U.S. Mountain E-bikes Market (By Propulsion Type: Pedal-assisted, Throttle-assisted; By Drive Type; By Battery) - Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2024-2033

The U.S. mountain e-bikes market size was estimated at around USD 1.08 billion in 2023 and it is projected to hit around USD 4.7 billion by 2033, growing at a CAGR of 15.85% from 2024 to 2033.

Key Pointers

• By Propulsion Type, the pedal-assisted segment held the largest revenue share of 82% in 2023.
• By Propulsion Type, the throttle-assisted segment is expected to grow at the notable CAGR during the forecast period.
• By Drive Type, the chain drive segment generated the maximum market share in 2023.
• By Drive Type, the belt drive segment is projected to witness the highest growth from 2024 to 2033.
• By Battery, the lithium-ion battery segment contributed the largest market share in 2023.

U.S. Mountain E-bikes Market Overview

The U.S. mountain e-bikes market has witnessed significant growth in recent years, driven by a combination of factors including increasing consumer interest in outdoor activities, advancements in e-bike technology, and a growing awareness of environmental sustainability.

U.S. Mountain E-bikes Market Growth Factors

The growth of the U.S. mountain e-bikes market is driven by an advancements in e-bike technology have led to the development of more powerful and efficient electric mountain bikes, enhancing their performance and appeal to consumers. Additionally, increasing awareness of environmental sustainability has spurred demand for eco-friendly transportation solutions, with mountain e-bikes being recognized as a greener alternative to traditional vehicles. Furthermore, the expansion of e-bike infrastructure, including dedicated trails and charging stations, has facilitated greater accessibility and convenience for riders, contributing to market growth. Moreover, changing consumer preferences towards active outdoor lifestyles and the desire for adventure-driven experiences have fueled the popularity of mountain e-biking, driving further market expansion.

U.S. Mountain E-bikes Market Trends:

• Integration of Advanced Technology: Manufacturers are incorporating cutting-edge features such as intelligent motor systems, integrated battery management, and connectivity options into mountain e-bikes to enhance performance and user experience.
• Sustainability and Environmental Awareness: Growing concerns about climate change and environmental sustainability are driving the adoption of electric bikes as a greener alternative to conventional vehicles, with mountain e-bikes gaining traction as eco-friendly transportation solutions.
• Rise of E-mountain Biking Communities: The emergence of online forums, social media groups, and dedicated e-mountain biking communities is fostering a sense of camaraderie among riders, facilitating knowledge sharing, group rides, and advocacy efforts.
• Expansion of Rental and Touring Services: The popularity of mountain e-bikes has spurred the growth of rental and touring services across various outdoor destinations, offering consumers the opportunity to experience e-biking without the commitment of ownership.

U.S. Mountain E-bikes Market Challenges:

• Regulatory Hurdles: Despite the increasing popularity of e-bikes, regulatory frameworks governing their use on mountain trails and public lands vary widely across different states and municipalities, creating uncertainty and potential barriers to access for riders.
• Infrastructure Limitations: While there has been significant progress in expanding e-bike infrastructure such as dedicated trails and charging stations, limitations still exist in certain regions, hindering the full potential of mountain e-biking experiences and accessibility for riders.
• Affordability Barriers: The upfront cost of purchasing a mountain e-bike remains relatively high compared to traditional bicycles, posing a barrier to entry for some consumers, particularly those on lower incomes or with limited disposable income.
• Perception and Acceptance: Despite the growing acceptance of e-bikes as legitimate forms of transportation and recreation, some segments of the population, including traditional cyclists and outdoor purists, may still hold negative perceptions or resistance towards e-bike usage on mountain trails, leading to social and cultural challenges.

Propulsion Type Insights

The pedal-assisted segment dominated the market in 2023, holding a significant revenue share of 82%. Pedal-assisted e-mountain bikes are engineered to assist the rider's pedaling efforts, offering numerous benefits that drive demand within this segment. They provide an extra boost in speed and acceleration, facilitating easier navigation of hills, inclines, and rough terrains. This not only ensures a smoother ride but also reduces stress on the joints, enhancing overall comfort and enjoyment for riders. Furthermore, pedal-assist e-bikes are associated with reduced rider fatigue and extended range compared to throttle-assist bikes, amplifying their appeal.

Conversely, the throttle-assisted segment is anticipated to experience the fastest compound annual growth rate (CAGR) during the forecast period. Throttle-assisted e-MTBs are increasingly favored by mountain biking enthusiasts in the United States due to their user-friendly and intuitive control mechanisms. These bikes excel in various riding conditions, performing admirably on both hilly landscapes and flat terrain. Riders can effortlessly adjust the power output and speed to match the demands of the route, thanks to the absence of a requirement for pedaling. This feature makes throttle-assisted e-bikes particularly suitable for older individuals or those with medical conditions that may impede pedaling.

Drive Type Insights

In terms of drive type, the chain drive segment held the largest revenue share in 2023. Chain drive e-MTBs remain popular due to their affordability. Chain drives have been a fundamental part of bicycle design for over a century, known for their durability and reliability. With regular maintenance, including proper lubrication, chain drives can endure for extended periods. The use of chains in e-MTBs offers a wide range of gearing options, making them suitable for diverse terrains and riders. Consequently, the demand for chain-driven e-mountain bikes is rising among outdoor enthusiasts. Additionally, the widespread availability of bikes using chain drives facilitates easy procurement of spares or replacements when needed, further boosting their demand.

On the other hand, the belt drive segment is projected to witness the highest growth rate through 2033. E-MTBs equipped with belt drives are favored by mountain bikers for their minimal maintenance and cleanliness requirements. Furthermore, belt drives operate silently, appealing to riders seeking a quieter experience or urban commuters. They are often lighter, appealing to bikers prioritizing ease and agility. Moreover, modern belt drives are crafted from advanced synthetic materials like nylon and carbon fiber, offering resistance to rust and corrosion. The absence of oil and grease for maintenance, coupled with their durable and noiseless operation, have contributed to the growing demand for this segment.

Battery Insights

The lithium-ion battery segment dominated the revenue share in the U.S. mountain e-bikes market in 2023. Manufacturers of electric mountain bikes are increasingly turning to lithium-ion batteries due to their high energy density, lightweight construction, and long lifespan. These batteries can store a significant amount of energy, empowering riders to conquer steep inclines and challenging terrains. Manufacturers are continually innovating to develop more efficient and lighter batteries, aiming to enhance the range and performance of e-MTBs, thus fueling the expansion of this segment. For example, Pedego e-MTBs utilize top-quality lithium-ion cells from leading manufacturers such as LG, Panasonic, and Samsung Electronics, all meeting UL2580 standards.

Conversely, the lead acid battery segment is forecasted to experience moderate growth from 2024 to 2033. Lead-acid batteries are commonly employed in e-mountain bikes due to their cost-effectiveness compared to lithium-ion batteries. These batteries are readily available from local stores and various online retailers. Procuring sealed lead-acid batteries locally enables e-MTB manufacturers to avoid additional shipping costs, ultimately reducing the overall cost of e-MTBs. While lead-acid batteries offer high power output potential, their substantial weight and shorter lifespan may limit their demand, as buyers increasingly seek low-maintenance and portable solutions.

U.S. Mountain E-bikes Market Key Companies

• BULLS Bikes USA
• Cycling Sports Group, Inc. (Cannondale)
• Heybike Inc.
• Hi Power Cycles, LLC
• Husqvarna E-Bicycles
• Magnum Electric Bikes
• Pedego
• RANDRIDE
• Trek Bicycle Corporation
• Cynergy E-Bikes
• Aventon

Recent Developments

• In June 2023, Magnum Electric Bikes unveiled two new mid-drive e-bikes: the Pilot, tailored for urban commuting, and the Vertex, a hybrid mountain bike designed for both light trail riding and city streets. Both models are equipped with the Mid-Drive Ananda M100 motor, boasting 500 watts of power and 130 Nm of torque.
• In February 2023, Heybike Inc. introduced its most advanced electric bike, the Tyson, featuring a sleek and sturdy magnesium alloy frame. The Tyson can achieve a maximum speed of 28 mph and boasts hydraulic front fork suspension and disc brakes for a safe and comfortable ride. Equipped with a 4A fast charger, the bike is powered by a 48V/15AH high-capacity battery, providing a cruising range of up to 55 miles in pedal-assisted mode and 40 miles in pure electric mode.

U.S. Mountain E-bikes Market Segmentations:

By Drive Type

• Belt Drive
• Chain Drive

By Propulsion Type

• Pedal-assisted
• Throttle-assisted

By Battery

• Lead-acid
• Lithium-ion