Women’s Health and Beauty Supplements Market (By Product: Vitamins, Mineral, Enzymes, Botanicals, Proteins, Omega-3, Probiotics; By Application: Beauty, Women's Health; By Age Group: Age 15 - 30, Age 31 - 50, Age 51 - 70, Above 70 years; By Consumer Group: Prenatal, Postnatal, PMS, Perimenopause, Postmenopause; By Sales Channel: Online, Direct Sales, Pharmacies/Drug Stores, Other offline channels) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030

Published Date : Nov 2021 | No. of Pages : 150+ Pages | Category : Healthcare

The global Women’s Health and Beauty Supplements market size is expected to be worth around US$ 80.6 billion by 2030, according to a new report by Vision Research Reports.

The global Women’s Health and Beauty Supplements market size was valued at US$ 55.0 billion in 2020 and is anticipated to grow at a CAGR of 5.9% during forecast period 2021 to 2030.

Women’s Health and Beauty Supplements Market Size 2021 to 2030

Report Coverage

Report Scope Details
Market Size US$ 80.6 Billion by 2030
Growth Rate CAGR of 5.9% From 2021 to 2030
Base Year 2021
Forecast Period 2021 to 2030
Segments Covered Product, Application, Age Group, Consumer Group, Sales Channel
Regional Scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Companies Mentioned Amway; Herbalife International of America Inc.; GNC Holdings Inc.; The Nature’s Bounty Co.; Bayer AG; Garden of Life (Nestle); Suntory Holdings Limited; Taisho Pharmaceutical Co. Ltd.; Swisse Wellness Pty. Ltd.; Pharmavite LLC; Pfizer Inc.; Blackmores; Fancl Corporation; Asahi Group Holdings; Usana Health Sciences; Nu Skin Enterprises; By Health Co. Ltd; Revital Ltd.; The Himalaya Drug Company; Vita Life Sciences; Grape King Bio Ltd.; Standard Foods Corporation

Growth Factors

 Rising awareness levels about health and wellness along with the growing adoption of an active lifestyle are expected to boost product demand. Women are shifting their focus towards preventative healthcare and consuming vitamins and minerals. In addition, the COVID-19 pandemic has boosted the awareness of physical, mental, and emotional health and increased the implementation of self-care among consumers. This, in turn, has increased the adoption of health and beauty supplements. Consumers have started adopting vitamins, minerals, and botanicals to boost immunity.

By Product Analysis

The vitamins product segment accounted for the largest revenue share of over 37% in 2020 owing to the increased demand for immunity-boosting vitamins, such as vitamin C, D, and B, during the COVID-19 pandemic. 

vitamin A is known to play a crucial role in the formation of organs, such as the lungs, kidneys, and heart of the fetus. However, the enzymes segment is expected to grow at the fastest CAGR over the forecast period due to the growing demand for Co-Enzyme Q10. Co-Enzyme Q10 is used widely in skin repair and cellular rejuvenation applications. 

By Application Analysis

The women’s health application segment held the highest market share of more than 68% in 2020 and is also estimated to register the fastest CAGR during the forecast period. This growth is attributed to the availability of a variety of supplements for different conditions, such as prenatal, postnatal, bone & joint health, immune system, digestive system health, stress management, heart health, eye health, sexual health, and memory. 

The increasing cases of vitamin, iron and other nutritional deficiencies among women are also supporting the segment growth. Moreover, a rise in the need for nutrients, mainly in prenatal, premenstrual, and perimenopause stages, is estimated to drive the segment growth. Consumption of immunity-boosting products has increased during the pandemic.

By Age Group Analysis

The age group 30 - 50 years segment held the highest market share of more than 42% in 2020. The high adoption of preventative medicines and the presence of a large consumer pool is major factor responsible for the high market share of this segment. 

the above 70 years segment is estimated to register the fastest CAGR during the forecast period. It is attributed to the growing geriatric population. According to United Nations, the women population aged 80 years and above will reach 59% of the total population.

