U.K. And Germany Diet And Nutrition Apps Market Share, Growth, Trends | Report 2022-2030
The U.K. and Germany diet and nutrition apps market was estimated at USD 22.23 million in 2021 and it is expected to surpass around USD 105.95 million by 2030, poised to grow at a CAGR of 18.95% from 2022 to 2030.
Report Highlights
Increase in the number of sports & fitness enthusiasts, and rise in spending by people on health & fitness are some of the factors driving the market growth.
Moreover, a shift in target consumer base from core fitness users to lifestyle users in the market represents growth opportunities for developers of diet and nutrition apps. This is expected to boost the market growth in the coming years. The penetration of smartphones is significantly rising. The increasing adoption of smartphones by consumers is driving the growth of various diet and nutrition apps at regional as well as country levels.
Favorable government policies & initiatives about the development of healthcare and fitness-related apps are positively impacting the market. For instance, in July 2021, the U.K. government announced the launch of an app for combating obesity. It is a surveillance app and will help in scrutinizing the daily routine of locals for curbing the prevalence of obesity.
Moreover, regional governments are increasing their focus on mHealth platforms to enhance accessibility & affordability of fitness/health apps and improve health outcomes. Digitalization also reduces costs associated with fitness, as it reduces the number of subscriptions to gyms and fitness studios, thereby supporting the growth of the diet and nutrition apps market.
In 2021, the calorie counting apps segment held the largest revenue share of 55.1%. High consumer awareness regarding health and well-being is one of the key factors supporting the larger share of the segment. In addition, the presence of a large obese population is providing significant opportunities for the growth of these apps. Moreover, growing awareness about the benefits among target consumers is projected to improve the adoption of these apps over the forecast period.
Based on platform, Android dominated the market with a share of 46.0% in 2021. Rising consumer adoption of android-based devices and the growing popularity of this platform in the U.K., as well as Germany, are the key factors supporting the market growth. In addition, the iOS platform is anticipated to grow at the fastest CAGR during the forecast period owing to user-friendly and technologically advanced products with iOS compatibility.
However, factors such as the high cost of premium memberships, lack of reimbursement for diet and nutrition apps, and data privacy are expected to hamper the market growth in the forecast period.
Scope of The Report
| Report Coverage | Details |
| Market Size in 2021 | USD 22.23 million |
| Revenue Forecast by 2030 | USD 105.95 million |
| Growth rate from 2022 to 2030 | CAGR of 18.95% |
| Base Year | 2021 |
| Forecast Period | 2022 to 2030 |
| Segmentation | Type, Platform, Devices |
| Companies Covered | Adidas; MyNetDiary, Inc.; FatSecret; FitNow, Inc.; Eat This Much, Inc.; Under Armour, Inc.; Azumio, Inc.; Lifesum AB; Fitbit, Inc.; MyFitnessPal, Inc.; and Noom, Inc. |
Type Insights
In 2021, the calorie counting segment held the largest revenue share of 55.16%. This can be attributed to a large proportion of companies are focusing on introducing innovative technologies to monitor calorie intake that will help maintain a healthy lifestyle. Furthermore, the growing percentage of the obese population further drives the adoption of the app which includes calorie counting technologies.
The others segment, which includes food journaling, food logging, and activity tracking, is estimated to grow at a significant CAGR over the forecast period. Tracking health and food logging through apps & gadgets has gained popularity in the past years, which is resulted in a sudden surge in the number of consumers. With an increasing number of consumers, major technology companies have started investing in the technology, and hence the segment is anticipated to grow at a lucrative rate over the forecast period.
Platform Insights
In 2021, the android segment held the largest revenue share of 46.08%. The growth can be attributed to growing downloads of diet and nutrition apps on android phones for tracking calorie intake and nutrients, monitoring physical activities, and gathering diet recipes. Increasing penetration of smartphone users is yet another factor driving the growth.
However, the iOS segment is expected to achieve the fastest CAGR over the forecast period. iOS is a mobile operating system created by Apple Inc. exclusively for its devices. It is the world’s most advanced operating system, and its high adoption rate in the U.K. & Germany is driving the growth of the segment.
For instance, according to data provided by StatCounter for May 2022, the mobile operating system share of iOS users is around 50.35% in the U.K. The diet & nutrition apps designed for iOS devices can provide diet coaching, help in activity tracking, aid in or help in tracking intake of water & macronutrients, monitoring calorie burns, provide diet recipes, and allow streaming of workout classes, motivational and inspirational videos for workouts, stretching, guided meditations, & others. Some of the diet and nutrition apps designed for iOS platforms, i.e., iPhone, iPad, and Apple Watch, are Loose It!, MyFitnessPal, Noom, and Eat This Much.
Device Insights
Based on devices, the market is segmented into smartphones, tablets, and wearables. In 2021, smartphones held the largest revenue share of 67.12%. The growth of this segment is attributed to the increasing penetration of smartphones within the region and the high usage of smartphones and app compatibility. Moreover, smartphones are considered to be a necessity as opposed to tablets, which are usually operated at home or in corporate settings.
However, wearable devices are projected to grow at the fastest CAGR of 20.14%. A wearable fitness device is used for measuring & compiling user activity data and synchronizing it with a suitable fitness application. An increasing number of lifestyle disorders, growing awareness regarding healthy lifestyles, and technological advancements are the key factors propelling segment growth.
Growing adoption of the Internet of Things (IoT) and rising demand for real-time monitoring systems to track fitness activities, calorie burns, & count weight gain or loss are further expected to drive segment growth in the forecast period. Some of the smart wearables that can be used to track healthy lifestyle routines are Apple Watch, Fitbit, Polar Watch, and Garmin.
Key Players
Market Segmentation
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on U.K. And Germany Diet And Nutrition Apps Market
5.1. COVID-19 Landscape: U.K. And Germany Diet And Nutrition Apps Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global U.K. And Germany Diet And Nutrition Apps Market, By Type
8.1. U.K. And Germany Diet And Nutrition Apps Market, by Type, 2022-2030
8.1.1 Weight Loss/ Gain Tracking Apps
8.1.1.1. Market Revenue and Forecast (2017-2030)
8.1.2. Calorie Counting Apps
8.1.2.1. Market Revenue and Forecast (2017-2030)
8.1.3. Meal Planning Apps
8.1.3.1. Market Revenue and Forecast (2017-2030)
8.1.4. Others
8.1.4.1. Market Revenue and Forecast (2017-2030)
Chapter 9. Global U.K. And Germany Diet And Nutrition Apps Market, By Platform
9.1. U.K. And Germany Diet And Nutrition Apps Market, by Platform, 2022-2030
9.1.1. iOS
9.1.1.1. Market Revenue and Forecast (2017-2030)
9.1.2. Android
9.1.2.1. Market Revenue and Forecast (2017-2030)
9.1.3. Others
9.1.3.1. Market Revenue and Forecast (2017-2030)
Chapter 10. Global U.K. And Germany Diet And Nutrition Apps Market, By Devices
10.1. U.K. And Germany Diet And Nutrition Apps Market, by Devices, 2022-2030
10.1.1. Smartphones
10.1.1.1. Market Revenue and Forecast (2017-2030)
10.1.2. Tablets
10.1.2.1. Market Revenue and Forecast (2017-2030)
10.1.3. Wearable Devices
10.1.3.1. Market Revenue and Forecast (2017-2030)
Chapter 11. Global U.K. And Germany Diet And Nutrition Apps Market, Regional Estimates and Trend Forecast
11.1. North America
11.1.1. Market Revenue and Forecast, by Type (2017-2030)
11.1.2. Market Revenue and Forecast, by Platform (2017-2030)
11.1.3. Market Revenue and Forecast, by Devices (2017-2030)
11.1.4. U.S.
11.1.4.1. Market Revenue and Forecast, by Type (2017-2030)
11.1.4.2. Market Revenue and Forecast, by Platform (2017-2030)
11.1.4.3. Market Revenue and Forecast, by Devices (2017-2030)
11.1.5. Rest of North America
11.1.5.1. Market Revenue and Forecast, by Type (2017-2030)
11.1.5.2. Market Revenue and Forecast, by Platform (2017-2030)
11.1.5.3. Market Revenue and Forecast, by Devices (2017-2030)
11.2. Europe
11.2.1. Market Revenue and Forecast, by Type (2017-2030)
11.2.2. Market Revenue and Forecast, by Platform (2017-2030)
11.2.3. Market Revenue and Forecast, by Devices (2017-2030)
11.2.4. UK
11.2.4.1. Market Revenue and Forecast, by Type (2017-2030)
11.2.4.2. Market Revenue and Forecast, by Platform (2017-2030)
11.2.4.3. Market Revenue and Forecast, by Devices (2017-2030)
11.2.5. Germany
11.2.5.1. Market Revenue and Forecast, by Type (2017-2030)
11.2.5.2. Market Revenue and Forecast, by Platform (2017-2030)
11.2.5.3. Market Revenue and Forecast, by Devices (2017-2030)
11.2.6. France
11.2.6.1. Market Revenue and Forecast, by Type (2017-2030)
11.2.6.2. Market Revenue and Forecast, by Platform (2017-2030)
11.2.6.3. Market Revenue and Forecast, by Devices (2017-2030)
11.2.7. Rest of Europe
11.2.7.1. Market Revenue and Forecast, by Type (2017-2030)
11.2.7.2. Market Revenue and Forecast, by Platform (2017-2030)
11.2.7.3. Market Revenue and Forecast, by Devices (2017-2030)
11.3. APAC
11.3.1. Market Revenue and Forecast, by Type (2017-2030)
11.3.2. Market Revenue and Forecast, by Platform (2017-2030)
11.3.3. Market Revenue and Forecast, by Devices (2017-2030)
11.3.4. India
11.3.4.1. Market Revenue and Forecast, by Type (2017-2030)
11.3.4.2. Market Revenue and Forecast, by Platform (2017-2030)
11.3.4.3. Market Revenue and Forecast, by Devices (2017-2030)
11.3.5. China
11.3.5.1. Market Revenue and Forecast, by Type (2017-2030)
11.3.5.2. Market Revenue and Forecast, by Platform (2017-2030)
11.3.5.3. Market Revenue and Forecast, by Devices (2017-2030)
11.3.6. Japan
11.3.6.1. Market Revenue and Forecast, by Type (2017-2030)
11.3.6.2. Market Revenue and Forecast, by Platform (2017-2030)
11.3.6.3. Market Revenue and Forecast, by Devices (2017-2030)
11.3.7. Rest of APAC
11.3.7.1. Market Revenue and Forecast, by Type (2017-2030)
11.3.7.2. Market Revenue and Forecast, by Platform (2017-2030)
11.3.7.3. Market Revenue and Forecast, by Devices (2017-2030)
11.4. MEA
11.4.1. Market Revenue and Forecast, by Type (2017-2030)
11.4.2. Market Revenue and Forecast, by Platform (2017-2030)
11.4.3. Market Revenue and Forecast, by Devices (2017-2030)
11.4.4. GCC
11.4.4.1. Market Revenue and Forecast, by Type (2017-2030)
11.4.4.2. Market Revenue and Forecast, by Platform (2017-2030)
11.4.4.3. Market Revenue and Forecast, by Devices (2017-2030)
11.4.5. North Africa
11.4.5.1. Market Revenue and Forecast, by Type (2017-2030)
11.4.5.2. Market Revenue and Forecast, by Platform (2017-2030)
11.4.5.3. Market Revenue and Forecast, by Devices (2017-2030)
11.4.6. South Africa
11.4.6.1. Market Revenue and Forecast, by Type (2017-2030)
11.4.6.2. Market Revenue and Forecast, by Platform (2017-2030)
11.4.6.3. Market Revenue and Forecast, by Devices (2017-2030)
11.4.7. Rest of MEA
11.4.7.1. Market Revenue and Forecast, by Type (2017-2030)
11.4.7.2. Market Revenue and Forecast, by Platform (2017-2030)
11.4.7.3. Market Revenue and Forecast, by Devices (2017-2030)
11.5. Latin America
11.5.1. Market Revenue and Forecast, by Type (2017-2030)
11.5.2. Market Revenue and Forecast, by Platform (2017-2030)
11.5.3. Market Revenue and Forecast, by Devices (2017-2030)
11.5.4. Brazil
11.5.4.1. Market Revenue and Forecast, by Type (2017-2030)
11.5.4.2. Market Revenue and Forecast, by Platform (2017-2030)
11.5.4.3. Market Revenue and Forecast, by Devices (2017-2030)
11.5.5. Rest of LATAM
11.5.5.1. Market Revenue and Forecast, by Type (2017-2030)
11.5.5.2. Market Revenue and Forecast, by Platform (2017-2030)
11.5.5.3. Market Revenue and Forecast, by Devices (2017-2030)
Chapter 12. Company Profiles
12.1. Adidas
12.1.1. Company Overview
12.1.2. Product Offerings
12.1.3. Financial Performance
12.1.4. Recent Initiatives
12.2. MyNetDiary Inc.
12.2.1. Company Overview
12.2.2. Product Offerings
12.2.3. Financial Performance
12.2.4. Recent Initiatives
12.3. FatSecret
12.3.1. Company Overview
12.3.2. Product Offerings
12.3.3. Financial Performance
12.3.4. Recent Initiatives
12.4. FitNow, Inc.
12.4.1. Company Overview
12.4.2. Product Offerings
12.4.3. Financial Performance
12.4.4. Recent Initiatives
12.5. Eat This Much Inc.
12.5.1. Company Overview
12.5.2. Product Offerings
12.5.3. Financial Performance
12.5.4. Recent Initiatives
12.6. Under Armour, Inc.
12.6.1. Company Overview
12.6.2. Product Offerings
12.6.3. Financial Performance
12.6.4. Recent Initiatives
12.7. Azumio, Inc.
12.7.1. Company Overview
12.7.2. Product Offerings
12.7.3. Financial Performance
12.7.4. Recent Initiatives
12.8. Lifesum AB
12.8.1. Company Overview
12.8.2. Product Offerings
12.8.3. Financial Performance
12.8.4. Recent Initiatives
12.9. Fitbit, Inc.
12.9.1. Company Overview
12.9.2. Product Offerings
12.9.3. Financial Performance
12.9.4. Recent Initiatives
12.10. MyFitnessPal, Inc.
12.10.1. Company Overview
12.10.2. Product Offerings
12.10.3. Financial Performance
12.10.4. Recent Initiatives
Chapter 13. Research Methodology
13.1. Primary Research
13.2. Secondary Research
13.3. Assumptions
Chapter 14. Appendix
14.1. About Us
14.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers