U.S. Virtual Visits Market (By Service Type: Allergies, Urgent Care; By Commercial Plan Type: Small Group, Medicaid; By Age Group; By Gender) - Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2024-2033

The U.S. virtual visits market was estimated at USD 15.89 billion in 2023 and it is expected to surpass around USD 218.07 billion by 2033, poised to grow at a CAGR of 29.94% from 2024 to 2033.

Key Pointers

• In terms of gender, the female segment dominated the market with the largest revenue share of 66% in 2023. 
• The male segment is expected to grow at the fastest CAGR of 31.74% from 2024 to 2033.
• In terms of service type, the urgent care segment dominated the market with the largest revenue share of 31% in 2023. 
• The allergies segment is expected to grow at the fastest CAGR of 35.55% over the forecast period. 
• The cold and flu management segment held a considerable market share of 31% in 2023.

U.S. Virtual Visits Market Overview

The U.S. virtual visits market is driven by the increasing adoption of telehealth solutions and the growing demand for convenient and accessible healthcare services. Virtual visits, also known as telemedicine or telehealth appointments, allow patients to consult with healthcare providers remotely using video conferencing, audio calls, or secure messaging platforms.

U.S. Virtual Visits Market Growth Factors

The growth of the U.S. virtual visits market is driven by an advancement in technology, particularly in telecommunications, have facilitated seamless remote consultations between patients and healthcare providers. Additionally, the changing landscape of healthcare towards value-based models and patient-centric approaches has spurred the adoption of telehealth solutions. The COVID-19 pandemic has also played a significant role, accelerating the acceptance of virtual visits as healthcare systems sought to maintain continuity of care while minimizing the risk of virus transmission. Consumer demand for convenience has further fueled market growth, as virtual visits offer a flexible and accessible alternative to traditional in-person appointments. Moreover, regulatory support, including expanded reimbursement policies and relaxed licensure requirements, has facilitated widespread adoption.

Report Scope of the U.S. Virtual Visits Market

U.S. Virtual Visits Market Trends:

• Increased Adoption of Telehealth Solutions: There has been a notable increase in the adoption of telehealth solutions, driven by the convenience and accessibility they offer to patients. Healthcare providers are increasingly integrating virtual visits into their service offerings to meet the evolving needs of patients.
• Rapid Expansion of Remote Monitoring: Remote monitoring technologies are becoming more prevalent in virtual visits, allowing healthcare providers to remotely monitor patients' vital signs, symptoms, and overall health status. This trend enables proactive management of chronic conditions and early detection of health issues.
• Integration of Artificial Intelligence (AI) and Machine Learning: AI and machine learning algorithms are being integrated into virtual visit platforms to enhance diagnostic accuracy, personalize treatment plans, and improve overall patient outcomes. These technologies enable healthcare providers to analyze large datasets and make data-driven decisions in real-time.
• Focus on User Experience and Interface Design: Virtual visit platforms are prioritizing user experience and interface design to ensure seamless and intuitive interactions between patients and healthcare providers. User-friendly interfaces and streamlined workflows contribute to enhanced patient satisfaction and engagement.
• Expansion of Specialty Telehealth Services: There is a growing trend towards the expansion of specialty telehealth services, including mental health counseling, dermatology consultations, and virtual physical therapy sessions. This expansion allows patients to access specialized care remotely, regardless of their location.
• Integration with Electronic Health Records (EHR): Virtual visit platforms are increasingly integrated with EHR systems, enabling seamless sharing of patient information and facilitating continuity of care. This integration streamlines administrative processes and ensures that healthcare providers have access to comprehensive patient data during virtual consultations.

Age Group Insights

In terms of age group, the 18 – 34 years segment dominated the market with the largest revenue share in 2023. An increase in the penetration of smartphones in this age group, increasingly high internet usage, and a steady increase in the number of mental health issues have resulted in a large market share. The increase in the number of people reporting mental health issues and the increased rate of anxiety and depression among people in this age group is expected to propel growth in this segment.

The 35 to 49 years age group segment is expected to grow at the fastest CAGR over the forecast period due to the increasing prevalence of chronic illnesses like diabetes, hypertension, and various cardiovascular diseases. According to a report by the Centers for Disease Control and Prevention, nearly 18.2 million adults aged 20 and above suffer from coronary artery disease; nearly half the adult population in the U.S. has hypertension, and 47% population or 116 million people have hypertension. The numerous advantages associated with virtual visits like lesser waiting time due to pre-scheduling, decreased chances of contracting additional infections from hospitals, and ease and comfort of the process are all expected to propel the virtual visits market in the forecast period.

Gender Insights

In terms of gender, the female segment dominated the market with the largest revenue share of 66% in 2023. The pandemic highlighted the need to access healthcare facilities in a safe environment for pregnant women to avoid the risk of contracting the virus through hospital visits, which was the primary factor for the large revenue share for this segment. Virtual visits were the need of the hour and were increasingly adopted by women all over the country.

The male segment is expected to grow at the fastest CAGR of 31.74% over the forecast period owing to the ease of use of teleconsultations for various conditions like increasing mental health issues, sexual health concerns like erectile dysfunction and STDs, stress management, and various other health conditions without visiting the doctor in person. Virtual visits have come a long way and are not just restricted to video calling, connected apps, and devices that make patient monitoring easier. Consumers are increasingly leaning towards this form of consultation to avoid wastage of time and resources by going to hospitals unless necessary. These factors are expected to boost the growth of the segment over the forecast period.

Service Type Insights

In terms of service type, the urgent care segment dominated the market with the largest revenue share of 31% in 2023. The increase in demand for virtual visits within the urgent care segment can be attributed to the convenience and accessibility that virtual visits offer to patients. By seamlessly integrating technology into the urgent care industry, individuals have the opportunity to seek medical advice and treatment remotely, thereby eliminating the need for physical visits to healthcare facilities.

The allergies segment is expected to grow at the fastest CAGR of 35.55% over the forecast period. Allergies, which can cause mild discomfort to severe reactions, are a prevalent health condition that affects a large percentage of the U.S. population. Individuals can seek medical advice and treatment for allergy-related illnesses through virtual visits, which eliminates the need for in-person visits to healthcare institutions. Virtual visits enable individuals to communicate with licensed healthcare providers via a variety of online portals, smartphone apps, and telecommunication channels. Individuals seeking allergy-related care have found this ease of access to virtual appointments to be extremely beneficial.

The cold and flu management segment held a considerable market share of 31% in 2023. This can be attributed to the fact that patients are increasingly preferring virtual visits to consult physicians regarding cold and flu symptoms. The majority of the patients in this category resorted to teleconsultations to avoid the spread of infection and contracting additional symptoms through physical visits to hospitals. An increase in the prevalence of influenza during the pandemic has also resulted in the growth of the segment. 

Commercial Plan Type Insights

In terms of commercial plan type, the self-funded/ASO group plans segment dominated the market with the largest revenue share in 2023 owing to an increase in the prevalence of chronic diseases, skyrocketing healthcare costs, and an increase in demand for affordable healthcare solutions.

The small group commercial plan segment is anticipated to grow at the fastest CAGR over the forecast period. Demand for virtual care has been steadily increasing and more so due to the COVID-19 pandemic, Several initiatives undertaken by both public and private entities to decrease the burden of healthcare costs on small businesses and their employees, which in turn is expected to boost the growth of small group commercial plan segment.

U.S. Virtual Visits Market Key Companies

• American Well
• MDLIVE
• Doctor On Demand by Included Health, Inc.
• eVisit
• Teladoc Health, Inc.
• MeMD
• HealthTap, Inc.
• Vidyo, Inc.
• PlushCare
• Zipnosis

U.S. Virtual Visits Market Segmentations:

By Service Type 

• Cold and Flu Management
• Allergies
• Urgent Care
• Preventive Care
• Chronic Care Management
• Behavioral Health

By Age Group 

• Age 18-34
• Age 35-49
• Age 50-64
• Age 65 and above

By Gender 

• Male
• Female

By Commercial Plan Type 

• Small Group
• Self-Funded/ASO Group Plans
• Medicaid
• Medicare