Smart TV Market (By Resolution: 4K UHD TV, HDTV, Full HD TV, 8K TV; By Screen Size: Below 32 Inches, 32 to 45 Inches, 46 to 55 inches, 56 to 65 Inches, Above 65 Inches; By Screen Type: Flat, Curved) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030

Published Date : Aug 2021 | No. of Pages : 150+ Pages | Category : Semiconductor and Electronic

The global Smart TV market size is expected to be worth around US$ 32.7 billion by 2030, according to a new report by Vision Research Reports.

The global Smart TV market size was valued at US$ 368.9 Mn in 2020 and is anticipated to grow at a CAGR of 25.8% during forecast period 2021 to 2030.

Growth Factors

Factors such as ability to provide OTT content, IoT enabled smart homes, changing home entertainment concept, and penetration of broadband are some of the primary factors driving the global market.

Smart TV sticks are providing the consumers with entertainment content of their choice from the leading providers such as Netflix, HULU, and Amazon Prime. In U.S., smart TV sticks/box holds 70.0% share among other streaming devices such as smart TVs, game console, set top box, and internet blue ray player.

North America is an early adopter of technology, therefore it occupies a large share in the global industry. Increased adaptation of smart connecting devices, broadband penetration, and OTT content have been some of the driving factors in this region. On an average, a single U.S. home has viewership of approximately 49 hours across the month, which is the highest of all countries. Prominent penetration of this market has been boosting the growth of the U.S. smart television stick industry.

Report Highlights

Based on the resolution, the smart TV market is segmented into 4K UHD TV, HDTV, Full HD TV, and 8K TV. The 4K HDTV segment registered the highest volume share of around 50% in 2020 and is expected to retain its dominance over the forecast period. 4K TVs have gained substantial traction over the past few years owing to their continuously declining prices. According to the Consumer Technology Association (CTA), the sales of these televisions have outpaced those of HDTVs. 

The flat screen type segment dominated the industry in 2020 and accounted for the lion’s share of more than 95% both in terms of volume and revenue. The segment is poised to retain its dominance over the forecast period as well. The high revenue generation can be attributed to the lesser cost of flat-panel TV sets compared to their curved counterparts. The majority of consumers prefer flat screens as they are easier to mount on the wall. The higher preference for flat screens can also be attributed to the mirror effect created by the curve, where the light coming off the display covers the image.

The 46 to 55 inches category dominated the market in 2020, capturing more than 38% of the revenue share. The declining product prices and the rapid integration of 4K technology with attractive features are encouraging consumers to purchase TVs with larger screen sizes. The 4K display is generally suggested for larger TV screens to experience superior picture quality, which smaller screen sizes might not offer. To cater to the growing customer demand, leading vendors have introduced an extensive range of 4K televisions with a screen size between 55 to 85 inches in recent years. The increased availability of an increasing number of products in the market is expected to help widen the customer base, thereby contributing to the growth of the segment.

The Asia Pacific region accounted for the largest market share of more than 38% in 2020 and is expected to continue to dominate over the forecast period as well. The region is also poised to exhibit the fastest growth from 2021 to 2030. The rising adoption of smart televisions in rapidly developing economies, including India, is significantly contributing to the growth of the regional market. Additionally, surging demand for 4K display technology due to consumer inclination toward better picture quality and sleek design is projected to further add to revenue generation opportunities in the region. China holds a substantial chunk of the regional market, supported by new entrants, such as Hisense Co., Ltd., and TCL Corporation, establishing their presence and making the competition fiercer for major players. 

Report Coverage Details
Market Size US$ 32.7 billion by 2030
Growth Rate

CAGR of 25.8% From 2021 to 2030

Base Year 2020
Forecast Period 2021 to 2030
Segments Covered Resolution ,Screen Size, Screen Type, Region
Companies Mentioned LG Electronics Inc., Samsung Electronics Co. Ltd., Sony Corporation, VIZIO Inc., Videocon Industries Ltd., Sansui Electric Co. Ltd., Toshiba Corporation, Haier Electronics Group Co., Ltd. 

Key Players

  • LG Electronics Inc.

  • Samsung Electronics Co. Ltd.

  • Sony Corporation

  • VIZIO Inc.

  • Videocon Industries Ltd.

  • Sansui Electric Co. Ltd.

  • Toshiba Corporation

  • Haier Electronics Group Co., Ltd. 

Market Segmentation

 Resolution Outlook 

    • 4K UHD TV

    • HDTV

    • Full HD TV

    • 8K TV

  • Screen Size Outlook 

    • Below 32 Inches

    • 32 to 45 Inches

    • 46 to 55 inches

    • 56 to 65 Inches

    • Above 65 Inches

  • Screen Type Outlook 

    • Flat

    • Curved

  • Regional Outlook 

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

    • Asia Pacific

      • China

      • India

      • Japan

    • Latin America

      • Brazil

      • Mexico

    • Middle East & Africa (MEA)

The Smart TV market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Smart TV market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Smart TV market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Smart TV market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Smart TV market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Smart TV capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Smart TV by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Smart TV market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Smart TV market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Smart TV market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Smart TV industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

Smart TV market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Smart TV market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Smart TV market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Smart TV market. These factors have benefited the growth of the global market for Smart TV. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Smart TV. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Smart TV are as follows:

  • History Year: 2017-2020
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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