.3.1. Market Revenue and Forecast (2020-2032)
10.1.4. Online
10.1.4.1. Market Revenue and Forecast (2020-2032)
10.1.5. Others
10.1.5.1. Market Revenue and Forecast (2020-2032)
Chapter 11. Global Sensitive Skin Care Products Market, Regional Estimates and Trend Forecast
11.1. North America
11.1.1. Market Revenue and Forecast, by Product (2020-2032)
11.1.2. Market Revenue and Forecast, by Gender (2020-2032)
11.1.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.1.4. U.S.
11.1.4.1. Market Revenue and Forecast, by Product (2020-2032)
11.1.4.2. Market Revenue and Forecast, by Gender (2020-2032)
11.1.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.1.5. Rest of North America
11.1.5.1. Market Revenue and Forecast, by Product (2020-2032)
11.1.5.2. Market Revenue and Forecast, by Gender (2020-2032)
11.1.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2. Europe
11.2.1. Market Revenue and Forecast, by Product (2020-2032)
11.2.2. Market Revenue and Forecast, by Gender (2020-2032)
11.2.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.4. UK
11.2.4.1. Market Revenue and Forecast, by Product (2020-2032)
11.2.4.2. Market Revenue and Forecast, by Gender (2020-2032)
11.2.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.5. Germany
11.2.5.1. Market Revenue and Forecast, by Product (2020-2032)
11.2.5.2. Market Revenue and Forecast, by Gender (2020-2032)
11.2.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.6. France
11.2.6.1. Market Revenue and Forecast, by Product (2020-2032)
11.2.6.2. Market Revenue and Forecast, by Gender (2020-2032)
11.2.6.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.7. Rest of Europe
11.2.7.1. Market Revenue and Forecast, by Product (2020-2032)
11.2.7.2. Market Revenue and Forecast, by Gender (2020-2032)
11.2.7.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3. APAC
11.3.1. Market Revenue and Forecast, by Product (2020-2032)
11.3.2. Market Revenue and Forecast, by Gender (2020-2032)
11.3.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.4. India
11.3.4.1. Market Revenue and Forecast, by Product (2020-2032)
11.3.4.2. Market Revenue and Forecast, by Gender (2020-2032)
11.3.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.5. China
11.3.5.1. Market Revenue and Forecast, by Product (2020-2032)
11.3.5.2. Market Revenue and Forecast, by Gender (2020-2032)
11.3.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.6. Japan
11.3.6.1. Market Revenue and Forecast, by Product (2020-2032)
11.3.6.2. Market Revenue and Forecast, by Gender (2020-2032)
11.3.6.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.7. Rest of APAC
11.3.7.1. Market Revenue and Forecast, by Product (2020-2032)
11.3.7.2. Market Revenue and Forecast, by Gender (2020-2032)
11.3.7.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4. MEA
11.4.1. Market Revenue and Forecast, by Product (2020-2032)
11.4.2. Market Revenue and Forecast, by Gender (2020-2032)
11.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.4. GCC
11.4.4.1. Market Revenue and Forecast, by Product (2020-2032)
11.4.4.2. Market Revenue and Forecast, by Gender (2020-2032)
11.4.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.5. North Africa
11.4.5.1. Market Revenue and Forecast, by Product (2020-2032)
11.4.5.2. Market Revenue and Forecast, by Gender (2020-2032)
11.4.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.6. South Africa
11.4.6.1. Market Revenue and Forecast, by Product (2020-2032)
11.4.6.2. Market Revenue and Forecast, by Gender (2020-2032)
11.4.6.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.7. Rest of MEA
11.4.7.1. Market Revenue and Forecast, by Product (2020-2032)
11.4.7.2. Market Revenue and Forecast, by Gender (2020-2032)
11.4.7.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.5. Latin America
11.5.1. Market Revenue and Forecast, by Product (2020-2032)
11.5.2. Market Revenue and Forecast, by Gender (2020-2032)
11.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.5.4. Brazil
11.5.4.1. Market Revenue and Forecast, by Product (2020-2032)
11.5.4.2. Market Revenue and Forecast, by Gender (2020-2032)
11.5.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.5.5. Rest of LATAM
11.5.5.1. Market Revenue and Forecast, by Product (2020-2032)
11.5.5.2. Market Revenue and Forecast, by Gender (2020-2032)
11.5.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
Chapter 12. Company Profiles
12.1. L'Oréal S.A.
12.1.1. Company Overview
12.1.2. Product Offerings
12.1.3. Financial Performance
12.1.4. Recent Initiatives
12.2. Unilever PLC.
12.2.1. Company Overview
12.2.2. Product Offerings
12.2.3. Financial Performance
12.2.4. Recent Initiatives
12.3. The Estée Lauder Companies Inc.
12.3.1. Company Overview
12.3.2. Product Offerings
12.3.3. Financial Performance
12.3.4. Recent Initiatives
12.4. Procter & Gamble Company.
12.4.1. Company Overview
12.4.2. Product Offerings
12.4.3. Financial Performance
12.4.4. Recent Initiatives
12.5. maxingvest AG (Beiersdorf AG)
12.5.1. Company Overview
12.5.2. Product Offerings
12.5.3. Financial Performance
12.5.4. Recent Initiatives
12.6. Amorepacific Corporation
12.6.1. Company Overview
12.6.2. Product Offerings
12.6.3. Financial Performance
12.6.4. Recent Initiatives
12.7. Pevonia International Inc.
12.7.1. Company Overview
12.7.2. Product Offerings
12.7.3. Financial Performance
12.7.4. Recent Initiatives
12.8. Johnson & Johnson Services Inc.
12.8.1. Company Overview
12.8.2. Product Offerings
12.8.3. Financial Performance
12.8.4. Recent Initiatives
12.9. Kao Corporation
12.9.1. Company Overview
12.9.2. Product Offerings
12.9.3. Financial Performance
12.9.4. Recent Initiatives
12.10. Sebapharma GmbH & Co. KG
12.10.1. Company Overview
12.10.2. Product Offerings
12.10.3. Financial Performance
12.10.4. Recent Initiatives
Chapter 13. Research Methodology
13.1. Primary Research
13.2. Secondary Research
13.3. Assumptions
Chapter 14. Appendix
14.1. About Us
14.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers