Print On Demand Market (By Platform: Software, Services; By Product: Apparel, Home Decor, Drinkware, Accessories) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2024-2033

Print On Demand Market Size and Growth 2024 to 2033

The global print on demand market size was surpassed at USD 7.69 billion in 2023 and is expected to hit around USD 76.52 billion by 2033, growing at a CAGR of 25.83% from 2024 to 2033. The print on demand (POD) market is a dynamic segment within the broader printing industry, characterized by its innovative approach to custom printing. This model allows businesses and individuals to create and sell custom products without holding inventory, thereby reducing upfront costs and financial risks.

Key Pointers

• North America dominated the market in 2023 with a revenue share of more than 37%.
• Asia Pacific is expected to register the fastest CAGR of 27.57% over the forecast period.
• The service segment is anticipated to register the fastest CAGR of 28.26% over the forecast period. 
• The integrated software sub-segment expected to grow at a CAGR of 23.45% throughout the forecast period. 
• The stand-alone software sub-segment is expected to grow at the fastest CAGR of 26.44% and is expected to maintain its position over the forecast period. 
• The home décor segment is expected to register the fastest CAGR of 27.57% from 2024 to 2033. 

What are the Growth Factors of Print On Demand Market?

The growth of the Print On Demand (POD) market is driven by the rapid expansion of e-commerce platforms has significantly boosted demand for customizable and unique products, allowing consumers to personalize items according to their preferences. This trend is supported by advances in digital printing technology, which enable high-quality, cost-effective production with minimal setup time. Additionally, the increasing inclination towards sustainable and ethical consumerism has led to a preference for POD services, which typically involve reduced waste and lower inventory costs. Moreover, the rise of social media and digital marketing has facilitated greater visibility for POD businesses, enabling them to reach a global audience and drive sales. These factors collectively contribute to the robust growth and evolving nature of the POD market.

Report Scope of the Print On Demand Market

What are the Trends in Print On Demand Market?

• Customization and Personalization: There is a growing consumer demand for unique and personalized products. POD services are increasingly offering extensive customization options, allowing customers to tailor items to their specific preferences.
• Integration with E-Commerce Platforms: Many POD providers are partnering with major e-commerce platforms like Shopify and Etsy. This integration streamlines the process of creating, marketing, and selling custom products, expanding market reach.
• Technological Innovations: Advances in digital printing technology, such as direct-to-garment (DTG) printing and 3D printing, are enhancing the quality and efficiency of POD services. These technologies allow for more intricate designs and faster turnaround times.
• Sustainability and Eco-Friendly Practices: With growing environmental awareness, there is an increasing emphasis on sustainable practices within the POD industry. Many providers are adopting eco-friendly materials and production methods to appeal to environmentally conscious consumers.

What are the Key Challenges Faced by Print On Demand Market?

• Quality Control: Ensuring consistent product quality across various designs and orders can be challenging. Variations in print quality and material can impact customer satisfaction and brand reputation.
• Supply Chain Management: Managing the logistics of production, inventory, and shipping efficiently is complex, especially as demand fluctuates. Disruptions in the supply chain can lead to delays and increased operational costs.
• Competition and Market Saturation: The POD market is highly competitive, with numerous players offering similar products. Standing out in a crowded market requires continuous innovation and effective marketing strategies.
• High Customer Expectations: Customers expect quick turnaround times and high-quality products. Meeting these expectations consistently while maintaining profitability can be a significant challenge for POD businesses.

Platform Insights

Based on platform, the print-on-demand market is segmented into software and service. The service segment is anticipated to register the fastest CAGR of 28.26% over the forecast period. This can be attributed to a larger number of service providers offering drop shipping and end-to-end fulfillment services. The service providers also offer services like marketing & branding services, custom packaging, and creative services like photography and graphic design. These services offer convenience and options to print-on-demand merchants and artists.

The software segment accounted for the largest revenue share in 2023 and is expected to retain its dominance throughout the forecast period. The growth of the software segment can be attributed to the increase in technology investments by service providers in the print-on-demand industry. Service providers offer software solutions such as Application Programming Interface (API) and design-making tools. The API makes it convenient for print-on-demand merchants to integrate their online store with a print-on-demand platform. The software segment is further bifurcated into stand-alone and integrated.

The integrated software sub-segment accounted for the largest revenue share in 2023 and is expected to retain its dominance throughout the forecast period. It is expected to grow at a CAGR of 23.45% throughout the forecast period. This can be attributed to the increased awareness and popularity of integrated software. The presence of a large number of third-party e-commerce platforms and ease of connecting are major driving factors for the segment's growth. Benefits such as flexibility, enhanced computing power, and cost-efficiency are also driving the demand for integrated solutions.

The stand-alone software sub-segment is expected to grow at the fastest CAGR of 26.44% and is expected to maintain its position over the forecast period. Prominent print-on-demand players such as Australia-based Redbubble Group and U.S.-based Zazzle Inc. are stand-alone platforms. The stand-alone platform is like a marketplace where the artist or merchants can create designs and sell them on the platform. It makes it convenient for the sellers as they don’t have to look into technical details.

Product Insights

Based on product, the market is classified into apparel, home decor, drinkware, accessories, and others. The home décor segment is expected to register the fastest CAGR of 27.57%. The growth can be attributed to the rising remote working culture globally since the pandemic as more people are staying at home and looking to improve their home space. The increasing availability of a wide range of home & living category products such as mats, cushions, posters, and others is offering a plethora of options to the customers and hence, driving sales.

The apparel segment accounted for the largest revenue share in 2023 and is projected to retain its position over the forecast period. This can be attributed to the increase in the shift toward fashion clothing, fast penetration of online retail in the fashion space, and the younger generation looking for custom and unique products. According to Printify, Inc., a U.S.-based company, apparel was the highest-selling product group on its platform in September 2021, accounting for 62.38% of the total items sold.

Regional Insights

North America dominated the market in 2023 with a revenue share of more than 37% and is anticipated to maintain its dominance over the forecast period. Factors such as technology infrastructure, stable economies, and the presence of manufacturing facilities for print-on-demand products are the reasons for the market's growth. For instance, some of the largest print-on-demand companies like Printful, Inc.; Printify, Inc.; and Zazzle Inc. are headquartered in the U.S. Companies based outside North America, like Norway-based Gelato and Australia-based Redbubble Ltd. also have fulfillment centers in the region.

Asia Pacific is expected to register the fastest CAGR of 27.57% over the forecast period. The growth can be attributed to the existence of major market players. Growing internet penetration, smartphone adoption, and a large number of online shoppers are the key growth drivers for the regional market. Technological advancements and the presence of several large textile units are expected to contribute to the regional market's growth.

Who are the Top Manufactures in Print On Demand Market?

• Printify, Inc.
• Printful Inc.
• Canva
• VistaPrint (Cimpress)
• CustomCat
• Gelato
• Gooten
• Printed Mint
• Teelaunch
• Zazzle, Inc.
• RedBubble Group

Print On Demand Market Segmentations:

By Platform 

• Software
  • Stand-alone
  • Integrated
• Services

By Product 

• Apparel
• Home Decor
• Drinkware
• Accessories
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa