Print On Demand Market (By Platform: Software, Services; By Product: Apparel, Home Decor, Drinkware, Accessories) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2023-2032

The global print on demand market was surpassed at USD 6.22 billion in 2022 and is expected to hit around USD 61.89 billion by 2032, growing at a CAGR of 25.83% from 2023 to 2032. The print on demand market in the United States was accounted for USD 1.2 billion in 2022.

Key Pointers

• North America dominated the market in 2022 with a revenue share of more than 36%.
• Asia Pacific is expected to register the fastest CAGR of 27.56% over the forecast period.
• The service segment is anticipated to register the fastest CAGR of 28.25% over the forecast period. 
• The integrated software sub-segment expected to grow at a CAGR of 23.44% throughout the forecast period. 
• The stand-alone software sub-segment is expected to grow at the fastest CAGR of 26.43% and is expected to maintain its position over the forecast period. 
• The home décor segment is expected to register the fastest CAGR of 27.56%. 

Report Scope of the Print On Demand Market

The rising demand for customized and personalized apparel, home décor, accessories, and drinkware, among others, due to changing consumer preferences and increasing interest in gifting custom-made products for special occasions, have bolstered the growth of the market. In addition, factors such as rising disposable income, increasing internet penetration and smartphone adoption, and inclination toward fashion apparel and unique products are fueling the demand for print-on-demand (POD).

Print-on-demand platforms offer end-users multiple customized printing solutions. Artists and merchants who own print-on-demand businesses can connect their existing online store or create a new one on the platform. Once connected, the service providers handle the printing orders and facilitate shipping, providing a comprehensive end-to-end fulfillment service to the customer.

The entertainment industry significantly contributes to the growth of the print-on-demand market. Many people, especially movie fanatics, gamers, and TV show followers, prefer purchasing customized clothes, artwork, and accessories with specific logos or slogans printed on them. Rising disposable income levels of consumers in various countries like the U.S., the UK, Germany, France, China, and Japan are allowing them to invest in personalized products that reflect their individuality. The benefits, such as premium upgrades, additional customization options, or complementary products offered by the POD service providers, encourage customers to spend more and enhance their overall shopping experience.

However, the lack of transparency and control for artists or creators is a restraint to the growth of the market for print on demand. As the artists do not have control over the quality of products, and not all of them have access to the list of clients, this may create dissatisfaction among the clients, who may seek alternate solutions. The key drivers for the market are rapid digitalization and the growth of e-commerce.

Platform Insights

Based on platform, the print-on-demand market is segmented into software and service. The service segment is anticipated to register the fastest CAGR of 28.25% over the forecast period. This can be attributed to a larger number of service providers offering drop shipping and end-to-end fulfillment services. The service providers also offer services like marketing & branding services, custom packaging, and creative services like photography and graphic design. These services offer convenience and options to print-on-demand merchants and artists.

The software segment accounted for the largest revenue share in 2022 and is expected to retain its dominance throughout the forecast period. The growth of the software segment can be attributed to the increase in technology investments by service providers in the print-on-demand industry. Service providers offer software solutions such as Application Programming Interface (API) and design-making tools. The API makes it convenient for print-on-demand merchants to integrate their online store with a print-on-demand platform. The software segment is further bifurcated into stand-alone and integrated.

The integrated software sub-segment accounted for the largest revenue share in 2022 and is expected to retain its dominance throughout the forecast period. It is expected to grow at a CAGR of 23.44% throughout the forecast period. This can be attributed to the increased awareness and popularity of integrated software. The presence of a large number of third-party e-commerce platforms and ease of connecting are major driving factors for the segment's growth. Benefits such as flexibility, enhanced computing power, and cost-efficiency are also driving the demand for integrated solutions.

The stand-alone software sub-segment is expected to grow at the fastest CAGR of 26.43% and is expected to maintain its position over the forecast period. Prominent print-on-demand players such as Australia-based Redbubble Group and U.S.-based Zazzle Inc. are stand-alone platforms. The stand-alone platform is like a marketplace where the artist or merchants can create designs and sell them on the platform. It makes it convenient for the sellers as they don’t have to look into technical details.

Product Insights

Based on product, the market is classified into apparel, home decor, drinkware, accessories, and others. The home décor segment is expected to register the fastest CAGR of 27.56%. The growth can be attributed to the rising remote working culture globally since the pandemic as more people are staying at home and looking to improve their home space. The increasing availability of a wide range of home & living category products such as mats, cushions, posters, and others is offering a plethora of options to the customers and hence, driving sales.

The apparel segment accounted for the largest revenue share in 2022 and is projected to retain its position over the forecast period. This can be attributed to the increase in the shift toward fashion clothing, fast penetration of online retail in the fashion space, and the younger generation looking for custom and unique products. According to Printify, Inc., a U.S.-based company, apparel was the highest-selling product group on its platform in September 2021, accounting for 62.38% of the total items sold.

Regional Insights

North America dominated the market in 2022 with a revenue share of more than 36% and is anticipated to maintain its dominance over the forecast period. Factors such as technology infrastructure, stable economies, and the presence of manufacturing facilities for print-on-demand products are the reasons for the market's growth. For instance, some of the largest print-on-demand companies like Printful, Inc.; Printify, Inc.; and Zazzle Inc. are headquartered in the U.S. Companies based outside North America, like Norway-based Gelato and Australia-based Redbubble Ltd. also have fulfillment centers in the region.

Asia Pacific is expected to register the fastest CAGR of 27.56% over the forecast period. The growth can be attributed to the existence of major market players. Growing internet penetration, smartphone adoption, and a large number of online shoppers are the key growth drivers for the regional market. Technological advancements and the presence of several large textile units are expected to contribute to the regional market's growth.

Print On Demand Market Segmentations:

By Platform 

• Software
  • Stand-alone
  • Integrated
• Services

By Product 

• Apparel
• Home Decor
• Drinkware
• Accessories
• Others

By Region

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • Germany
  • France
  • Italy
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
• Latin America
  • Brazil
  • Mexico
• Middle East & Africa