Sports Betting Market (By Platform: Offline, Online; By Type: Fixed Odds Wagering, Exchange Betting, Live/In Play Betting, Pari-mutuel, eSports Betting, Others; By Sports Type: Football, Basketball, Baseball, Horse Racing, Cricket, Hockey, Others) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 20212030

The global sports betting market size is expected to be worth around US$ 150 billion by 2030, according to a new report by Vision Research Reports.

The global sports betting market size was valued at US$ 67 billion in 2020 and is anticipated to grow at a CAGR of 10.5% during forecast period 2021 to 2030.

Sports Betting Market Size 2021 to 2030

Report Coverage

Report Scope Details
Market Size USD 150 billion by 2030
Growth Rate CAGR of 10.5% From 2021 to 2030
Base Year 2020
Historic Data 2017 to 2020
Forecast Period 2021 to 2030
Segments Covered Platform, Type, Sports type
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned 888 Holdings Plc; Bet365; Betsson AB; Churchill Downs Incorporated; Entain plc; Flutter Entertainment Plc; IGT; Kindred Group Plc; Sportech Plc; William Hill Plc

Growth Factors

 The growing digital infrastructure and the penetration of connected devices are the key factors driving the market. Additionally, the increase in the number of sports events and leagues is driving the demand for sports betting platforms.

Sports betting is an activity of foretelling sports results and placing a bet on the result. Most bets are placed on sports, such as football, baseball, basketball, hockey, cricket, boxing, and auto racing. However, sports betting also extends to non-athletic events, such as horse racing and esports.

Factors such as the penetration of connected devices, changing regulatory landscape of the overall gambling industry, and growing digital infrastructure are fueling the demand for sports betting. Additionally, the increase in the number of sports leagues and events is fueling the demand for sports betting among millennials and elder people around the world.

Report Highlights

The online segment accounted for the largest revenue share of over 51% in 2021 and is anticipated to maintain its lead over the forecast period. The online segment is expected to witness the fastest growth over the forecast period. In terms of platform, the market has been divided into online and offline sports betting.

The fixed odds wagering segment accounted for the largest revenue share of over 26% in 2021 and is expected to maintain its lead throughout the forecast period. This can be attributed to the familiarity of this betting type among people that bet on sports, such as baseball, football, hockey, horse racing, and basketball globally.  

The eSports betting segment is projected to expand at the fastest CAGR of 24.4% over the forecast period. The segment growth can be attributed to the growing popularity of mobile and desktop games, such CS: GO, Dota 2, PUBG, and Fortnite, among the youth and the increase in the number of gaming tournaments of such popular games. 

The football segment accounted for the largest revenue share of more than 31% in 2021 and is projected to exhibit the highest CAGR over the forecast period. The growth of this segment can be attributed to the popularity of this game and enormous fanbase worldwide owing to football players such Lionel Messi, Cristiano Ronaldo, Neymar, and Robert Lewandowski.

The basketball segment accounted for the second-largest revenue share in 2020. The growth of this segment can be attributed to the simplicity of the game and bets on this sport.

Europe accounted for the largest revenue share of over 36% in 2021 and is expected to retain its position over the forecast period. The regional market growth can be attributed to the safety laws and regulations for offline as well as online betting across most of the countries in the region. Furthermore, countries such as Germany and the U.K. are well-known for popular sports such as horse racing and football, along with popular football clubs such as Liverpool, Manchester United, and Chelsea F.C.

Asia Pacific accounted for the second-largest revenue share in 2021 and is anticipated to expand at the highest CAGR of 12.5% over the forecast period. Factors such as the growing number of people betting on sports events, such as cricket, hockey, football, and basketball, are driving the market in this region. 

Key Players 

  • 888 Holdings Plc

  • Bet365

  • Betsson AB

  • Churchill Downs Incorporated

  • Entain plc

  • Flutter Entertainment Plc

  • IGT

  • Kindred Group Plc

  • Sportech Plc

  • William Hill Plc

Market Segmentation

  • Platform

    • Offline

    • Online

  • Type

    • Fixed Odds Wagering

    • Exchange Betting

    • Live/In Play Betting

    • Pari-mutuel

    • eSports Betting

    • Others

  • Sports Type

    • Football

    • Basketball

    • Baseball

    • Horse Racing

    • Cricket

    • Hockey

    • Others

  • Regional

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

      • Italy

      • Rest of Europe

    • Asia Pacific

      • China

      • India

      • Japan

      • Rest of Asia Pacific

    • Latin America

      • Brazil

      • Mexico

      • Rest of Latin America

    • Middle East & Africa

The Sports Betting market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Sports Betting market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Sports Betting market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Sports Betting market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Sports Betting market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Sports Betting capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Sports Betting by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Sports Betting market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Sports Betting market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Sports Betting market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Sports Betting industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

Sports Betting market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Sports Betting market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Sports Betting market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Sports Betting market. These factors have benefited the growth of the global market for Sports Betting. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Sports Betting. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Sports Betting are as follows:

  • History Year: 2017-2020
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Reasons to Purchase this Report:


- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market

To strategically profile the key players and comprehensively analyze their growth strategies.

Chapter 1.  Introduction

1.1.  Research Objective

1.2.  Scope of the Study

1.3.  Definition

Chapter 2.  Research Methodology

2.1.  Research Approach

2.2.  Data Sources

2.3.  Assumptions & Limitations

Chapter 3.  Executive Summary

3.1.  Market Snapshot

Chapter 4.  Market Variables and Scope

4.1.  Introduction

4.2.  Market Classification and Scope

4.3.  Industry Value Chain Analysis

4.3.1.    Raw Material Procurement Analysis

4.3.2.    Sales and Distribution Channel Analysis

4.3.3.    Downstream Buyer Analysis

Chapter 5.  Market Dynamics Analysis and Trends

5.1.  Market Dynamics

5.1.1.    Market Drivers

5.1.2.    Market Restraints

5.1.3.    Market Opportunities

5.2.  Porter’s Five Forces Analysis

5.2.1.    Bargaining power of suppliers

5.2.2.    Bargaining power of buyers

5.2.3.    Threat of substitute

5.2.4.    Threat of new entrants

5.2.5.    Degree of competition

Chapter 6.  Competitive Landscape

6.1.1.    Company Market Share/Positioning Analysis

6.1.2.    Key Strategies Adopted by Players

6.1.3.    Vendor Landscape

6.1.3.1.        List of Suppliers

6.1.3.2.        List of Buyers

Chapter 7.  Global Sports Betting Market, By Platform

7.1.  Sports Betting Market, by Platform, 2021-2030

7.1.1.    Offline

7.1.1.1.        Market Revenue and Forecast (2017-2030)

7.1.2.    Online

7.1.2.1.        Market Revenue and Forecast (2017-2030)

Chapter 8.  Global Sports Betting Market, By Type

8.1.  Sports Betting Market, by Type, 2021-2030

8.1.1.    Fixed Odds Wagering

8.1.1.1.        Market Revenue and Forecast (2017-2030)

8.1.2.    Exchange Betting

8.1.2.1.        Market Revenue and Forecast (2017-2030)

8.1.3.    Live/In Play Betting

8.1.3.1.        Market Revenue and Forecast (2017-2030)

8.1.4.    Pari-mutuel

8.1.4.1.        Market Revenue and Forecast (2017-2030)

8.1.5.    eSports Betting

8.1.5.1.        Market Revenue and Forecast (2017-2030)

8.1.6.    Others

8.1.6.1.        Market Revenue and Forecast (2017-2030)

Chapter 9.  Global Sports Betting Market, By Sports Type

9.1.  Sports Betting Market, by Sports Type, 2021-2030

9.1.1.    Football

9.1.1.1.        Market Revenue and Forecast (2017-2030)

9.1.2.    Basketball

9.1.2.1.        Market Revenue and Forecast (2017-2030)

9.1.3.    Baseball

9.1.3.1.        Market Revenue and Forecast (2017-2030)

9.1.4.    Horse Racing

9.1.4.1.        Market Revenue and Forecast (2017-2030)

9.1.5.    Cricket

9.1.5.1.        Market Revenue and Forecast (2017-2030)

9.1.6.    Hockey

9.1.6.1.        Market Revenue and Forecast (2017-2030)

9.1.7.    Others

9.1.7.1.        Market Revenue and Forecast (2017-2030)

Chapter 10.      Global Sports Betting Market, Regional Estimates and Trend Forecast

10.1.        North America

10.1.1.  Market Revenue and Forecast, by Platform (2017-2030)

10.1.2.  Market Revenue and Forecast, by Type (2017-2030)

10.1.3.  Market Revenue and Forecast, by Sports Type (2017-2030)

10.1.4.  U.S.

10.1.4.1.      Market Revenue and Forecast, by Platform (2017-2030)

10.1.4.2.      Market Revenue and Forecast, by Type (2017-2030)

10.1.4.3.      Market Revenue and Forecast, by Sports Type (2017-2030)

10.1.5.  Rest of North America

10.1.5.1.      Market Revenue and Forecast, by Platform (2017-2030)

10.1.5.2.      Market Revenue and Forecast, by Type (2017-2030)

10.1.5.3.      Market Revenue and Forecast, by Sports Type (2017-2030)

10.2.        Europe

10.2.1.  Market Revenue and Forecast, by Platform (2017-2030)

10.2.2.  Market Revenue and Forecast, by Type (2017-2030)

10.2.3.  Market Revenue and Forecast, by Sports Type (2017-2030)

10.2.4.  UK

10.2.4.1.      Market Revenue and Forecast, by Platform (2017-2030)

10.2.4.2.      Market Revenue and Forecast, by Type (2017-2030)

10.2.4.3.      Market Revenue and Forecast, by Sports Type (2017-2030)

10.2.5.  Germany

10.2.5.1.      Market Revenue and Forecast, by Platform (2017-2030)

10.2.5.2.      Market Revenue and Forecast, by Type (2017-2030)

10.2.5.3.      Market Revenue and Forecast, by Sports Type (2017-2030)

10.2.6.  France

10.2.6.1.      Market Revenue and Forecast, by Platform (2017-2030)

10.2.6.2.      Market Revenue and Forecast, by Type (2017-2030)

10.2.6.3.      Market Revenue and Forecast, by Sports Type (2017-2030)

10.2.7.  Rest of Europe

10.2.7.1.      Market Revenue and Forecast, by Platform (2017-2030)

10.2.7.2.      Market Revenue and Forecast, by Type (2017-2030)

10.2.7.3.      Market Revenue and Forecast, by Sports Type (2017-2030)

10.3.        APAC

10.3.1.  Market Revenue and Forecast, by Platform (2017-2030)

10.3.2.  Market Revenue and Forecast, by Type (2017-2030)

10.3.3.  Market Revenue and Forecast, by Sports Type (2017-2030)

10.3.4.  India

10.3.4.1.      Market Revenue and Forecast, by Platform (2017-2030)

10.3.4.2.      Market Revenue and Forecast, by Type (2017-2030)

10.3.4.3.      Market Revenue and Forecast, by Sports Type (2017-2030)

10.3.5.  China

10.3.5.1.      Market Revenue and Forecast, by Platform (2017-2030)

10.3.5.2.      Market Revenue and Forecast, by Type (2017-2030)

10.3.5.3.      Market Revenue and Forecast, by Sports Type (2017-2030)

10.3.6.  Japan

10.3.6.1.      Market Revenue and Forecast, by Platform (2017-2030)

10.3.6.2.      Market Revenue and Forecast, by Type (2017-2030)

10.3.6.3.      Market Revenue and Forecast, by Sports Type (2017-2030)

10.3.7.  Rest of APAC

10.3.7.1.      Market Revenue and Forecast, by Platform (2017-2030)

10.3.7.2.      Market Revenue and Forecast, by Type (2017-2030)

10.3.7.3.      Market Revenue and Forecast, by Sports Type (2017-2030)

10.4.        MEA

10.4.1.  Market Revenue and Forecast, by Platform (2017-2030)

10.4.2.  Market Revenue and Forecast, by Type (2017-2030)

10.4.3.  Market Revenue and Forecast, by Sports Type (2017-2030)

10.4.4.  GCC

10.4.4.1.      Market Revenue and Forecast, by Platform (2017-2030)

10.4.4.2.      Market Revenue and Forecast, by Type (2017-2030)

10.4.4.3.      Market Revenue and Forecast, by Sports Type (2017-2030)

10.4.5.  North Africa

10.4.5.1.      Market Revenue and Forecast, by Platform (2017-2030)

10.4.5.2.      Market Revenue and Forecast, by Type (2017-2030)

10.4.5.3.      Market Revenue and Forecast, by Sports Type (2017-2030)

10.4.6.  South Africa

10.4.6.1.      Market Revenue and Forecast, by Platform (2017-2030)

10.4.6.2.      Market Revenue and Forecast, by Type (2017-2030)

10.4.6.3.      Market Revenue and Forecast, by Sports Type (2017-2030)

10.4.7.  Rest of MEA

10.4.7.1.      Market Revenue and Forecast, by Platform (2017-2030)

10.4.7.2.      Market Revenue and Forecast, by Type (2017-2030)

10.4.7.3.      Market Revenue and Forecast, by Sports Type (2017-2030)

10.5.        Latin America

10.5.1.  Market Revenue and Forecast, by Platform (2017-2030)

10.5.2.  Market Revenue and Forecast, by Type (2017-2030)

10.5.3.  Market Revenue and Forecast, by Sports Type (2017-2030)

10.5.4.  Brazil

10.5.4.1.      Market Revenue and Forecast, by Platform (2017-2030)

10.5.4.2.      Market Revenue and Forecast, by Type (2017-2030)

10.5.4.3.      Market Revenue and Forecast, by Sports Type (2017-2030)

10.5.5.  Rest of LATAM

10.5.5.1.      Market Revenue and Forecast, by Platform (2017-2030)

10.5.5.2.      Market Revenue and Forecast, by Type (2017-2030)

10.5.5.3.      Market Revenue and Forecast, by Sports Type (2017-2030)

Chapter 11.  Company Profiles

11.1.              888 Holdings Plc

11.1.1.  Company Overview

11.1.2.  Product Offerings

11.1.3.  Financial Performance

11.1.4.  Recent Initiatives

11.2.              Bet365

11.2.1.  Company Overview

11.2.2.  Product Offerings

11.2.3.  Financial Performance

11.2.4.  Recent Initiatives

11.3.              Betsson AB

11.3.1.  Company Overview

11.3.2.  Product Offerings

11.3.3.  Financial Performance

11.3.4.  Recent Initiatives

11.4.              Churchill Downs Incorporated

11.4.1.  Company Overview

11.4.2.  Product Offerings

11.4.3.  Financial Performance

11.4.4.  Recent Initiatives

11.5.              Entain plc

11.5.1.  Company Overview

11.5.2.  Product Offerings

11.5.3.  Financial Performance

11.5.4.  Recent Initiatives

11.6.              Flutter Entertainment Plc

11.6.1.  Company Overview

11.6.2.  Product Offerings

11.6.3.  Financial Performance

11.6.4.  Recent Initiatives

11.7.              IGT

11.7.1.  Company Overview

11.7.2.  Product Offerings

11.7.3.  Financial Performance

11.7.4.  Recent Initiatives

11.8.              Kindred Group Plc

11.8.1.  Company Overview

11.8.2.  Product Offerings

11.8.3.  Financial Performance

11.8.4.  Recent Initiatives

11.9.              Sportech Plc

11.9.1.  Company Overview

11.9.2.  Product Offerings

11.9.3.  Financial Performance

11.9.4.  Recent Initiatives

11.10.           William Hill Plc

11.10.1.               Company Overview

11.10.2.               Product Offerings

11.10.3.               Financial Performance

11.10.4.               Recent Initiatives

Chapter 12.  Research Methodology

12.1.              Primary Research

12.2.              Secondary Research

12.3.              Assumptions

Chapter 13.  Appendix

13.1.              About Us

Glossary of Terms

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