Window Coverings Market Size, Growth, Trends, Report 2023-2032
The global window coverings market was valued at USD 32.79 billion in 2022 and it is predicted to surpass around USD 70.33 billion by 2032 with a CAGR of 7.93% from 2023 to 2032. The window coverings market in the United States was accounted for USD 7 billion in 2022.
Key Pointers
Report Scope of the Window Coverings Market
| Report Coverage | Details |
| Revenue Share of North America in 2022 | 39.64% |
| CAGR of Asia Pacific from 2023 to 2032 | 10.04% |
| Revenue Forecast by 2032 | USD 70.33 billion |
| Growth Rate from 2023 to 2032 | CAGR of 7.93% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Companies Covered | Hunter Douglas; Lotusblind; Bombay Dyeing; Insolroll; Mariak; Welspun India Limited; Skandia Window Fashion; MechoShade Systems, LLC; Lafayette Interior Fashions; Comfortex Window Fashion |
In the foreseeable term, the market will most likely be driven by strong economic growth. Increasing consumer disposable income has resulted in regular changes in window coverings, as well as wall paint and other home décor items. This has also been a significant driver in the market's expansion. After the outbreak of COVID-19, home renovations became more popular. However, market sellers reported a drop in bespoke window covering sales as house visits were restricted. In addition, a sizable DIY industry arose as a means of facilitating affordable home décor renovations. In contrast, different technologies and improvements, such as sensor-based window coverings, together with an increase in the number of smart homes, create long-term growth potential.
Smart window solutions such as connected shades, blinds, and curtains considerably improve comfort and convenience while always maintaining the proper mix of natural and artificial light, occupant well-being, and comfort. For example, at the Consumer Electronics Show 2020, Somfy, a company that specializes in smart home solutions, unveiled the Sonesse ULTRA 30 WireFree Zigbee Li-Ion motor. It allows users to control window coverings with a smartphone app, a remote control, or a simple voice command. This is propelling the smart window covering industry over the forecast period.
Moreover, AI is being used by several manufacturers to improve the overall consumer experience. For example, a new visualizer offered by Bali, a home design firm, allows clients to see window treatments on their windows. Users may simply submit a photo, select a treatment, and see how it looks in their own homes. To find the perfect window treatment solution for them, users can experiment with different colors, styles, and privacy levels.
Type Insights
In terms of revenue, the blinds and shades segment led the market and accounted for a 39.93% share of the global revenue in 2022. End users are able to reduce energy consumption and carbon emissions thanks to the development of new blinds and better acoustic features of honeycomb blinds. This is expected to boost the blinds and shades market over the forecast period.
The window blinds market is driven by rising house developments and a keen interest in home remodeling projects, which are caused by rapid urbanization, rising residential development, and rising disposable income. The curtains & drapes segment is anticipated to grow at a CAGR of 8.12% from 2023 to 2032. High-tech innovations, such as solar-blocking curtains or remote-controlled curtains, are becoming increasingly popular.
On the other hand, in the curtains & drapes market, traditional craftsmanship is becoming highly valued. Moreover, DIY consumers dominate the window curtain industry. The segment expansion is fueled by the widespread availability of window curtain items and the ease with which they can be installed. To meet the needs of the curtain market, several manufacturers have developed specialized distribution channels.
Application Insights
The residential application led the market and accounted for over 55.04% share of the global revenue in 2022. The category is being driven by an increase in the number of households and rising urbanization in developing economies such as India and China. Furthermore, according to the FMCA, more than 800,000 new homes were sold in the U.S. in 2020, along with more than 5.5 million existing residences.
The commercial category is anticipated to grow at a CAGR of 8.02% from 2023 to 2032. The market for new building is also driven by investments in the standardization of IT infrastructure and product advancements. The need for sliding and insulated profiles is now being driven by replacement demand, owing to their improved insulating capabilities, ease of operation, and effective space usage.
Distribution Channel Insights
The offline distribution channel made the largest revenue contribution of around 85.04% in 2022. Consumers prefer home décor stores such as Home Center as they have a larger selection of patterns and colors. Consumers in countries like India choose to buy from wholesale markets since they are considerably cheaper than other markets. In the forecast term, these reasons are likely to boost the segment.
The online distribution channel is projected to grow at a CAGR of 8.33% from 2023 to 2032. E-commerce in the home décor industry is growing, and it helps companies reach a wider audience. Online and offline channels are frequently combined by retailers. Furthermore, according to a 2020 survey by UNCTAD, there was a 7% increase in the number of online buyers who made at least one home furnishing transaction every two months. During the projection period, these factors are expected to boost the growth of the online segment.
Installation Insights
The retrofit category led the market and accounted for a 57.05% share of the global revenue in 2022. In the residential sector, renovation, and retrofitting is a prominent trend driving the market for window coverings. The market is expected to be propelled by increasing investments in home remodeling and the resumption of construction projects following the relaxing of COVID-19 regulations.
Window covering for the new construction segment is anticipated to grow at a CAGR of 7.62% from 2023 to 2032. The demand for window coverings is likely to be driven by expanding residential developments and the robust growth of the commercial construction industry. The market is also driven by the growth of fenestration installations in new industrial buildings.
Technology Insights
Manual window coverings accounted for a revenue contribution of over 90.03% in the global market in 2022. Dwelling sizes have shrunk as a result of rapid urbanization, necessitating the usage of multipurpose home furniture and window coverings. Companies are incorporating advanced systems for hassle-free operation of shades, as well as offering multiple light filtering options.
3 Blind Mice Window Coverings, Inc., for example, has introduced Silhouette Duolite shades. The company’s Duolite system combines a transparent light-filtering cloth shade in the front of the treatment with an opaque room-darkening roller shade at the back. This integrated treatment is ideal for a room that has numerous purposes, such as a bedroom that also serves as an office.
The automatic category is anticipated to grow at a CAGR of 9.21% from 2023 to 2032. Smart home automation technologies are becoming increasingly popular around the world, and some home stores are now stocking smart dimmers and motion sensor kits. For example, FYRTUR and KADRILJ are battery-operated smart window blinds that can be controlled wirelessly with the included remote control.
Regional Insights
North America made the largest revenue contribution of 39.64% to the global market in 2022. According to the United States Census Bureau, construction spending on public residential buildings grew in the United States in 2021. Construction spending in the first 11 months of 2021 was 7.9% higher than in the same period of 2020. The substantial investments in home décor and home improvements are anticipated to accelerate the U.S. window covering industry.
Asia Pacific is expected to grow at a CAGR of 10.04% from 2023 to 2032. The regional market has been fueled by the rapid rise of emerging economies such as India, China, and Australia. The rise of tourism in countries like Thailand and Malaysia has driven the construction of hotels and resorts, creating a positive scenario for market growth over the forecast period. Moreover, in terms of revenue, China’s window covering industry accounted for the largest market share in Asia Pacific, in 2022. This is attributed to the significant expansion of the hospitality sector in cities such as Shanghai, Guangzhou, Chengdu, and Suzhou.
The European region accounted for a market share of 32.16% of the global revenues in 2022. The increasing demand for luxury curtains, panel curtains, valances, and ceiling-to-floor curtains is likely to drive demand of curtains segment in the region. Germany window covering industry held the largest share of Europe window covering market in 2022. The dominance is majorly attributed to the significant growth of residential and commercial sectors in the country. For instance, according to the construction database TOPHOTELPROJECTS in July 2022, through 2025, 330 projects will drastically change the hotel industry in Germany, and a total of 51,655 keys will be added to the nation's capacity for four- and five-star properties.
Window Coverings Market Segmentations:
By Type
By Application
By Distribution Channel
By Installation
By Technology
By Regional
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Window Coverings Market
5.1. COVID-19 Landscape: Window Coverings Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Window Coverings Market, By Type
8.1. Window Coverings Market, by Type, 2023-2032
8.1.1. Blinds & Shades
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Blinds & Shades
8.1.2.1. Market Revenue and Forecast (2020-2032)
8.1.3. Shutters
8.1.3.1. Market Revenue and Forecast (2020-2032)
8.1.4. Others
8.1.4.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global Window Coverings Market, By Application
9.1. Window Coverings Market, by Application, 2023-2032
9.1.1. Residential
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. Commercial
9.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global Window Coverings Market, By Distribution Channel
10.1. Window Coverings Market, by Distribution Channel, 2023-2032
10.1.1. Online
10.1.1.1. Market Revenue and Forecast (2020-2032)
10.1.2. Offline
10.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 11. Global Window Coverings Market, By Installation
11.1. Window Coverings Market, by Installation, 2023-2032
11.1.1. New Construction
11.1.1.1. Market Revenue and Forecast (2020-2032)
11.1.2. Retrofit
11.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 12. Global Window Coverings Market, By Technology
12.1. Window Coverings Market, by Technology, 2023-2032
12.1.1. Automatic
12.1.1.1. Market Revenue and Forecast (2020-2032)
12.1.2. Manual
12.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 13. Global Window Coverings Market, Regional Estimates and Trend Forecast
13.1. North America
13.1.1. Market Revenue and Forecast, by Type (2020-2032)
13.1.2. Market Revenue and Forecast, by Application (2020-2032)
13.1.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.1.4. Market Revenue and Forecast, by Installation (2020-2032)
13.1.5. Market Revenue and Forecast, by Technology (2020-2032)
13.1.6. U.S.
13.1.6.1. Market Revenue and Forecast, by Type (2020-2032)
13.1.6.2. Market Revenue and Forecast, by Application (2020-2032)
13.1.6.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.1.6.4. Market Revenue and Forecast, by Installation (2020-2032)
13.1.7. Market Revenue and Forecast, by Technology (2020-2032)
13.1.8. Rest of North America
13.1.8.1. Market Revenue and Forecast, by Type (2020-2032)
13.1.8.2. Market Revenue and Forecast, by Application (2020-2032)
13.1.8.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.1.8.4. Market Revenue and Forecast, by Installation (2020-2032)
13.1.8.5. Market Revenue and Forecast, by Technology (2020-2032)
13.2. Europe
13.2.1. Market Revenue and Forecast, by Type (2020-2032)
13.2.2. Market Revenue and Forecast, by Application (2020-2032)
13.2.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.2.4. Market Revenue and Forecast, by Installation (2020-2032)
13.2.5. Market Revenue and Forecast, by Technology (2020-2032)
13.2.6. UK
13.2.6.1. Market Revenue and Forecast, by Type (2020-2032)
13.2.6.2. Market Revenue and Forecast, by Application (2020-2032)
13.2.6.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.2.7. Market Revenue and Forecast, by Installation (2020-2032)
13.2.8. Market Revenue and Forecast, by Technology (2020-2032)
13.2.9. Germany
13.2.9.1. Market Revenue and Forecast, by Type (2020-2032)
13.2.9.2. Market Revenue and Forecast, by Application (2020-2032)
13.2.9.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.2.10. Market Revenue and Forecast, by Installation (2020-2032)
13.2.11. Market Revenue and Forecast, by Technology (2020-2032)
13.2.12. France
13.2.12.1. Market Revenue and Forecast, by Type (2020-2032)
13.2.12.2. Market Revenue and Forecast, by Application (2020-2032)
13.2.12.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.2.12.4. Market Revenue and Forecast, by Installation (2020-2032)
13.2.13. Market Revenue and Forecast, by Technology (2020-2032)
13.2.14. Rest of Europe
13.2.14.1. Market Revenue and Forecast, by Type (2020-2032)
13.2.14.2. Market Revenue and Forecast, by Application (2020-2032)
13.2.14.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.2.14.4. Market Revenue and Forecast, by Installation (2020-2032)
13.2.15. Market Revenue and Forecast, by Technology (2020-2032)
13.3. APAC
13.3.1. Market Revenue and Forecast, by Type (2020-2032)
13.3.2. Market Revenue and Forecast, by Application (2020-2032)
13.3.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.3.4. Market Revenue and Forecast, by Installation (2020-2032)
13.3.5. Market Revenue and Forecast, by Technology (2020-2032)
13.3.6. India
13.3.6.1. Market Revenue and Forecast, by Type (2020-2032)
13.3.6.2. Market Revenue and Forecast, by Application (2020-2032)
13.3.6.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.3.6.4. Market Revenue and Forecast, by Installation (2020-2032)
13.3.7. Market Revenue and Forecast, by Technology (2020-2032)
13.3.8. China
13.3.8.1. Market Revenue and Forecast, by Type (2020-2032)
13.3.8.2. Market Revenue and Forecast, by Application (2020-2032)
13.3.8.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.3.8.4. Market Revenue and Forecast, by Installation (2020-2032)
13.3.9. Market Revenue and Forecast, by Technology (2020-2032)
13.3.10. Japan
13.3.10.1. Market Revenue and Forecast, by Type (2020-2032)
13.3.10.2. Market Revenue and Forecast, by Application (2020-2032)
13.3.10.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.3.10.4. Market Revenue and Forecast, by Installation (2020-2032)
13.3.10.5. Market Revenue and Forecast, by Technology (2020-2032)
13.3.11. Rest of APAC
13.3.11.1. Market Revenue and Forecast, by Type (2020-2032)
13.3.11.2. Market Revenue and Forecast, by Application (2020-2032)
13.3.11.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.3.11.4. Market Revenue and Forecast, by Installation (2020-2032)
13.3.11.5. Market Revenue and Forecast, by Technology (2020-2032)
13.4. MEA
13.4.1. Market Revenue and Forecast, by Type (2020-2032)
13.4.2. Market Revenue and Forecast, by Application (2020-2032)
13.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.4.4. Market Revenue and Forecast, by Installation (2020-2032)
13.4.5. Market Revenue and Forecast, by Technology (2020-2032)
13.4.6. GCC
13.4.6.1. Market Revenue and Forecast, by Type (2020-2032)
13.4.6.2. Market Revenue and Forecast, by Application (2020-2032)
13.4.6.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.4.6.4. Market Revenue and Forecast, by Installation (2020-2032)
13.4.7. Market Revenue and Forecast, by Technology (2020-2032)
13.4.8. North Africa
13.4.8.1. Market Revenue and Forecast, by Type (2020-2032)
13.4.8.2. Market Revenue and Forecast, by Application (2020-2032)
13.4.8.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.4.8.4. Market Revenue and Forecast, by Installation (2020-2032)
13.4.9. Market Revenue and Forecast, by Technology (2020-2032)
13.4.10. South Africa
13.4.10.1. Market Revenue and Forecast, by Type (2020-2032)
13.4.10.2. Market Revenue and Forecast, by Application (2020-2032)
13.4.10.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.4.10.4. Market Revenue and Forecast, by Installation (2020-2032)
13.4.10.5. Market Revenue and Forecast, by Technology (2020-2032)
13.4.11. Rest of MEA
13.4.11.1. Market Revenue and Forecast, by Type (2020-2032)
13.4.11.2. Market Revenue and Forecast, by Application (2020-2032)
13.4.11.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.4.11.4. Market Revenue and Forecast, by Installation (2020-2032)
13.4.11.5. Market Revenue and Forecast, by Technology (2020-2032)
13.5. Latin America
13.5.1. Market Revenue and Forecast, by Type (2020-2032)
13.5.2. Market Revenue and Forecast, by Application (2020-2032)
13.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.5.4. Market Revenue and Forecast, by Installation (2020-2032)
13.5.5. Market Revenue and Forecast, by Technology (2020-2032)
13.5.6. Brazil
13.5.6.1. Market Revenue and Forecast, by Type (2020-2032)
13.5.6.2. Market Revenue and Forecast, by Application (2020-2032)
13.5.6.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.5.6.4. Market Revenue and Forecast, by Installation (2020-2032)
13.5.7. Market Revenue and Forecast, by Technology (2020-2032)
13.5.8. Rest of LATAM
13.5.8.1. Market Revenue and Forecast, by Type (2020-2032)
13.5.8.2. Market Revenue and Forecast, by Application (2020-2032)
13.5.8.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
13.5.8.4. Market Revenue and Forecast, by Installation (2020-2032)
13.5.8.5. Market Revenue and Forecast, by Technology (2020-2032)
Chapter 14. Company Profiles
14.1. Hunter Douglas
14.1.1. Company Overview
14.1.2. Product Offerings
14.1.3. Financial Performance
14.1.4. Recent Initiatives
14.2. Lotusblind
14.2.1. Company Overview
14.2.2. Product Offerings
14.2.3. Financial Performance
14.2.4. Recent Initiatives
14.3. Bombay Dyeing
14.3.1. Company Overview
14.3.2. Product Offerings
14.3.3. Financial Performance
14.3.4. Recent Initiatives
14.4. Insolroll
14.4.1. Company Overview
14.4.2. Product Offerings
14.4.3. Financial Performance
14.4.4. Recent Initiatives
14.5. Mariak
14.5.1. Company Overview
14.5.2. Product Offerings
14.5.3. Financial Performance
14.5.4. Recent Initiatives
14.6. Welspun India Limited
14.6.1. Company Overview
14.6.2. Product Offerings
14.6.3. Financial Performance
14.6.4. Recent Initiatives
14.7. Skandia Window Fashion
14.7.1. Company Overview
14.7.2. Product Offerings
14.7.3. Financial Performance
14.7.4. Recent Initiatives
14.8. MechoShade Systems, LLC
14.8.1. Company Overview
14.8.2. Product Offerings
14.8.3. Financial Performance
14.8.4. Recent Initiatives
14.9. Lafayette Interior Fashions
14.9.1. Company Overview
14.9.2. Product Offerings
14.9.3. Financial Performance
14.9.4. Recent Initiatives
14.10. Comfortex Window Fashion
14.10.1. Company Overview
14.10.2. Product Offerings
14.10.3. Financial Performance
14.10.4. Recent Initiatives
Chapter 15. Research Methodology
15.1. Primary Research
15.2. Secondary Research
15.3. Assumptions
Chapter 16. Appendix
16.1. About Us
16.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers