DNA Test Kits Market Size, Share, Growth, Trends, Consumption, Revenue, Company Analysis, Regional Insights and Forecast 2021-2028

Published Date : Nov 2020 | No. of Pages : 200 Pages | Category : Healthcare

According to Vision Research Reports, the global DNA test kits market size was valued at US$ 755 Mn in 2020 and expected to surpass around US$ 5.2 billion by 2028 with a rising CAGR of 23.8% from 2021 to 2028.

Increase in demand for DNA kits for ancestry testing, Increasing awareness among people regarding use of DNA test kits for disease risk assessment and rise in popularity of direct-to-consumer testing are anticipated to drive the global DNA test kits market.

Key Drivers and Restraints

  • The global DNA test kits market is driven by increase in the number of direct to consumer genetic testing companies offering DNA tests for ancestry and health & fitness, rise in focus on health risk & preventive care, and increase in demand for ancestry DNA testing services across the globe
  • Increase in awareness about rise in online availability of DNA test kits in various regions across the globe is also likely to drive the market during the forecast period
  • However, the global DNA test kits market is projected to be restrained by privacy concerns about genetic data of the customers using genetic testing services including lack of information about the company offering DNA test kits and difficulty in interpretation of results.

Increase in Demand for Ancestry Testing to Drive Market

  • Demand for ancestry testing using saliva-based or cheek swab DNA test kits is rising in the developed countries in North America and Europe. There is rapid increase in the number of users of DNA test kits for ancestry and health & fitness. The number of people interested in knowing about their ancestors and family tree has increased is also anticipated to increase the demand for DNA test kits, especially in developed countries across the globe
  • Moreover, increase in number of applications of direct-to-consumer genetic testing and rise in demand for DNA testing for health & fitness are the other factors anticipated to drive the DNA test kits market
  • During Christmas and Black Friday, companies offer high discounts and offers on DNA testing services and people gift DNA test kits to their relatives. Furthermore, companies offer diet, health & fitness for free or as a part of subscription leading to increase in number of customers using DNA test kits. Therefore, boom in ancestry testing in North America is likely to boost the growth of the DNA test kits market.
  • Key players in the global DNA test kits market such as DNAFit and My Inner Go offer a number of DNA testing services to meet the demand for DNA test kits for fitness. These provide tailored fitness and weight management advice to the customers.
  • Additionally, strategic approaches such as product launch, marketing efforts, distribution agreements and others are anticipated to propel the global DNA test kits market

Asia Pacific Offers Significant Opportunities

  • Along with the U.S., the DNA test kits market is booming in countries such as China and Japan. These genetic tests have become popular through social media and other online platforms. This is anticipated to boost the growth of the DNA test kits market.
  • Recent acquisitions by companies in China have supported the growth of DNA test kits market in the region. For instance, Prenetics acquired DNAFit in April 2018.
  • Moreover, people are concerned about increase in lifestyle diseases such as obesity and diabetes. Rise in awareness about preventive care measures to tackle the burden of diseases has led to an increase in the number of people interested in DNA test kits for diet & nutrition and health & fitness.
  • Other factor driving the DNA test kits market in the region is increase in knowledge about processing and analysis of DNA sample by the companies
  • Furthermore, a number of startups in China and Japan have launched new products for fitness testing considering an increase in genetic testing for diet and fitness

New Product Launch and Strengthening Distribution Channels: Key Strategies Adopted by Key Players in DNA Test Kits Market

  • The report also provides profiles of leading players operating in the global DNA test kits market. These include Ancestry, 23andMe, Inc., MyHeritage Ltd., Gene by Gene, Ltd., Living DNA Ltd., National Geographic Partners, LLC, Helix OpCo, LLC, Veritas, FitnessGenes, and EasyDNA.
  • The leading companies in the global DNA test kits market are focused on strengthening distribution channel and product portfolio expansion to gain market share. In November 2018, Helix OpCo, LLC launched a new DNA test kits for ancestry and wellness DNA testing with customer access to two embedded apps, Ancestry Basics and Wellness Basic.
  • In August 2016, Ancestry entered into a collaboration with Quest Diagnostics to expand consumer DNA test kits portfolio and expand its presence in DNA test kits market

Market Segmentation

By Sample Type
Saliva
Cheek Swab

By Application
Ancestry Testing
Diet & Nutrition
Health & Fitness
Disease Risk Assessment
Others

By Region
North America
Europe
Asia Pacific
Latin America
Middle East & Africa

Report Scope

The DNA test kits market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of DNA test kits market for the base year 2020 and the forecast between 2021 and 2028. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global DNA test kits market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the DNA test kits market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted DNA test kits market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the DNA test kits capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of DNA test kits by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global DNA test kits market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2028. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major DNA test kits market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of DNA test kits market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the DNA test kits industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

DNA test kits market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to DNA test kits market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of DNA test kits market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new DNA test kits market. These factors have benefited the growth of the global market for DNA test kits. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for DNA test kits. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of DNA test kits are as follows:

  • History Year: 2017-2020
  • Base Year: 2020
  • Forecast Year 2021 to 2028

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Market Size Estimation

Top-down and bottom-up approaches are used to estimate and validate the global market size for company, regional division, product type and application (end users).

The market estimations in this report are based on the selling price (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). Market share analysis, assigned to each of the segments and regions are achieved through product utilization rate and average selling price.

Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.

All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or others factors are accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from Vision Research Reports and presented in this report.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation. Extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report.

Secondary Sources

Secondary Sources occupies approximately 25% of data sources, such as press releases, annual reports, Non-Profit organizations, industry associations, governmental agencies and customs data, and so on. This research study includes secondary sources; directories; databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), TRADING ECONOMICS, and avention; Investing News Network; statista; Federal Reserve Economic Data; annual reports; investor presentations; and SEC filings of companies.

Primary Sources

 In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product manufacturers (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers, etc.

The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and related key executives from various key companies and organizations operating in the global market.

The study objectives of this report are:

  • To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2028);
  • Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • To define, describe and forecast the market by type, application and region.
  • To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
  • To identify significant trends and factors driving or inhibiting the market growth.
  • To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
  • To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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