Personalized Retail Nutrition and Wellness Market Size | Companies
The global personalized retail nutrition and wellness market size was estimated at around USD 3.41 billion in 2023 and it is projected to hit around USD 14.06 billion by 2033, growing at a CAGR of 15.22% from 2024 to 2033. The personalized retail nutrition and wellness market is experiencing significant growth driven by a surge in consumer demand for tailored health solutions. This market encompasses a wide range of products and services, from customized dietary supplements and meal plans to individualized fitness programs and wellness consultations. The convergence of advanced technology, such as AI and data analytics, with an increasing focus on personalized health has created a dynamic and evolving landscape.
The personalized retail nutrition and wellness market is expanding rapidly due to several key growth factors. First, there is a heightened consumer awareness of the importance of tailored health solutions, driven by a growing understanding of how individualized nutrition and wellness plans can significantly impact overall well-being. Advances in technology, including wearable devices and genetic testing, have further fueled this growth by enabling more precise and personalized health assessments. Additionally, the rise of digital health platforms has made customized wellness solutions more accessible, allowing consumers to seamlessly integrate personalized nutrition and fitness plans into their daily lives. Increased investment in research and development by companies striving to innovate and meet the diverse needs of consumers also contributes to the market's expansion. Collectively, these factors are propelling the personalized retail nutrition and wellness sector into a dynamic phase of growth and development.
North America led the personalized retail nutrition and wellness market with a significant revenue share of 42% in 2023. The region's growth is supported by the presence of major industry players, the introduction of new products, and increasing FDA approvals for functional food items. Companies in the sector are also engaging in strategic business activities such as acquisitions and partnerships. For example, Nature’s Way acquired Baze in February 2021 to enhance its portfolio with evidence-based, personalized nutrition solutions, leveraging Baze’s platforms to develop high-quality, customized health products.
| Attribute | North America |
| Market Value | USD 1.43 Billion |
| Growth Rate | 15.24% CAGR |
| Projected Value | USD 5.90 Billion |
The European market for personalized retail nutrition and wellness is thriving, driven by rising awareness of personalized health solutions, greater adoption of digital health tools, and supportive regulatory environments that encourage health and wellness innovations.
The Asia Pacific region is expected to grow at the fastest CAGR of 17.08% from 2024 to 2033. This growth is fueled by increasing consumer awareness of health and wellness, rapid urbanization, rising disposable incomes, and advancements in digital health technologies. Additionally, the growing prevalence of lifestyle-related diseases and a rising demand for preventive healthcare measures are contributing to the market’s expansion. Key industry players are investing significantly in research and development to offer innovative personalized nutrition products and services.
The market in the Middle East and Africa is anticipated to grow at a moderate CAGR during the forecast period. This growth is driven by rising health and wellness awareness, an increasing prevalence of lifestyle-related diseases, and growing interest in preventive healthcare solutions.
In 2023, the repeat recommendations segment emerged as the market leader, commanding a substantial revenue share of 47%. This dominance is attributed to the introduction of commercial applications designed to monitor daily routines and lifestyle, thereby generating highly personalized recommendations. For example, Nestlé introduced a new lifestyle app in August 2020 that offers live coaching and tailored nutrition plans to help users achieve their wellness goals. Similarly, ZOE launched an AI-driven test kit and app in June 2020, which creates personalized eating plans based on an individual's dietary inflammation and gut microbiome.
The personalized testing segment is projected to experience the highest growth rate, with a compound annual growth rate (CAGR) of 16.29% over the forecast period. This rapid expansion is driven by increasing consumer awareness of personalized nutrition benefits, advancements in genomic and microbiome testing technologies, and a rising demand for customized health solutions.
