Whipping Cream Powder Market Size, Growth, Trends, Report 2023-2032
The global whipping cream powder market was surpassed at USD 0.92 billion in 2022 and is expected to hit around USD 1.92 billion by 2032, growing at a CAGR of 7.62% from 2023 to 2032. The whipping cream powder market in the United States was accounted for USD 162.8 million in 2022.
Key Pointers
Report Scope of the Whipping Cream Powder Market
| Report Coverage | Details |
| Revenue Share of Europe in 2022 | 34% |
| CAGR of North America from 2023 to 2032 | 7.14% |
| Revenue Forecast by 2032 | USD 1.92 billion |
| Growth Rate from 2023 to 2032 | CAGR of 7.62% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Companies Covered | Kraft Heinz; Wilton Brands LLC; Weikfield; Betty Crocker; AussieBlends; Dr Oetker; Well & Good; Hoosier Hill Farm; Adams Food Ingredients Ltd; Swiss Bake Ingredients Pvt. |
The growth factors, such as the increasing popularity of baking and pastry-making, the growing demand for dairy-based products in emerging markets, and the increasing adoption of whipping cream powder in various applications, such as in bakery products, confectionery, and frozen desserts are being projected to augment demand over the forecast period. Furthermore, there has been a growing trend towards health-conscious food consumption, which has led to the development of low-fat and sugar-free versions of dairy-based products, including whipping cream powder.
This trend has contributed to the growth of the global market. Whipping cream powder finds application in a wide range of food products, including bakery items, confectionery, and frozen desserts. It is used as a key ingredient in cake mixes, pastries, cookies, mousses, ice creams, and other desserts. The versatility of whipping cream powder makes it popular among food manufacturers and professional chefs, as it provides convenience, extended shelf life, and consistent quality. The increasing adoption of whipping cream powder in these various applications is expected to contribute to the market's expansion. Baking and pastry-making have gained significant popularity worldwide, driven by factors, such as the increasing number of cooking shows, rising social media influence, and the growing interest in homemade & artisanal food products.
Whipping cream powder is a convenient and versatile ingredient used in various baking and pastry recipes, as it provides stability, texture, and creaminess to desserts, cakes, pastries, and other confections. The increasing demand for whipping cream powder from both professional bakers and home cooks is expected to boost the market growth.Emerging markets, particularly in regions like AsiaPacific, Latin America, and Africa, are experiencing a rise in disposable income, rapid urbanization, and changing dietary habits. This has led to increased consumption of dairy-based products, including whipping cream powder. Whipping cream powder offers a convenient and shelf-stable alternative to fresh cream, making it attractive to consumers in areas where access to fresh dairy products may be limited.
The growing demand for dairy-based products in these emerging markets is projected to drive market growth. With a rising focus on health and wellness, there is a growing demand for healthier versions of dairy-based products. This has led to the development of low-fat and sugar-free alternatives, including whipping cream powder. Manufacturers are introducing whipping cream powder formulations that cater to health-conscious consumers, offering reduced fat and sugar content while maintaining the desired taste and texture. The development of such healthier versions aligns with the evolving consumer preferences and dietary choices, driving the growth of the global market.
Source Insights
The dairy source segment dominated the market with a share of 75% in 2022. Dairy-based whipping cream powder offers a familiar and desirable taste profile that many consumers prefer. It provides a rich, creamy flavor that is associated with traditional dairy products. In addition, the existing dairy industry has established a strong infrastructure for dairy production, processing, and distribution, making dairy-based whipping cream powder readily available in the market. Dairy has a long history of being a primary source of whipping cream, and cultural preferences and culinary traditions further contribute to its dominance. Non-dairy sources are expected to grow at the fastest CAGR of 8.35% from 2023 to 2032 owing to the changing dietary preferences of consumers.
Increasing dietary preferences, such as lactose intolerance, dairy allergies, veganism, and health-consciousness, have driven the demand for non-dairy alternatives. Non-dairy whipping cream powders, often made from plant-based ingredients, offer lower saturated fat content and cater to these evolving consumer preferences. Culinary innovation and the development of high-quality non-dairy options have expanded their application possibilities, further fueling consumer interest. Moreover, sustainability concerns and the lower environmental impact of non-dairy sources have contributed to their popularity. The market has responded with a broader range of non-dairy whipping cream powder products, meeting the growing demand for these alternatives.
Type Insights
The sweetened whipping cream powder segment dominated the market with a revenue share of 67% in 2022 owing to consumer preference and shelf stability. It caters to the taste preferences of many consumers who enjoy the added sweetness in their whipped cream. The inclusion of sugar or sweeteners enhances the flavor profile, making it a desirable choice for topping desserts, beverages, and other sweet treats. The convenience it offers by combining the cream and sweetener in a single product saves time and effort for consumers, particularly in busy or professional settings. In addition, the shelf stability of sweetened whipping cream powder is an advantage.
It has a longer shelf life compared to unsweetened whipping cream, as the sugar or sweeteners act as preservatives. The consistency and stability of sweetened whipping cream powder when whipped also contribute to its popularity. The sugar or sweeteners incorporated into the powder help stabilize the whipped cream, ensuring a fluffy texture and preventing deflation or separation. The unsweetened whipping cream powder is expected to grow at a CAGR of 8.14% from 2023 to 2032.
The rising demand for dietary flexibility and health consciousness has fueled the need for alternatives that allow individuals to control the sweetness of their dishes. Unsweetened whipping cream powder provides a versatile option for both sweet and savory recipes, allowing the flavors of other ingredients to shine. It offers customization possibilities, empowering consumers to adjust the sweetness level according to their preferences. Moreover, unsweetened whipping cream powder caters to those with specific dietary restrictions, such as ketogenic or sugar-free diets, providing a creamy option without compromising on taste.
Application Insights
The bakery & confectionery segment dominated the market with a share of 46% in 2022 due to the versatility, convenience, stability, cost-effectiveness, and longer shelf life of whipping cream powder. Whipping cream powder is a versatile ingredient used in various bakery and confectionery products, such as cakes, pastries, desserts, and toppings. Its ability to provide texture, stability, and creamy flavor makes it highly desirable in these applications.
Beverages are expected to grow at the fastest CAGR of 8.22% from 2023 to 2032 owing to the increasing consumer demand for creamy drinks, customization possibilities, and convenience. There is a growing consumer demand for indulgent and creamy beverages across the globe. Whipping cream powder offers a convenient way to achieve a rich and creamy texture in beverages, such as milkshakes, hot chocolates, and specialty coffees. This demand is driving the adoption of whipping cream powder in the beverage sector.
Regional Insights
The Europe region dominated the market with a revenue share of 34% in 2022 due to its strong dairy tradition, culinary culture, quality products, efficient distribution networks, and continuous product innovation. The market in Germany was dominant with a revenue share of 17.0% in 2022.The Asia Pacific region is expected to grow at a CAGR of 8.1% from 2023 to 2032. The changing consumer preferences and the adoption of Western food trends have increased the demand for whipping cream powder in the region, especially in convenience foods, desserts, and bakery products.
Furthermore, the Asia Pacific region has witnessed significant growth in its food and beverage industry, fueled by rising disposable incomes and a growing middle-class population. This has contributed to the increased use of whipping cream powder in various culinary applications. China dominated the Asia Pacific market with a share of 23.5% in 2022.The North America region is expected to grow at a CAGR of 7.14% from 2023 to 2032 driven by changing consumer preferences, increased home baking and cooking activities, a thriving foodservice industry, the popularity of dessert and bakery products, and the efforts of manufacturers and suppliers to meet market demand.
Whipping Cream Powder Market Segmentations:
By Source
By Type
By Application
By Regional
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Source Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Whipping Cream Powder Market
5.1. COVID-19 Landscape: Whipping Cream Powder Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Whipping Cream Powder Market, By Source
8.1. Whipping Cream Powder Market, by Source, 2023-2032
8.1.1 Dairy
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Non-dairy
8.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global Whipping Cream Powder Market, By Type
9.1. Whipping Cream Powder Market, by Type, 2023-2032
9.1.1. Sweetened Whipping Cream Powder
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. Unsweetened Whipping Cream Powder
9.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global Whipping Cream Powder Market, By Application
10.1. Whipping Cream Powder Market, by Application, 2023-2032
10.1.1. Bakery & Confectionery
10.1.1.1. Market Revenue and Forecast (2020-2032)
10.1.2. Icecream & frozen desserts
10.1.2.1. Market Revenue and Forecast (2020-2032)
10.1.3. Beverages
10.1.3.1. Market Revenue and Forecast (2020-2032)
10.1.4. Others
10.1.4.1. Market Revenue and Forecast (2020-2032)
Chapter 11. Global Whipping Cream Powder Market, Regional Estimates and Trend Forecast
11.1. North America
11.1.1. Market Revenue and Forecast, by Source (2020-2032)
11.1.2. Market Revenue and Forecast, by Type (2020-2032)
11.1.3. Market Revenue and Forecast, by Application (2020-2032)
11.1.4. U.S.
11.1.4.1. Market Revenue and Forecast, by Source (2020-2032)
11.1.4.2. Market Revenue and Forecast, by Type (2020-2032)
11.1.4.3. Market Revenue and Forecast, by Application (2020-2032)
11.1.5. Rest of North America
11.1.5.1. Market Revenue and Forecast, by Source (2020-2032)
11.1.5.2. Market Revenue and Forecast, by Type (2020-2032)
11.1.5.3. Market Revenue and Forecast, by Application (2020-2032)
11.2. Europe
11.2.1. Market Revenue and Forecast, by Source (2020-2032)
11.2.2. Market Revenue and Forecast, by Type (2020-2032)
11.2.3. Market Revenue and Forecast, by Application (2020-2032)
11.2.4. UK
11.2.4.1. Market Revenue and Forecast, by Source (2020-2032)
11.2.4.2. Market Revenue and Forecast, by Type (2020-2032)
11.2.4.3. Market Revenue and Forecast, by Application (2020-2032)
11.2.5. Germany
11.2.5.1. Market Revenue and Forecast, by Source (2020-2032)
11.2.5.2. Market Revenue and Forecast, by Type (2020-2032)
11.2.5.3. Market Revenue and Forecast, by Application (2020-2032)
11.2.6. France
11.2.6.1. Market Revenue and Forecast, by Source (2020-2032)
11.2.6.2. Market Revenue and Forecast, by Type (2020-2032)
11.2.6.3. Market Revenue and Forecast, by Application (2020-2032)
11.2.7. Rest of Europe
11.2.7.1. Market Revenue and Forecast, by Source (2020-2032)
11.2.7.2. Market Revenue and Forecast, by Type (2020-2032)
11.2.7.3. Market Revenue and Forecast, by Application (2020-2032)
11.3. APAC
11.3.1. Market Revenue and Forecast, by Source (2020-2032)
11.3.2. Market Revenue and Forecast, by Type (2020-2032)
11.3.3. Market Revenue and Forecast, by Application (2020-2032)
11.3.4. India
11.3.4.1. Market Revenue and Forecast, by Source (2020-2032)
11.3.4.2. Market Revenue and Forecast, by Type (2020-2032)
11.3.4.3. Market Revenue and Forecast, by Application (2020-2032)
11.3.5. China
11.3.5.1. Market Revenue and Forecast, by Source (2020-2032)
11.3.5.2. Market Revenue and Forecast, by Type (2020-2032)
11.3.5.3. Market Revenue and Forecast, by Application (2020-2032)
11.3.6. Japan
11.3.6.1. Market Revenue and Forecast, by Source (2020-2032)
11.3.6.2. Market Revenue and Forecast, by Type (2020-2032)
11.3.6.3. Market Revenue and Forecast, by Application (2020-2032)
11.3.7. Rest of APAC
11.3.7.1. Market Revenue and Forecast, by Source (2020-2032)
11.3.7.2. Market Revenue and Forecast, by Type (2020-2032)
11.3.7.3. Market Revenue and Forecast, by Application (2020-2032)
11.4. MEA
11.4.1. Market Revenue and Forecast, by Source (2020-2032)
11.4.2. Market Revenue and Forecast, by Type (2020-2032)
11.4.3. Market Revenue and Forecast, by Application (2020-2032)
11.4.4. GCC
11.4.4.1. Market Revenue and Forecast, by Source (2020-2032)
11.4.4.2. Market Revenue and Forecast, by Type (2020-2032)
11.4.4.3. Market Revenue and Forecast, by Application (2020-2032)
11.4.5. North Africa
11.4.5.1. Market Revenue and Forecast, by Source (2020-2032)
11.4.5.2. Market Revenue and Forecast, by Type (2020-2032)
11.4.5.3. Market Revenue and Forecast, by Application (2020-2032)
11.4.6. South Africa
11.4.6.1. Market Revenue and Forecast, by Source (2020-2032)
11.4.6.2. Market Revenue and Forecast, by Type (2020-2032)
11.4.6.3. Market Revenue and Forecast, by Application (2020-2032)
11.4.7. Rest of MEA
11.4.7.1. Market Revenue and Forecast, by Source (2020-2032)
11.4.7.2. Market Revenue and Forecast, by Type (2020-2032)
11.4.7.3. Market Revenue and Forecast, by Application (2020-2032)
11.5. Latin America
11.5.1. Market Revenue and Forecast, by Source (2020-2032)
11.5.2. Market Revenue and Forecast, by Type (2020-2032)
11.5.3. Market Revenue and Forecast, by Application (2020-2032)
11.5.4. Brazil
11.5.4.1. Market Revenue and Forecast, by Source (2020-2032)
11.5.4.2. Market Revenue and Forecast, by Type (2020-2032)
11.5.4.3. Market Revenue and Forecast, by Application (2020-2032)
11.5.5. Rest of LATAM
11.5.5.1. Market Revenue and Forecast, by Source (2020-2032)
11.5.5.2. Market Revenue and Forecast, by Type (2020-2032)
11.5.5.3. Market Revenue and Forecast, by Application (2020-2032)
Chapter 12. Company Profiles
12.1. Kraft Heinz
12.1.1. Company Overview
12.1.2. Product Offerings
12.1.3. Financial Performance
12.1.4. Recent Initiatives
12.2. Wilton Brands LLC.
12.2.1. Company Overview
12.2.2. Product Offerings
12.2.3. Financial Performance
12.2.4. Recent Initiatives
12.3. Weikfield.
12.3.1. Company Overview
12.3.2. Product Offerings
12.3.3. Financial Performance
12.3.4. Recent Initiatives
12.4. Betty Crocker.
12.4.1. Company Overview
12.4.2. Product Offerings
12.4.3. Financial Performance
12.4.4. Recent Initiatives
12.5. AussieBlends
12.5.1. Company Overview
12.5.2. Product Offerings
12.5.3. Financial Performance
12.5.4. Recent Initiatives
12.6. Dr Oetker
12.6.1. Company Overview
12.6.2. Product Offerings
12.6.3. Financial Performance
12.6.4. Recent Initiatives
12.7. Well & Good.
12.7.1. Company Overview
12.7.2. Product Offerings
12.7.3. Financial Performance
12.7.4. Recent Initiatives
12.8. Hoosier Hill Farm
12.8.1. Company Overview
12.8.2. Product Offerings
12.8.3. Financial Performance
12.8.4. Recent Initiatives
12.9. Adams Food Ingredients Ltd.
12.9.1. Company Overview
12.9.2. Product Offerings
12.9.3. Financial Performance
12.9.4. Recent Initiatives
12.10. Swiss Bake Ingredients Pvt.
12.10.1. Company Overview
12.10.2. Product Offerings
12.10.3. Financial Performance
12.10.4. Recent Initiatives
Chapter 13. Research Methodology
13.1. Primary Research
13.2. Secondary Research
13.3. Assumptions
Chapter 14. Appendix
14.1. About Us
14.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers