The global vacuum skin packaging market is expected to reach at a CAGR of 7% during the forecast period 2021 to 2030.
Vacuum skin packaging encloses the food product like a second skin, which enhances the product’s visual appeal and extends its shelf life as it prevents oxygen flow inside the package, which results in reduced degradation rate. Vacuum skin packaging is well suited for high quality and case ready products. In addition to optimal presentation, vacuum skin packaging also holds the product in place, which minimizes the chances of leakage. Furthermore, vacuum skin packaging is a freezer-ready package, which makes it suitable for retail and eCommerce distribution. The availability of packages of assorted sizes and portions makes vacuum skin packaging an apt choice for retailers of fresh produces and meat products.
Ability of vacuum skin packaging to increase the shelf life for meat products and ready meals is the key factor contributing to the growth of the vacuum skin packaging market. Some other factors such as reduction in wastage of food products and convenience in handling of products during transportation and storage are anticipated to increase the demand for vacuum skin packaging in the years to come.
The market growth can be primarily attributed to increasing consumer demand for safe, reliable, and protective packaging solutions, high demand for vacuum skin packaging from meat and dairy industries, and considerable advantages offered by vacuum skin packaging in comparison with conventional packaging solutions. Market players should focus on leveraging the advancements in technology and improve the quality of their packaging solutions to gain a competitive edge.
Increasing Demand for Extended Shelf Life of Packaged Meat to Drive Vacuum Skin Packaging Market
Over the years, an increasing number of people have shown preference for packaged meat. Americans have emerged as the highest spenders on meat products. Some of the key factors considered by shoppers in the region before buying packaged meat are convenience, variety, and transparency. The clear and transparent films impart an attractive and crisp visual appeal to the product. This, coupled with extended shelf-life of food increases the preference for vacuum skin packaging and improves the integrity of the pack itself.
Vacuum skin packaging scores more than modified atmosphere packaging in extending the shelf life of beef. A significant amount of packed products, such as confectionary, meat, and other dairy products, is wasted across the world if not consumed within a month of packaging leading to monetary loss. As a result, retailers and vendors prefer packaging solutions that promise extended shelf life. This also enables vendors to increase the transit distance of packaged products, thereby enhancing their export capabilities and increase global operations. Therefore, vacuum skin packaging is fast emerging as one of the most prominent food packaging techniques.
Vacuum Skin Packaging to Gain Momentum Due to Consumer Convenience Trend in Meat Packaging
The convenience is of utmost importance in meat packaging, be it retailers or consumers. This emphasizes on the importance of vacuum skin packaging, which is expected to represent most of the meat packaging industry growth over the next few years. Leveraging the range and versatility of vacuum skin packaging can improve the marketability of meats and poultry. Consumer inclination toward case-ready packaging is increasing. This is anticipated to initiate a chain reaction leading to supplier-side demand for case-ready packaging. Exporters of packaged meat are expected to keep an eye on modern packaging technologies such as vacuum skin packaging to boost trade capabilities in keeping with the rising demand for packaged meat across the world.
Printability on Vacuum Skin Packaging to Enhance Branding Opportunities
Leading food companies are opting for value-added packaging to elevate their brand value and lure end consumers. With added convenience features such as durability and high barrier properties, vacuum skin packaging offers several benefits to companies. Printing on the vacuum skin packages can be used as an effective marketing tool by brand owners to differentiate their products from that of their competitors. It also improves aesthetics of the product, provides necessary information about the food item, and captures customer’s attention toward the product. For instance, MultiFresh™ Pack by MULTIVAC is characterized by the presentation of quality and freshness, and it is attractively designed by coloring, metallization, printing, embossing or labelling, which provides all the necessary information to customers, along with extending the shelf life of the food product.
Vacuum Skin Packaging to Create Opportunities in Retail Sector
Biodegradable Films for Vacuum Skin Packaging an Ideal Solution for Green Packaging
The global vacuum skin packaging market is highly fragmented in nature wherein a large portion of market share is held by domestic players. Some of the key players operating in the global vacuum skin packaging market are Amcor Limited, Sealed Air Corp., Bemis Company, Inc., Berry Plastic Group, Inc., LINPAC Packaging Limited, Winpak Ltd., Plastissimo Film Co., Ltd., Schur Flexibles Holding GesmbH, Plastopil Hazorea Company Ltd, MULTIVAC and Quinn Packaging Ltd.
The tier structure is formulated on the basis of segmental revenue and market share of the company. As per tier structure, Sealed Air Corp., Amcor Limited, and MULTIVAC are the tier 1 players in the vacuum skin packaging market. These players are focusing on widening their product portfolio for multiple end uses to gain a competitive edge in the market. Tier 2 players include LINPAC Packaging Limited, Bemis Company, and Berry Plastic Group, Inc.
By Product Type
By Material Type
By Barrier Type
By Layer Type
By End Use
Scope of the Report
Vision Research Reports started a new study on the global vacuum skin packaging market, providing forecast for the period of 2020-2025. In the study, growth opportunity for the vacuum skin packaging market is witnessed. The report provides valuable insights, which enable readers to make winning business decisions for future growth of their businesses. The report highlights significant factors that are constantly determining the growth of the vacuum skin packaging market, untapped opportunities for manufacturers, trends and developments, and other insights across various key segments. Macroeconomic factors that are directly or indirectly affecting market growth are also incorporated in the report.
Key indicators associated with the vacuum skin packaging market have been calculated thoroughly in the report. The study enumerates vital market dynamics such as key drivers, challenges, and trends, along with opportunities in the global vacuum skin packaging market. A comprehensive study on the value chain, which includes component suppliers, manufacturers, distributors, and end users have been incorporated in the global market report. Other key aspects laid down in the market include pricing strategy of leading market players and comparative analysis of vacuum skin packaging. Furthermore, forecast factors and forecast scenarios of the vacuum skin packaging market have been covered in the report to understand future prospects of the market.
A comprehensive evaluation and forecast on the vacuum skin packaging market are provided on the basis of product type, material type, barrier type, layer type, end use, and region.
Y-o-Y growth comparison, volume and revenue comparison, and market share comparison of various market segments are provided in the report. The vacuum skin packaging market is analyzed at both regional and country levels.
The report delivers an exhaustive assessment on the structure of the vacuum skin packaging market, in tandem with a dashboard view of all leading company profiles in the report. Every company’s share analysis on market players have also been presented in the report, apart from the footprint matrix of profiled market players. The report depicts the presence of vacuum skin packaging manufacturers by leveraging an intensity map. It also highlights key end users for vacuum skin packaging.
A realistic methodology, along with a holistic approach makes the base for sharp insights, which are provided in the vacuum skin packaging market for the study evaluation period. The TMR report comprises of detailed information on growth prospects, along with riveting insights into the forecast assessment of the market.
Extensive primary and secondary researches have been employed to garner keen insights into the forecast study of the vacuum skin packaging market. The report has further undergone a cross-validation by in-house professionals to make the vacuum skin packaging market report one-of-its-kind, with the highest credibility.
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