U.S. Print on Demand Market (By Platform: Software, Services; By Product: Apparel, Home Decor) - Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2024-2033

The U.S. print on demand market was valued at USD 2.35 billion in 2023 and it is predicted to surpass around USD 20.93 billion by 2033 with a CAGR of 24.44% from 2024 to 2033.

Key Pointers

• By Platform, the software segment led the  market with the highest market share of 73% in 2023.
• By Product, the apparel print on demand market segment generated the maximum market share of  41% in 2023. 
• By Product, the home decor segment is anticipated to exhibit the fastest CAGR of 26.06% from 2024 to 2033. 

U.S. Print on Demand Market Overview

The U.S. print-on-demand (POD) market has witnessed significant growth driven by an advancements in technology, changing consumer preferences, and the rise of e-commerce platforms. Print-on-demand refers to a business model where products are manufactured only after an order is received, enabling customization, reduced inventory costs, and faster turnaround times. 

U.S. Print on Demand Market Growth Factors

The growth of the U.S. print-on-demand (POD) market is driven by an increasing prevalence of e-commerce platforms has significantly expanded the reach and accessibility of POD services, allowing consumers to easily access and purchase customized products online. Additionally, the rising demand for personalized products among consumers, driven by a desire for uniqueness and self-expression, has fueled the growth of the POD market. Moreover, advancements in digital printing technology have made it more cost-effective and efficient for businesses to offer a wide range of customized products, further driving market expansion. Furthermore, the flexibility of the POD model, which enables on-demand manufacturing and eliminates the need for large inventory investments, has attracted entrepreneurs and small businesses looking to enter the market with minimal upfront costs. Overall, these factors converge to create a conducive environment for the continued growth and innovation within the U.S. print-on-demand market.

Report Scope of the U.S. Print on Demand Market

Platform Insights

In terms of platform, the market is classified into software, and services. The software segment dominated the overall market, gaining a market share of 73% in 2023. Integrated software, the sub-segment of software platform, dominated the overall market, gaining a market share of 59.6% in 2022. The software segment is further bifurcated into integrated and standalone. The integrated print on demand software platforms is the platforms that integrate with other e-commerce platforms such as Shopify; WOOCOMMERCE; BigCommerce Pty. Ltd.; Wix.com, Inc; and SQUARESPACE. These platforms also integrate with marketplaces such as Amazon.com, Inc; Etsy, Inc.; and eBay Inc. Some U.S.-based print on demand market players such as Printful Inc. and Printify, Inc. own custom Application Programming Interfaces (API) to integrate the seller website with their platform for order processing and management.

The services segment is anticipated to emerge as the fastest growing segment over the forecast period. Print on demand services includes printing services, warehousing & fulfillment, and drop shipping among others. U.S.-based players such as PRINTED MINT provides these services. For instance, whenever a customer creates a design and places a print on demand order on a print on demand platform, the company manufactures the product and ships it to the customer's doorstep. This does not necessitate merchants to be concerned about inventory and logistics.

Product Insights

In terms of products, the market is classified into apparel, home decor, aerospace & defense, drinkware, accessories, and others. Among these, the apparel print on demand market is expected to dominate in 2023, gaining a market share of 41%. The expansion is primarily due to a shift toward fashion apparel and rapid penetration of fashion in the e-commerce space. According to Printify, Inc., a U.S.-based company, apparel was the highest-selling product group on its platform in September 2021 and accounted for 62.38% of the total items sold. With the increase in online retailing and e-commerce, the apparel segment has experienced increased sales. The products in the apparel segment include t-shirts, dresses, leggings, kids & babywear, swimwear, and sweaters. The users can design and customize their apparel using custom design software such as Canva or the design maker tools provided by print on demand service providers such as Printful Inc.

The home decor segment is anticipated to exhibit the fastest CAGR of 26.06% through the forecast period. The home and living category became popular due to the lockdown restrictions during the pandemic. According to Printify, Inc.’s 2021 e-commerce statistics, the company’s home and living product category experienced a growth of approximately 244% in the first six months of 2020. Furthermore, the home décor segment is anticipated to experience significant growth in the upcoming years as working from home became a norm. Moreover, factors such as the increasing popularity of custom interior home designs and the trend of gifting custom wall décor products are driving the segment growth. The products offered under this category include wall art posters, canvases, pillows, and floor mats.

U.S. Print on Demand Market Key Companies

• Printify, Inc.
• AMPLIFIER,
• VistaPrint (Cimpress)
• PRINTED MINT
• Spreadgroup
• Teelaunch
• Zazzle, Inc.
• apliiq
• JetPrint Fulfillment
• Gooten
• CustomCat
• Gelato

U.S. Print on Demand Market Segmentations:

By Platform 

• Software
  • Stand-alone
  • Integrated
• Services

By Product 

• Apparel
• Home Decor
• Drinkware
• Accessories
• Others