Snus Market Size, Share, Growth, Trends, Company Analysis, Regional Insights and Forecast 2020 - 2027

Published Date : Dec 2020 | No. of Pages : 250 Pages | Category : Consumer Goods

The global Snus market size is expected to be worth around US$ 3.70 billion by 2027, according to a new report by Vision Research Reports.

The global Snus market size was valued at US$ 2.41 billion in 2019 and is anticipated to grow at a CAGR of 5.5% during forecast period 2020 to 2027.

Growth Factors

The growing popularity of snus owing to the convenience of the application it offers to its consumers is a key factor driving the market. The ease of using the product anywhere unlike cigarettes, which cannot be smoked in public and no smoking zones owing to the harmful effects of combustion, has been playing a crucial role in promoting the usage of snus.

Increasing adoption of snus in order to promote less harmful tobacco products is a major factor promoting the market growth.

For instance, in March 2020, TOBACCO harm reduction advocates launched an Asia-wide education and information campaign and urged the World Health Organization (WHO) and the Department of Health (DOH) to promote the use of safer smoke-free alternatives. The Coalition of Asia Pacific Tobacco Harm Reduction Advocates (CAPHRA) aims to curb the smoking epidemic in Asia Pacific and inform smokers about the existence of safer alternatives, including snus.

Growing preference for products has stimulated manufacturers to launch new products. For instance, in July 2019, R.J. Reynolds Vapor Co. launched velo, a tobacco free snus product, which contains nicotine extracted from tobacco plants. The company expects that the product will attract a large set of consumers owing to the convenience, flavor, and enjoyable experience it offers. The product is a part of company’s “modern oral portfolio”.

Report Highlights

Portion led the market and accounted for more than 81% share of the global revenue in 2019. Portions are made by packing tobacco in pouches. They are available in various forms, including original, white, dry white, all white, and others. The original portion is dark in color and is packed in moist surface and it delivers an instant flavor and nicotine release.

The white portions are not moistened during manufacturing and therefore offer less drip, thereby causing low salivation and a longer-lasting nicotine release. The product is expected to witness the fastest growth in the years to come. The portion snus is available in various sizes, including large, slim, super slim, and mini, which weigh less than a gram.

Europe accounted for the largest market, accounting for more than 41% of the global revenue in 2019. Strong popularity of such products among male consumers in Scandinavian countries such as Norway and Sweden is expected to remain a favorable factor for the industry. Furthermore, the increased number of new product launches in aforementioned countries is projected to keep the dominance of the region over the next few years.

Middle East and Africa is expected to expand at the fastest CAGR of 9.5% from 2020 to 2027. The region has the least regulations related to the sale of tobaccos. It is known as makla in Africa. Snus is not banned in any African country. More and more international and national agencies are trying to reduce the number of smokers in the region. These products have been proved to be helpful in getting rid of smoking addiction and therefore these are rapidly adopted in the region. Furthermore, these products are affordable and thus are increasingly preferred among the buyers.

Key Players

  • Swedish Match AB

  • British American Tobacco

  • Altria Group, Inc.

  • AG Snus

  • Burger Söhne Sweden AB

  • Dacapo Silver AB

  • Fiedler & Lundgren

  • GN Tobacco

  • Gordito Oü

  • Gotlandssnus

  • Nordic Snus AB

  • Skruf Snus

Market Segmentation

  • Product Outlook 

    • Loose

    • Portion

      • Original

      • White

      • Others

  • Regional Outlook 

    • North America

      • The U.S.

    • Europe

      • Sweden

      • Russia

      • Norway

    • Asia Pacific

      • India

      • Indonesia

      • Bangladesh

    • Central & South America (CSA)

    • Middle East & Africa (MEA)

The Snus market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Snus market for the base year 2019 and the forecast between 2020 and 2027. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Snus market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Snus market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Snus market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Snus capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Snus by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Snus market. These figures have been provided in terms of both revenue and volume for the period 2016 to 2027. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Snus market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Snus market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Snus industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

The Snus market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Snus market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Snus market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Snus market. These factors have benefited the growth of the global market for Snus. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Snus. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Snus are as follows:

  • Historic Year: 2016-2019
  • Base Year: 2020
  • Forecast Year 2020 to 2027

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

 In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2016-2019) and forecast (2020-2027);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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