By Type
By Region
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Personalized Retail Nutrition and Wellness Market
5.1. COVID-19 Landscape: Personalized Retail Nutrition and Wellness Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Personalized Retail Nutrition and Wellness Market, By Type
8.1.Personalized Retail Nutrition and Wellness Market, by Type Type
8.1.1. Fixed Recommendation
8.1.1.1. Market Revenue and Forecast
8.1.2. Repeat Recommendation
8.1.2.1. Market Revenue and Forecast
8.1.3. Continuous Recommendation
8.1.3.1. Market Revenue and Forecast
8.1.4. Personalized Testing
8.1.4.1. Market Revenue and Forecast
Chapter 9. Global Personalized Retail Nutrition and Wellness Market, Regional Estimates and Trend Forecast
9.1. North America
9.1.1. Market Revenue and Forecast, by Type
9.1.2. U.S.
9.1.2.1. Market Revenue and Forecast, by Type
9.1.3. Rest of North America
9.1.3.1. Market Revenue and Forecast, by Type
9.2. Europe
9.2.1. Market Revenue and Forecast, by Type
9.2.2. UK
9.2.2.1. Market Revenue and Forecast, by Type
9.2.3. Germany
9.2.3.1. Market Revenue and Forecast, by Type
9.2.4. France
9.2.4.1. Market Revenue and Forecast, by Type
9.2.5. Rest of Europe
9.2.5.1. Market Revenue and Forecast, by Type
9.3. APAC
9.3.1. Market Revenue and Forecast, by Type
9.3.2. India
9.3.2.1. Market Revenue and Forecast, by Type
9.3.3. China
9.3.3.1. Market Revenue and Forecast, by Type
9.3.4. Japan
9.3.4.1. Market Revenue and Forecast, by Type
9.3.5. Rest of APAC
9.3.5.1. Market Revenue and Forecast, by Type
9.4. MEA
9.4.1. Market Revenue and Forecast, by Type
9.4.2. GCC
9.4.2.1. Market Revenue and Forecast, by Type
9.4.3. North Africa
9.4.3.1. Market Revenue and Forecast, by Type
9.4.4. South Africa
9.4.4.1. Market Revenue and Forecast, by Type
9.4.5. Rest of MEA
9.4.5.1. Market Revenue and Forecast, by Type
9.5. Latin America
9.5.1. Market Revenue and Forecast, by Type
9.5.2. Brazil
9.5.2.1. Market Revenue and Forecast, by Type
9.5.3. Rest of LATAM
9.5.3.1. Market Revenue and Forecast, by Type
Chapter 10. Company Profiles
10.1. Nature's Lab
10.1.1. Company Overview
10.1.2. Product Offerings
10.1.3. Financial Performance
10.1.4. Recent Initiatives
10.2. Cargill, Incorporated
10.2.1. Company Overview
10.2.2. Product Offerings
10.2.3. Financial Performance
10.2.4. Recent Initiatives
10.3. Nature's Bounty
10.3.1. Company Overview
10.3.2. Product Offerings
10.3.3. Financial Performance
10.3.4. Recent Initiatives
10.4. Bayer AG
10.4.1. Company Overview
10.4.2. Product Offerings
10.4.3. Financial Performance
10.4.4. Recent Initiatives
10.5. PlateJoy LLC
10.5.1. Company Overview
10.5.2. Product Offerings
10.5.3. Financial Performance
10.5.4. Recent Initiatives
10.6. Better Therapeutics Inc.
10.6.1. Company Overview
10.6.2. Product Offerings
10.6.3. Financial Performance
10.6.4. Recent Initiatives
10.7. Viome Life Sciences, Inc.
10.7.1. Company Overview
10.7.2. Product Offerings
10.7.3. Financial Performance
10.7.4. Recent Initiatives
10.8. Noom, Inc.
10.8.1. Company Overview
10.8.2. Product Offerings
10.8.3.Financial Performance
10.8.4. Recent Initiatives
10.9. Savor Health
10.9.1. Company Overview
10.9.2. Product Offerings
10.9.3. Financial Performance
10.9.4. Recent Initiatives
10.10. Nutrigenomix
10.10.1. Company Overview
10.10.2. Product Offerings
10.10.3. Financial Performance
10.10.4. Recent Initiatives
Chapter 11. Research Methodology
11.1. Primary Research
11.2. Secondary Research
11.3. Assumptions
Chapter 12. Appendix
12.1. About Us
12.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers