Wipes Market (By Type: Disposable wipes and Non Disposable wipes; By Material: Woven and Non Woven; By Cleaning Tools: Sourcing Pads, Scrubbers and Sponges, Brooms and Mops, Cleaning Brushes; By Application - Household Sector, Industrial Sector) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2021-2030

Published Date : Aug 2021 | No. of Pages : 150+ Pages | Category : Consumer Goods

The global wipes market size was valued at US$ 35 bn in 2020 and predicted to worth around US$ 50.2 bn by 2030, anticipated to grow at a CAGR of 4.6% from 2021 to 2030.

Wipes are papers, nonwoven or tissue. Wipes are meant to be used for light friction and rubbing to remove liquid or dirt from the hard and soft surface. Wipes are utilized to release or retain or absorb liquid or dust on demand.

The global wipes market is likely to witness growth due to augmented awareness about health and hygiene amongst the people across the globe. Consumers need wipes to release, retain, or absorb liquid or dust as and when needed.

The global wipes market is predicted to be influenced by the inherent properties of the products. Wipes come with consumer centric aesthetics, safety and regulations, disposability, time saving, ease of use, performance, hygiene, low cost, and convenience. In the last few years, different types of wipes such as scented, feminine, flushable, wet, and intimate wipes have made its way into the market, thanks to their diversified uses.

Growing awareness about specialty wipes rather than traditional wipes & the hygiene overview is providing growing opportunity for wipes market. Cleanliness and sanitation in retail shops and in other facilities is one of the important factors in attracting new customers and retaining existing customers. Consumers especially in food-joints remember the quality, hygiene and ambience of the place. Unpleasant experiences lead to loss of customer. Moreover the cleanliness and sanitation in schools, universities, hospitals, and public places is considered drive the wipes market.

The global wipes market is expected to be influenced by a rapid rise in the infant population together with rise in the disposable income of the people surge in the hygiene consciousness amongst the people. In addition, rapid urbanization is estimated to come up as another growth-promoting factor for the market in the years to come. Wipes assist people in performing daily tasks in a considerably less period of time. Wipes have come as a boon for people who are help with their daily activities owing to excessive pressure of job and augmented children activities.

Increase in Demand of Non-Woven Wipes

Non-Woven wipes are expected to grow at a higher speed and are expected to drive the market. Demand for such wipes is increased for household applications as a result of rising consumer awareness towards the features of wipe products. The reduction in regulations by the governments across the globe on development of textile industry and along with penetration of local players in niche market is also driving the market growth. The non-woven wipes are currently in strong competition to the woven wipes as these wipes are preferred for its usability, and affordability.

Disposable product type accounted for the highest share in 2020. It has been observed that the usage of non-biodegradable materials for the manufacture of disposable wipes has come under the radar of environmentalists and countries with strict senvironment protection norms are increasingly demanding bio-based products. To remain strong in such regional markets, companies are innovating their products with the use of recycled fibers, natural ingredients, and biodegradable materials. Of the key applications of wipes, the household sector accounted for the highest market share in 2018 due to increase in number of users of wipes and other cleaning products for household cleaning and sanitation purposes.

From a geographical standpoint, the report examines the market for wipes in regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. Asia Pacific is having largest potential for wipes and other cleaning tools during forecast period, because of increased number of consumer for usage of product, consumer is more looking for the hygienic environment at their home. Asia Pacific region holds the largest share of over 31% in 2020. Furthermore, China is the largest consumer of wipes in the Asia Pacific. North America and Europe are the established regions with the presence of several leading vendors in the wipes market.

Rising Demand of Cleaning and Disinfecting Wipes

The future of Disinfecting and Cleaning wipes is expected to be the major breakthrough for wipes market. The wipes market is majorly driven by its features like hygiene, performance, convenience, and cost along with consumer eco-perception. The hygiene plays a major role to drive wipes market. Furthermore, the packaging and the product should be designed in attractive way so that, the hygiene is maintained and the consumer is satisfied with hygiene aspect of the product. Product performance is the major factor that actually drives the market, which helps consumer to demand for better products and help the wipes market to grow. There is an increasing demand for wipes from the developing countries due to improved lifestyle and shift towards better living.

Report Highlights Details
Market Size US$ 50.2 Billion by 2030
Growth Rate CAGR of 4.6% from 2021 to 2030
Base Year 2020
Segments Covered Type, Material, Cleaning Tools, Application, Regions
Companies Mentioned Procter & Gamble, S. C. Johnson & Son, E.I. du Pont de Nemours and Company, Kimberly-Clark Corporation, Reckitt Benckiser Group plc., Rockline Industries, Clorox Company, PT. Asia Pacific Fortuna Sari, Contec Inc., Nice-Pak, Embuer, Robinson Healthcare Limited.

Key players operating in the global wipes market profiled in the report are

  • Procter & Gamble
  • S. C. Johnson & Son
  • E.I. du Pont de Nemours and Company
  • Kimberly-Clark Corporation
  • Reckitt Benckiser Group plc.
  • Rockline Industries
  • Clorox Company
  • PT. Asia Pacific Fortuna Sari
  • Contec Inc.
  • Nice-Pak
  • Embuer
  • Robinson Healthcare Limited.

Market Segmentation:

Global Wipes Market, by Type

  • Disposable wipes
  • Non-Disposable wipes

Global Wipes Market, by Material

  • Woven
  • Non-Woven

Global Wipes Market, by Other Cleaning Tools

  • Sourcing Pads
  • Scrubbers and Sponges
  • Brooms and Mops
  • Cleaning Brushes

Global Wipes Market, by Application

  • Household Sector
  • Industrial Sector
    • Manufacturing Sector
    • Automotive Sector
    • Transportation
    • Food Industry
    • Education Sector
    • Health Care
    • Others

Global Wipes Market, by Geography

  • North America
    • The U.S.
    • Rest of North America
  • Europe
    • EU5
    • Russia
    • Rest of Europe
  • Asia Pacific (APAC)
    • India
    • China
    • Japan
    • Australia
    • Indonesia
    • Rest of APAC
  • Middle East and Africa (MEA)
    • GCC
    • North Africa
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
    • Rest of MEA

This report focuses on wipes market includes crucial information on market share, market size, and growth rate for the forecast period 2021 to 2030 at the global level, regional level and company level. From a global perspective, this report represents overall wipes market size by analyzing historical data and future prospect. The study highlights deep analysis on the major drivers of the market, restraints, and challenges to help the business owners, suppliers, and marketing personnel in planning effective strategies for the forecast period. This will help the business and manufacturers to lead the market and gain prominent position in future. The report also presents vital information through graphical representation on factors like table, charts, and statistics. The study includes drivers and restraints of the global wipes market.

The research not only conducts forecasts in terms of value, but also evaluates the market on the basis of essential parameters, such as Year-on-Year (Y-o-Y) growth. This helps providers to recognize the future opportunities as well predictability of the market.

In order to understand and assess opportunities in this market, the report is categorically divided into five key sections on the basis of segments. The report analyzes the global market in terms of value (US$ dollers) and volume (Million Units).

The research report includes specific segments by region (country), by company, by all segments. This study provides information about the growth and revenue during the historic and forecasted period of 2017 to 2030. Every segment is further sub-segmented into several sub-segmented that are deeply analyzed by experts to offer valuable information to the buyers and market players. Understanding the segments helps in identifying the importance of different factors that aid the market growth.

Major Key Points Covered in Report:

Executive Summary: It includes key trends of the wipes market related to products, applications, and other crucial factors. It also provides analysis of the competitive landscape and CAGR and market size of the wipes market based on production and revenue.

Production and Consumption by Region: It covers all regional markets to which the research study relates. Prices and key players in addition to production and consumption in each regional market are discussed.

Key Players: Here, the report throws light on financial ratios, pricing structure, production cost, gross profit, sales volume, revenue, and gross margin of leading and prominent companies competing in the Wipes market.

Market Segments: This part of the report discusses about product, application and other segments of the wipes market based on market share, CAGR, market size, and various other factors.

Research Methodology: This section discusses about the research methodology and approach used to prepare the report. It covers data triangulation, market breakdown, market size estimation, and research design and/or programs.

Regional Analysis

The research report includes a detailed study of regions of North America, Europe, China, Japan and Rest of the World. The report has been curated after observing and studying various factors that determine regional growth such as economic, environmental, social, technological, and political status of the particular region. Analysts have studied the data of revenue and manufacturers of each region. This section analyses region-wise revenue and volume for the forecast period of 2017 to 2030. These analyses will help the reader to understand the potential worth of investment in a particular region.

The report provides in-depth segment analysis of the global wipes market, thereby providing valuable insights at macro as well as micro levels. Analysis of major countries, which hold growth opportunities or account for significant share has also been included as part of geographic analysis of the wipes market.

The report includes country-wise and region-wise market size for the period 2017-2030. It also includes market size and forecast by segments in terms of production capacity, price and revenue for the period 2017-2030.

In this study, the years considered to estimate the market size of wipes are as follows:

  • History Year: 2017-2020
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Competitive Landscape

This section of the report identifies various key manufacturers of the market. It helps the reader understand the strategies and collaborations that players are focusing on combat competition in the market. The comprehensive report provides a significant microscopic look at the market. The reader can identify the footprints of the manufacturers by knowing about the global revenue of manufacturers, the global price of manufacturers, and sales by manufacturers during the forecast period of 2017 to 2019.

The analysts have provided a comprehensive analysis of the competitive landscape of the global wipes market with the company market structure and market share analysis of the top players. The innovative trends and developments, mergers and acquisitions, product portfolio, and new product innovation expected to provide a dashboard view of the market, ultimately providing the readers accurate measure of the current market developments, business strategies, and key financials.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users) and other segments.

  • Company Overview
  • Company Market Share/Positioning Analysis
  • Product Offerings
  • Financial Performance
  • Recent Initiatives
  • Key Strategies Adopted by Players
  • Vendor Landscape
  • List of Suppliers
  • List of Buyers


Research Methodology

The research methodology adopted by analysts for compiling the global wipes market report is based on detailed primary as well as secondary research. With the help of in-depth insights of the market-affiliated information that is obtained and legitimated by market-admissible resources, analysts have offered riveting observations and authentic forecasts for the global market.

During the primary research phase, analysts interviewed market stakeholders, investors, brand managers, vice presidents, and sales and marketing managers. Based on data obtained through interviews of genuine resources, analysts have emphasized the changing scenario of the global market.

For secondary research, analysts scrutinized numerous annual report publications, white papers, market association publications, and company websites to obtain the necessary understanding of the global wipes market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2021) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

Featured Research Reports

  • Featured Research Reports

    Organic Wine Market (By Type: Red Organic Wine, White Organic Wine; By Packaging: Bottles, Cans; By Distribution Channel: On-trade, Off-trade) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2022 – 2030

  • Featured Research Reports

    Self-tanning Products Market (By Product: Lotions, Gels; By Application: Men, Women; By Distribution Channel: Supermarkets & Hypermarkets, Convenience Stores, Online) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2022 – 2030

  • Featured Research Reports

    Disinfectant Spray Market (By Type: Conventional, Organic; By Distribution Channel: B2B, B2C) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2022 – 2030

  • Featured Research Reports

    Men’s Personal Care Market (By Product: Skin Care, Hair Care, Personal Grooming; By Distribution Channel: Hypermarkets & Supermarkets, Pharmacy & Drugstores, E-commerce) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2022 – 2030

  • Featured Research Reports

    Honey Market (By Processing: Organic, Conventional; By Distribution Channel: Hypermarkets & Supermarkets, Convenience Stores, Online) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2022 – 2030