Tissue Paper Market Size, Share, Growth, Trends, Production, Consumption and Forecast 2021 to 2027

The global tissue paper market is expected to expand at a CAGR of 5.1% during the forecast period and to reach value arounsd US$ 67 billiob by 2027.

Tissue paper products are playing an important role in providing hygienic, comfortable, and safe lifestyles. Based on product application, attributes such as strength, weight, softness, and absorbency are defined. Tissue paper products serve both, hygiene and sanitation purposes, and are used at homes or in public places (away from home). On the basis of application, tissue papers are manufactured from virgin pulp, recycled pulp, or both. Certain qualities of tissue paper such as softness, moisture absorption, and strength are defined as per the usage. As tissue papers helps reduce bacterial impact and safeguard human life, the demand for tissue paper is increasing exponentially across the world.

Tissue paper refers to a light crepe paper or lightweight paper. Tissue papers can be produced from both recycled and virgin paper pulp. The main characteristics of tissue paper comprise comfort, appearance, stretch, brightness, thickness, basis weight, absorbency, and strength. Such utilities are projected to amplify growth of the global tissue paper market in the years to come.

Growth of the Hotel Industry to Spell Growth of the Market

The growth of the global tissue paper market is estimated to be influenced by the expansion of the tourism and hospitality industries. With the rise in the number of individuals travelling across the world, the tourism industry is likely to witness considerable growth in the years to come. This, in turn, is estimated to drive the business of hotel industry. With the growth off the hotel industry, the demand for tissue paper is predicted to rise. This factor is likely to propel growth of the global tissue paper market in the years to come.

The demand within the global tissue paper market is growing on account of advancements in the domain of residential utilities. Use of tissue paper in households and restaurants has increased by a dramatic chase in recent times. The presence of a seamless sector that focuses on manufacturing household utilities has generated humongous demand within the global tissue paper market. In recent times, tissue papers have become an important commodity that is used for cleaning, wiping, and cooking applications. Furthermore, use of tissue papers to substitute wiping and cleaning cloth has also given a thrust to market growth. The revenue index of the global tissue paper market is expected to improve in the years to follow.

The medical and healthcare industries recommend the use of tissue papers instead of cloth wipes. Tissue papers can be easily disposed, and are more hygienic as against cloth towels. In recent times, the use of tissue papers in infants has increased by a noticeable margin. In addition to this, these tissues papers are also used to disinfect surfaces made of wood, glass, and metal. Soaking tissue papers in disinfecting liquids helps in easily cleaning surfaces in houses and other areas. In addition to this, wet tissue papers can be used to clean the face and hands. Wet tissues are in great demand, and have become a part of the cosmetics industry.

The outbreak of Covid-19 led to a surge in demand for tissue papers. The use of these papers to disinfect and clean home surfaces is the basis for this increased demand. Moreover, medical experts recommend the use of tissue papers instead of cloth towels. The latter are more prone to spreading infections due to repeated use. Disposable paper towels are also extensively used by men and women. Easy-to-carry tissue paper boxes have become an important part of the market.

Value-added Benefits Drive Market Growth for Tissue Paper Products

Value-added benefits are a staple in the tissue paper landscape that help drive market value growth. Manufacturers introduce a range of value-added benefits such as ingredients in products, pursuing innovations and improved functionality in tissue-based products. Additional ingredients in products such as toilet paper and facial tissues include fragrances, disinfectants, as well as essential oils, so as to provide gentleness on the skin.

Stakeholders are driving demand for tissue paper-based products by providing lucrative product offerings such as limited edition toilet paper ingrained with scents of rare blossoms. Since facial tissue is anticipated to account for ~24% of the market value share by the end of 2019, manufacturers are introducing innovative product lines such as facial tissues with almond oil, aloe vera extracts, and antibacterial ingredients to prevent the spread of bacteria.

Inclusion of Advanced Manufacturing Processes to Gain Traction

eTAD and QRT are machines developed recently, and aimed at fulfilling the demand gaps of tissue paper in the market across the world. Key players are investing more on innovation and advanced manufacturing processes for enhancing the tissue paper quality in terms of smoothness, absorptivity, and less energy consumption. eTAD and QRT processes involve the production of structured tissue with varying speed after the wet pressing process. Through the Air Dried (TAD) process gives silky & soft, high quality, and good absorption attributes to the tissue paper, it consumes more energy during manufacturing. NTT technology introduced by Valmet produced structured tissue paper sheets that require less energy. This machine is widely accepted in North America, Europe, and the Middle East.

Global Market Gaining Momentum Due to Growth of Tourism Sector

The tourism sector is providing multiple opportunities for the global tissue paper market. The habit of carrying pocket-sized tissue papers or wet wipes or facial tissues in a handbag or travel kit has become a hygiene maintenance practice for consumers. This helps increase the preference of away-from-home tissue paper. Tissue papers are cost-effective and restricted to single use, and hence, reduce unexpected occurrences of allergies during traveling. Anti-bacterial gel in facial tissues provides a hygienic approach for sweat wipes. The consumption of bath and toilet tissue paper is also gaining traction due to the increasing number of hotels and tourists.

Increasing Affluence of Urban Population to Bolster Demand for Tissue Paper

Increasing urban population and growing concerns among consumers regarding hygiene in order to prevent spreading of harmful diseases are propelling the growth of the tissue paper market, globally. Manufactures and converters identified an increase in the consumption of tissue paper.

Upgrading production capacities and targeting untapped markets are opportunities for market penetration. It has been observed that, the growing and aging population are responsible for driving the growth of the global market. Along with this, changing lifestyles in middle and upper class families contributes to an increase in the consumption of tissue paper. The urban middle class families of China are spending more on living quality life. Increasing health awareness among people is also surging the demand for tissue paper. The growing and geriatric population results in significant demand for hygiene and healthcare products.

Usage of Facial and Bath & Toilet Tissues to Create New Market Opportunities

In the global tissue paper market, the demand for bath and toilet tissue paper is rapidly increasing. However, the market share of bath and toilet tissue paper varies from region to region. It has been witnessed that, in China, the demand for facial tissues and bath tissues, especially in urban conglomerates, is high as compared to kitchen towels, whereas, in North America and Western Europe, consumer preference for kitchen towels is more.

Competition Landscape

Key players profiled in the tissue paper market are Essity Aktiebolag (publ), Asia Pulp & Paper Group PT, SOFIDEL Group, Georgia-Pacific LLC, Kimberly-Clark Corporation, Wepa Hygieneprodukte GmbH, Cascades USA Inc., Metsä Group, Gulf Paper Manufacturing Company, Procter & Gamble, Napco National, Saudi Paper Manufacturing Co., Indevco Paper Making, Queenex Tissues Factory, Clearwater Paper Corp, Oji Holdings Corporation, Pudumjee Paper Product Ltd, and Kruger Products. In order to expand business activities as per the increasing demand for tissue papers, many developments are carried out by the above-mentioned key players.


Tissue Paper Market by Ply

  • 1 – Ply
  • 2 – Ply
  • 3 – Ply and Above

Tissue Paper Market by Tissue Grade

  • Up to 20 GSM
  • 21 GSM to 40 GSM
  • Above 40 GSM

Tissue Paper Market by Application

  • Facial Tissues
  • Napkins
  • Towels
  • Bath and Toilet Tissues
  • Wrapping Tissues
  • Hygiene Tissues
    • Medical Tissues & Wipes

Tissue Paper Market by Material Source

  • Virgin Pulp
  • Recycled Pulp

Tissue Paper Market by End Use

  • Residential
  • Commercial
    • Hotels
    • Offices
    • Malls and Multiplex
    • Hospitals
    • Schools and Colleges
    • Airlines and Railways
    • Others

Tissue Paper Market by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

In this study, the years considered to estimate the market size of Tissue Paper are as follows:

  • History Year: 2015-2019
  • Base Year: 2019
  • Estimated Year: 2020
  • Forecast Year 2020 to 2026

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

Primary research represents a bulk of research efforts, supplemented by extensive secondary research. Annual reports, press releases, and relevant documents of key players operating in various application areas have been reviewed for competition analysis and market understanding.

Secondary research also includes recent trends, technical writing, Internet sources, and statistical data from government websites, trade associations, and agencies. These have proved to be reliable, effective, and successful approaches for obtaining precise market data, capturing market participants’ insights, and recognizing business opportunities.

The study objectives of this report are: 

  • To analyze and study the global market capacity, production, value, consumption, status (2015-2019) and forecast (2020-2026);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

Report Detail

Proceed To Buy

USD 3500
USD 7000