By Consumer Group Analysis

The others segment held the highest market share of 32.6% in 2020. A significant number of adolescent girls are reported to be underweight, and adequate intake of dietary supplements has been shown to improve their overall health. 

the post-natal segment is estimated to register the fastest CAGR during the forecast period. Many women consume supplements to lose post-partum weight and maintain a healthy lifestyle.

women are looking for achieving adequate nutrient intake during the lactation phase. In addition, post-natal depression can be prevented by adequate nutrient intake. All the above-mentioned parameters are estimated to drive the post-natal segment growth during the forecast period.

By Sales Channel Analysis

The direct sales channel segment accounted for the largest revenue share of 35% in 2020. This is owing to the high consumer preference and trust for direct sales channels over other channels. Moreover, the direct sales channel offers lucrative discounts and flexible schemes.

the online segment is expected to grow at the fastest CAGR over the forecast period owing to a high preference for online channels and growing adoption of e-commerce platforms. There is a growing trend of personalization of vitamins and other nutrients. 

By Regional Analysis

Asia Pacific accounted for the highest revenue share of 38.9% in 2020, due to the increased awareness and adoption of women’s health and beauty supplements, and high disposable income & number of working women.

Middle East & Africa is anticipated to register the fastest CAGR during the forecast period. The increasing number of instances of nutritional deficiencies, the growing concerns about lifestyle disorders, and rising product awareness are estimated to drive the regional markets.

Key Players

  • Amway

  • Herbalife International of America, Inc.

  • GNC Holdings, Inc.

  • The Nature’s Bounty Co.

  • Bayer AG; Garden of Life (Nestle)

  • Suntory Holdings Ltd.

  • Taisho Pharmaceutical Co. Ltd.

  • Swisse Wellness Pty. Ltd.

  • Pharmavite LLC

  • Pfizer, Inc.

  • Blackmores

  • Fancl Corp.

  • Asahi Group Holdings

  • Usana Health Sciences

  • Nu Skin Enterprises

  • BY-Health Co. Ltd.

  • Revital Ltd.

  • The Himalaya Drug Company

  • Vita Life Sciences

  • Grape King Bio Ltd.

  • Standard Foods Corp.  

Market Segmentation

  • By Product

    • Vitamins

    • Mineral

    • Enzymes

    • Botanicals

    • Proteins

    • Omega-3

    • Probiotics

    • Others

  • By Application

    • Beauty

    • Women's Health

      • Skin Care

      • Nail Care

      • Hair Care

      • Others

  • By Age Group

    • Age 15 - 30

    • Age 31 - 50

    • Age 51 - 70

    • Above 70 years

  • By Consumer Group

    • Prenatal

    • Postnatal

    • PMS

    • Perimenopause

    • Postmenopause

    • Others

  • By Sales Channel

    • Online

    • Direct Sales

    • Pharmacies/Drug Stores

    • Other offline channels

  • Regional

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

      • Italy

      • Spain

      • Russia

    • Asia Pacific

      • Japan

      • China

      • India

      • Australia

      • South Korea

      • Taiwan

      • Malaysia

      • Thailand

    • Latin America

      • Mexico

      • Brazil

      • Argentina

    • Middle East & Africa

      • South Africa

      • Saudi Arabia

      • UAE

The Women’s Health and Beauty Supplements market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Women’s Health and Beauty Supplements market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Women’s Health and Beauty Supplements market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Women’s Health and Beauty Supplements market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Women’s Health and Beauty Supplements market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Women’s Health and Beauty Supplements capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Women’s Health and Beauty Supplements by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Women’s Health and Beauty Supplements market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Women’s Health and Beauty Supplements market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Women’s Health and Beauty Supplements market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Women’s Health and Beauty Supplements industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

Women’s Health and Beauty Supplements market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Women’s Health and Beauty Supplements market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Women’s Health and Beauty Supplements market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Women’s Health and Beauty Supplements market. These factors have benefited the growth of the global market for Women’s Health and Beauty Supplements. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Women’s Health and Beauty Supplements. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Women’s Health and Beauty Supplements are as follows:

  • History Year: 2017-2020
  • Base Year: 2021
  • Forecast Year 2021 to 2030

Reasons to Purchase this Report:


- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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