Europe Digital Health Market (By Technology: Tele-healthcare, mHealth, Healthcare Analytics, Digital Health Systems; By Component) - Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2024-2033

The Europe digital health market was surpassed at USD 66.23 billion in 2023 and is expected to hit around USD 497.44 billion by 2033, growing at a CAGR of 22.34% from 2024 to 2033.

Key Pointers

• By Technology, the tele-healthcare segment held the highest revenue share of 44% in 2023.
• By Component, the services segment generated the maximum market share of 38% in 2023.
• By Application, the diabetes segment contributed the largest market share of 25% in 2023.
• By End-use the patients segment led the market with a largest revenue share of 35% in 2023

Europe Digital Health Market Growth Factors 

The growth of the Europe digital health market is driven by an advancements in technology, including artificial intelligence, telemedicine, wearable devices, and health apps, have revolutionized healthcare delivery, fostering efficiency, accessibility, and personalized care. Secondly, demographic shifts, such as aging populations and the prevalence of chronic diseases, have created a pressing need for innovative solutions that address healthcare challenges while enhancing patient outcomes. Additionally, supportive regulatory frameworks and government initiatives across Europe have facilitated the adoption of digital health solutions, encouraging investment, research, and development in the sector. Moreover, the COVID-19 pandemic has accelerated the uptake of telehealth services, remote monitoring tools, and virtual care platforms, driving widespread adoption and acceptance of digital health technologies. Furthermore, strategic collaborations between healthcare providers, technology companies, and research institutions have fostered innovation, driving the growth and diversification of the digital health market across Europe. 

Report Scope of the Europe Digital Health Market

Europe Digital Health Market Trends:

• Telemedicine Adoption: Telemedicine has witnessed a surge in adoption across Europe, driven by the need for remote consultations and virtual care delivery, particularly amid the COVID-19 pandemic. Patients and healthcare providers increasingly rely on telemedicine platforms to facilitate convenient access to healthcare services, reduce wait times, and minimize the risk of infection.
• Wearable Devices and Health Apps: Wearable devices, such as fitness trackers, smartwatches, and health-monitoring gadgets, are gaining popularity among individuals seeking to monitor and improve their health and fitness levels. Coupled with a plethora of health apps offering features like activity tracking, symptom monitoring, and medication reminders, these technologies empower users to take proactive steps towards better health management and preventive care.
• Artificial Intelligence (AI) in Healthcare: Artificial intelligence and machine learning algorithms are revolutionizing healthcare delivery by enabling advanced diagnostics, personalized treatment plans, and predictive analytics. AI-powered tools assist healthcare professionals in interpreting medical images, detecting patterns in patient data, and identifying potential health risks, thereby enhancing clinical decision-making and improving patient outcomes.
• Remote Patient Monitoring: Remote patient monitoring solutions enable continuous monitoring of patients' vital signs, symptoms, and health parameters outside traditional healthcare settings. These technologies facilitate early detection of health issues, enable timely interventions, and promote proactive management of chronic conditions, thereby reducing hospitalizations, healthcare costs, and improving patients' quality of life.

Technology Insights

Based on technology, the tele-healthcare segment led the market with a largest revenue share of 44% in 2023, owing to the growing adoption of telecare and telehealth platforms for remote patient monitoring and treatment. The use of tele-healthcare technology is becoming increasingly beneficial, particularly in situations where face-to-face interaction between patients and healthcare providers is unnecessary. This is expected to drive the tele-healthcare segment growth. Medical professionals and patients are also showing a growing preference for tele-healthcare services, as they improve access to care in remote areas and reduce the risk of transmitting infectious diseases. These factors are expected to support market growth.

The mHealth segment held the second highest revenue share in 2023. This can be attributed to the increase in the number of mHealth apps for medical, health, and wellness purposes, as well as the growing number of smartphone users. Furthermore, the constant improvements in mobile app functionality by manufacturers are driving growth. The increasing adoption of mobile healthcare applications for disease management, medication management, patient tracking, women's health, fitness & wellness, and personal health record management, among other things, is also expected to drive segment growth.

Component Insights

Based on component, the services segment led the market with the largest revenue share of 38% in 2023. The dominance of this segment is due to the growing demand for training, staffing, maintenance, resource allocation, and optimization services of tele healthcare components. Market players are increasingly focusing on offering these services to maintain their strong position in the market, which is expected to drive the segment’s growth. Furthermore, the increasing demand for better services and the advancement of electronic health platforms is expected to boost the market share of this segment.

The software segment is expected to register the fastest CAGR throughout the forecast period. This growth is attributable to the rapid adoption of software among healthcare institutions, patients, and insurance payers. Moreover, the availability of various software for health management in the market is also anticipated to drive the segment growth. In addition, the integration of artificial intelligence (AI), machine learning (ML), and data analytics technologies into healthcare software has improved clinical decision-making, predictive analytics, and population health management.

Application Insights

Based on application, the diabetes segment led the market with the largest revenue share of 25% in 2023. Increasing prevalence of diabetes coupled with the growing recognition of the need for more accessible and effective tools to support diabetes management is driving the market growth. As per the InsuJet  article, there were 5 million people suffering from diabetes in 2023, which accounts for more than 9.7% of the UK population. In addition, according to a report by Public Health England, the number of diabetes cases in the UK is expected to rise to 4.9 million by 2035. Digital health technologies offer real-time feedback, convenience, and insights that enable users to better understand their health status and take proactive measures to manage their diabetes effectively.

The obesity is the second fastest growing segment in the Europe market. Poor diet and lack of physical activity are the primary contributors to obesity. According to the German Health Update (GEDA 2019/2020-EHIS), over half of the population (53.5%) was classified as overweight, with men (60.5%) being more affected than women (46.6%). In addition, 19.0% of adults were found to be obese. Thus, the rising prevalence of obesity coupled with the increasing demand for personalized healthcare solutions are supplementing the market growth.

End-use Insights

Based on end-use, the patients segment led the market with a largest revenue share of 35% in 2023. Increasing launch of healthcare apps is anticipated to boost market growth. In June 2022, PINK gegen Brustkrebs GmbH launched PINK Coach health app in Germany, a digital platform designed to enhance health-related quality of life and health literacy, while also addressing the psychological, psychosomatic, and somatic consequences associated with breast cancer. Digital health technologies, such as wearable devices and health apps, enable patients to track their health metrics and receive recommendations tailored to their unique needs and preferences, thereby fostering market growth.

The providers segment held a significant share in the market and is expected to maintain their market share over the forecast period. Electronic Health Records (EHRs), telemedicine platforms, and remote monitoring devices help healthcare providers streamline their administrative tasks, enhance communication between healthcare teams, and enable providers to deliver care more seamlessly across different settings. This increased efficiency leads to better patient outcomes and allows providers to see more patients, allocate resources more effectively, and generate more revenue, thereby fostering market growth.

Europe Digital Health Market Key Companies

• Oracle
• Veradigm LLC
• Apple Inc
• Telefonica S.A.
• McKesson Corporation
• Epic Systems Corporation
• QSI Management, LLC
• AT&T
• Vodafone Group
• Airstrip Technologies
• Google, Inc
• Samsung Electronics Co. Ltd
• HiMS
• Orange
• Qualcomm Technologies, Inc
• Softserve
• Computer Programs and Systems, Inc
• IBM Corporation
• CISCO Systems, Inc

Europe Digital Health Market Segmentations:

By Technology 

• Tele-healthcare
  • Tele-care
    • Activity Monitoring
    • Remote Medication Management
  • Telehealth
  • LTC Monitoring
  • Video Consultation
• mHealth
  • Wearables
    • BP Monitors
    • Glucose Meters
    • Pulse Oximeters
    • Sleep Apnea Monitors
    • Neurological Monitors
    • Activity Trackers/ Actigraphs
  • mHealth Apps
    • Medical Apps
    • Fitness Apps
• Services
  • mHealth Service, By Type
    • Monitoring Services
      • Independent Aging Solutions
      • Chronic Disease Management & Post-Acute Care Services
    • Diagnosis Services
    • Healthcare Systems Strengthening Services
    • Others
  • mHealth Services, By Participants
    • Mobile Operators
    • Device Vendors
    • Content Players
    • Healthcare Providers
• Healthcare Analytics
• Digital Health Systems
  • EHR
  • E-Prescribing Systems

By Component 

• Software
• Hardware
• Services

By Application

• Obesity
• Diabetes
• Cardiovascular
• Respiratory Diseases
• Neurology
• Others

By End-use Type

• Patients
• Providers
• Payers
• Other