Water Purifier Market (By Technology Type: Gravity Purifiers, RO Purifiers, UV Purifiers, Sediment Filters, Water Softeners, Others; By Mode of Operation: Pitcher Filters, Under Sink Filters, Shower Filters, Faucet Mounts, Water Dispensers, Replacement Filters, Countertops, Whole Houses, Others; By End User: Industrial, Commercial and Households) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2021-2030

Published Date : Aug 2021 | No. of Pages : 150+ Pages | Category : Consumer Goods

The global water purifier market is anticipated to grow at a CAGR of 9.8% during the forecast period and to reach US$ 135 billion by 2030. Asia Pacific is estimated to show prominent growth in the water purifier market, owing to factors such as increasing population, and rising water-borne diseases, coupled with advent of emerging players in the region.

Currently, North America dominates the water purifier market, followed by Europe. This is due to the presence of key manufacturers and research and development initiatives in these regions. Geographical conditions also impact the demand for water purifiers, as these regions have hard water.

Water purifiers help in removing bacterial contaminants and viruses from water and make it safe for drinking. Most water purifiers nowadays provide complete purification systems, which also include water filters and softeners. The demand for reverse osmosis water purifiers is increasing due to their more efficient purification technology in removing water impurities.

Water purifiers are systems or items of equipment that purify drinking water. Water purifiers use a variety of technologies, including activated carbon, UV technology, and reverse osmosis (RO). The need for water purifiers has grown over time due to a rise in contaminants, dissolved solids, chemical substances, and other materials.

Water quality is declining as a result of increasing water contamination caused by continuous industrial expansion and unmonitored waste discharge into water sources. With growing consumer health concerns, demand for water purifiers is expected to rise at a rapid pace during the forecast period.

Increasing Global Awareness about Water Safety and Quality

  • Increasing consumer awareness regarding water safety and quality, owing to rising water-borne diseases across the globe, is one of the prime factors responsible for the growth of the water purifier market. Moreover, government initiatives through various campaigns, tie-ups, etc., in many water-scarce countries are helping in increasing awareness regarding the usage of safe drinking water. This, in turn, is anticipated to proliferate the growth of the water purifier market.
  • Additionally, scarce portable water resources, globally, is another motivating factor in the increasing awareness of safe drinking water, which, in turn, is anticipated to drive the demand for water purifiers.
  • Furthermore, the increasing adoption of technology and product development to improve the water quality is also anticipated to boost the demand for water purifiers. Manufacturers are continuously working on higher technology adoption and continued product development for water purification systems to ensure maximum elimination of impurities from water.

Major Challenge

  • A prime barrier in the global water purifier market is low market penetration in rural areas. This is due to low awareness levels regarding the usage of safe drinking water. Rural consumers are less aware of the importance of the water purifying and filtering process employed to prevent water-borne diseases. Moreover, rural consumers prefer alternative methods such as cloth straining, boiling, chlorinating, slow sand filtration, and ceramic filters, which restricts the growth of the water purifier market.
  • Additionally, addressing water-related issues across different geographies is another major concern restraining the growth of the water purifier market.  Total Dissolved Salts (TDS) comprises inorganic salts such as calcium, magnesium, potassium, chlorides, and sulfates, along with small amounts of organic matter that is dissolved in water. However, according to WHO, TDS levels more than 1200 mg/liter is unfit for drinking. The total dissolved salts (TDS) in water vary with different geographic conditions. Therefore, it becomes challenging for companies to provide purified water based on the region, restraining the water purifier market.

Based on end-user, the global water purifier market has been segmented into residential and commercial. In 2020, the residential segment captured a considerable market share of 72%, with a valuation of USD 36,069.1 million. It is predicted to register an 18.50% CAGR over the forecast period.

COVID-19 Impact on the Global Water Purifier Market


The global water purifier market has been harmed in recent months as a result of lockdowns enforced in a number of countries around the world. After the pandemic outbreak in December 2019, these lockdowns have temporarily halted the development of water purifiers. Manufacturing firms are facing difficulties as a result of decreased product demand and disruptions in component supply. In addition, many countries experienced curfew-like circumstances in which companies (except essential services) were not permitted to operate, negatively impacting demand for water purifiers. A water purifier is a system that removes suspended solids, chemicals, unnecessary materials, and gases from water to make it suitable for a particular purpose. The water purifier market is primarily driven by a number of factors, including increased knowledge of water-borne diseases and technological advances in water purifiers. The high cost of equipment and maintenance can limit the growth of the water purifier market.

By region, the global water purifier market has been segmented into North America, Europe, Asia Pacific, and the rest of the world.

The Asia Pacific dominates the global water purifier industry, owing to the highest population density in countries such as China and India. The regional market has grown rapidly in the last two to three years as a result of the expanding commercial sector, rising consumer demand for purified water, and government initiatives. The population of these regions is also growing, which is expected to drive market growth even further. Water purifiers are in high demand in India. The rapidly evolving Indian economy, government initiatives for pure water, and increasing population are the main factors driving the Indian market.


During the forecast period, North America is one of the main markets for water purifiers. Increased demand for household products, a lack of clean water, and an increasing population are factors driving the regional market. This is supported by an increasing understanding of water-borne diseases. The United States accounts for the lion's share of the North American water purifier industry. The market is being accelerated by the growing need for optimal water usage in all sections of society.

Key Players

Key players operating in the global water purifier market include A.O. Smith Corporation, Aquatech, BWT Aktiengesellschaft, Brita GmbH, Coway Co., Culligan International Company, EcoWater Systems LLC., Eureka Forbes Limited, Evoqua Water Technologies LLC, GE Appliances, Ion Exchange LLC, Kaz USA, Inc., KENT RO Systems Limited, Kinetico Inc., LG Electronics, Mitsubishi Rayon Cleansui Co., Ltd., Panasonic Corporation, Pentair Plc., Koninklijke Philips N.V., Tata Chemicals Ltd., Unilever N.V., and Whirlpool Corporation.

Report Highlights Details
Market Size US$ 135 Billion by 2030
Growth Rate CAGR of 9.8% From 2021 to 2030
Base Year 2021
Segments Covered Technology Type, Mode of Operation, End User, Region
Companies Mentioned A.O. Smith Corporation, Aquatech, BWT Aktiengesellschaft, Brita GmbH, Coway Co., EcoWater Systems LLC., Eureka Forbes Limited, GE Appliances, Ion Exchange LLC, Kaz USA, Inc., KENT RO Systems Limited, LG Electronics, Mitsubishi Rayon Cleansui Co., Ltd., Panasonic Corporation, Pentair Plc., Koninklijke Philips N.V., Tata Chemicals Ltd., Unilever N.V., and Whirlpool Corporation.

Market Segmentation

By Technology Type

  • Gravity Purifiers
  • RO Purifiers
  • UV Purifiers
  • Sediment Filters
  • Water Softeners
  • Others

By Mode of Operation

  • Pitcher Filters
  • Under Sink Filters
  • Shower Filters
  • Faucet Mounts
  • Water Dispensers
  • Replacement Filters
  • Countertops
  • Whole Houses
  • Others

By End User

  • Industrial (Drinking, Water Treatment)
  • Commercial (Hotels, Restaurants, Offices, Others)
  • Households

By Region


  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

The Water purifier market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Water purifier market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Water purifier market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Water purifier market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Water purifier market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Water purifier capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Water purifier by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Water purifier market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Water purifier market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Water purifier market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Water purifier industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

Water purifier market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Water purifier market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Water purifier market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Water purifier market. These factors have benefited the growth of the global market for Water purifier. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Water purifier. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Water purifier are as follows:

  • History Year: 2017-2020
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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