Video Streaming Market Size, Share, Trends, Growth, Production, Consumption, Revenue, Company Analysis and Forecast 2021-2030

Published Date : Feb 2021 | No. of Pages : 250 Pages | Category : ICT

The global Video Streaming market size is expected to be worth around US$ 240.05 billion by 2030, according to a new report by Vision Research Reports.

The global Video Streaming market size was valued at US$ 50.20 billion in 2020 and is anticipated to grow at a CAGR of 21.05% during forecast period 2021 to 2030.

Growth Factors

Rising technological advancements such as the implementation of block-chain technology in video streaming and the use of artificial intelligence to improve video quality are expected to boost the demand for the market over the forecast period. Furthermore, the growing adoption of cloud-based video streaming solutions for increasing the reach of video content is directly influencing the growth. This trend is observed in numerous parts of the North American and Asia Pacific regions. The reasons attributing to the growth of the market are rapid digitalization, increasing use of mobiles and tablets, and the growing popularity of online video streaming.

The factors such as the rising demand for on-demand video and extensive growth of online video are the key growth drivers for the market. Also, the increasing demand for high-speed internet connectivity acts as an advantage for the market to grow over the forecast period. The growing acceptance of smartphones in combination with an extensive range of high-speed internet technologies such as 3G, 4G, and LTE has substantially led to the increasing use of video streaming. Also, the growing demand for devices that can support digital media is helping consumers to access media content anywhere across the world.

Report Highlights

The COVID-19 (Coronavirus Disease) pandemic has placed more than 1/4th of the world’s population under lockdown. As millions of individuals stay locked into their homes, opt for online streaming and entertainment services. The video streaming services have experienced a rise of around 10% in viewership during the lockdown. The viewership of video streaming services has drastically risen across the globe, several video streaming platforms, including Netflix, Amazon Prime Video, YouTube, Disney+ have registered a spike in the viewership worldwide. For instance, in March 2020, Netflix registered an increase of more than 50 percent in the number of first-time installations of its mobile application in Italy and more than 30 percent of that in Spain.

The live streaming segment accounted for the largest revenue share in 2020, with around 61% market share. This is attributed to the surging demand for digital media devices coupled with faster internet helping consumers to access media content remotely. Furthermore, several other factors enrich the live streaming of videos, such as ad-free content, mobile viewing, analytics tracking, abundant content use, immense audience potential, and high-quality streams.

Live content, such as sports and other significant events, has preserved the high importance of live video streaming. However, non-linear streaming is expected to demonstrate healthy growth over the next coming years owing to the convenience and series linking. Several other factors that fuel the growth of non-linear streaming type in the industry include watch-time feasibility, no buffering, large capacity, and live pause, among others. Video-on-demand is also expected to become mainstream in all age-group population with both the streaming types.

The OTT-based segment accounted for the largest revenue share in 2020, with over 41% of the market share. It is owing to a feature that OTT based solutions deliver film and TV content through the internet without the need for users to subscribe to traditional cable or pay-TV services. Further, the segment is expected to witness a noticeable growth over the forecast period owing to the growing demand for improved automation of business processes and the full availability of broadband infrastructure. Emerging trends in OTT, such as hybrid monetization models, rising demand for digital original content, and content fragmentation due to intensive competition, are expected to contribute to the growth of OTT streaming solutions.

Smartphones and tablets accounted for the largest revenue share in 2020, with a 31% market share. This is attributed to the easy accessibility of the internet, increasing disposable income, better standard of living, and changing lifestyle. The smart TV segment is also expected to register healthy growth over the forecast period. Since smart TV offers a comprehensive option of TV channels along with video streaming services, such as Netflix, a noticeable growth is expected to be driven.

Mobile/tablet streaming allows trouble-free live streaming, owing to the abundance of reliable internet services. Due to ease in remote access and portability, smartphones and tablets are more likely to be preferred for online content watching. However, the availability of several video streaming applications for television has drawn attention towards the smart TV segment, such as YouTube TV, Hulu, DirectTV Now, PlayStation Vue, and Sling TV, among others. Also, applications for organizing the TV’s content, such as PLEX, are anticipated to boost the growth of this segment as they provide the ability to play any compatible media content on the smart TV.

The training and support accounted for the largest revenue share of over 35% in 2020. Further, the managed services are estimated to have a significant market share, representing around 31% of the total market in 2020. Managed services help combine broadcast and OTT solutions into one online video management solution to provide a personalized experience to viewers. This advantage is projected to bode well for segment growth. Further, based on services, the market has been segmented as consulting services, managed services, and training and support services.

Video managed services deliver highly evolved media services to the viewers, helping them achieve a better quality of content with higher monetization. These services include localization and access services, digital packaging and fulfillment, creative video services, and compliance and metadata services, among others. Also, it combines intelligent content distribution capabilities for third-party and direct OTT streaming service providers. Since it helps manage and monetize a comprehensive OTT platform and streaming-related service, managed services are anticipated to grow at a healthy rate over the forecast period.

The subscription model accounted for the largest revenue share of the video streaming market in 2020, with a 43% market share. This is attributable to an increase in the number of video streaming subscriptions across the globe. Also, the subscription model offers streaming of online videos with an access fee or a subscription. For instance, Netflix offers various monthly subscription plans or programs. Further, based on the revenue model, the market has been segmented into advertising, rental, and subscription.

The advertising segment-based solution operates on the hosting of advertisements. Advertising is one of the common forms of monetizing streaming videos where the revenues are generated from the advertisers. Since advertisers pay a massive amount for streaming their ads on the on-demand streaming platforms owing to the marketing requirements, the advertising segment has collected a significant amount of share in the market. However, subscription models have gained momentum due to the wide variety of video content as well as original content offered by the OTT providers, such as Netflix Originals and Prime Originals, among others.

The cloud segment accounted for the largest revenue share in 2020, with more than 57% of the market share. The advancements in cloud computing have revolutionized video streaming and enabled the creation of platforms for streaming purposes such as YouTube and Netflix. The cloud-based segment in the Asia Pacific is expected to grow at the highest CAGR in the coming years. In 2019, the division acquired the largest market share in North America, attributed to the growth of cloud-based services in countries such as the U.S. and Canada. Further, based on the deployment type, the market has been segmented into the cloud and on-premises.

Video streaming platforms have adopted the cloud-based deployment to enable large bandwidth and speed. Since the cloud-based deployment is capable of handling more substantial data content along with providing a better viewing experience, several streaming services providers have chosen this segment over on-premises. Also, cloud-scaling helps in increasing the bandwidth and dealing with buffering and latency issues. Since most enterprises don’t have the networks and infrastructure capable of handling heavy traffic in online streaming, there is a huge demand for cloud-based deployment in the streaming of videos.

The enterprise segment is expected to grow at a compounded annual growth rate of 21.5% over the forecast period. This growth is attributed to the increasing use of video streaming services by enterprises for training and consulting. Technological advancements such as superior video codec, web-based real-time communication, captioning, indexing, and transcoding and aggregation are expected to spur the demand for video streaming for enterprise users. Besides, the technology improves the communication efficiency in an organization through measures such as on-demand video, and flexibility in remote working conditions.

North America accounted for the largest revenue share of around 39% in 2020, with a 39% share, majorly due to the rapid growth of cloud-based streaming services. Meanwhile, the European region also held a notable market share. It is expected to witness steady growth owing to the large population watching online content. On the other hand, Asia Pacific is projected to demonstrate growth at the highest CAGR over the forecast period, attributed to the increasing use of mobiles and tablets, rapid technological advancements, and popularity of online streaming.

Key Players

  • Akamai Technologies

  • Amazon Web Services, Inc.

  • Apple Inc.; Cisco Systems, Inc.

  • Google LLC

  • Kaltura, Inc

  • Netflix, Inc.

  • International Business Machine Corporation (IBM Cloud Video)

  • Wowza Media Systems, LLC

  • Hulu, LLC

Market Segmentation

  • Streaming Type Outlook 
    • Live Video Streaming

    • Non-Linear Video Streaming

  • Solution Outlook 

    • Internet Protocol TV

    • Over-the-Top (OTT)

    • Pay-TV

  • Platform Outlook 

    • Gaming Consoles

    • Laptops & Desktops

    • Smartphones & Tablets

    • Smart TV

  • Service Outlook 

    • Consulting

    • Managed Services

    • Training & Support

  • Revenue Model Outlook 

    • Advertising

    • Rental

    • Subscription

  • Deployment Type Outlook 

    • Cloud

    • On-Premises

  • User Outlook 

    • Enterprise

      • Corporate Communications

      • Knowledge Sharing & Collaborations

      • Marketing & Client Engagement

      • Training & Development

    • Consumer

      • Real-Time Entertainment

      • Web Browsing & Advertising

      • Gaming

      • Social Networking

      • E-Learning

  • Regional Outlook 

    North America

    • U.S.

    • Canada

    • Mexico

    • Europe

      • Germany

      • U.K.

      • France

    • Asia Pacific

      • China

      • Japan

      • India

    • South America

      • Brazil

    • Middle East and Africa (MEA)

The Video Streaming market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Video Streaming market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Video Streaming market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Video Streaming market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Video Streaming market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Video Streaming capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Video Streaming by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Video Streaming market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Video Streaming market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Video Streaming market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Video Streaming industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

The Video Streaming market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Video Streaming market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Video Streaming market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Video Streaming market. These factors have benefited the growth of the global market for Video Streaming. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Video Streaming. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Video Streaming are as follows:

  • Historic Year: 2017-2020
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

 In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market

To strategically profile the key players and comprehensively analyze their growth strategies.

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