U.S. mHealth Apps Market (By Type: Medical Apps, Women's Health, Personal Health Record Apps, Diagnostic Apps, Fitness Apps; By Platform: Android, iOS, Others) - Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2025-2034

U.S. mHealth Apps Market Size and Top Companies 

The U.S. mhealth apps market size was worth USD 12.38 billion in 2024 and is estimated to reach USD 13.77 billion in 2025 to approximately USD  35.79 billion by 2034, growing at a CAGR of 11.2% over the forecast period. The rising smartphone adoption, patient demand for digital health solutions, and managing long-term health conditions are vital uses, driving the market growth.

Key Pointers

• By type, the medical apps segment is contributed the largest market share of 72% in 2024 due to its wide range of medical functions and rising prevalence of chronic disease.
• By platform, the iOS segment captured the maximum market share of 53% in 2024 due to its better monetization opportunity.
• By platform, the android segment is predicted to grow at the remarkable CAGR during the forecast period due to innovation and flexibility in app development.

Market Overview 

The U.S. mHealth apps market

The U.S. mHealth Apps market comprises mobile health applications, which are smartphone features that are designed to support and improve various aspects of health and healthcare. This app provides health-related services and improves health outcomes, and delivers health care services. These apps are various applications, such as appointment scheduling, heart rate monitoring, calorie intake tracking, and water consumption tracking. The market growth is driven by a user-friendly interface that is easy to navigate, promotes engagement, and is accessible to different types of users. Wearable medical technology accurately monitors fitness, heart rate, general wellness, and disease management. Offering user personalized user experience helps improve user activities and outcomes. 

Which Factor is Driving the U.S. mHealth Apps Market?    

The rising smartphone penetration and integration with ecosystem modern smartphones are central hubs that integrate with other advanced technologies, including wearable health monitors, AI, and telehealth platforms. This connectivity enables apps to gather and analyze continuous, real-time health data, providing more accurate and personalized recommendations. High smartphone usage encourages a shift towards more patient-centered care models. mHealth apps give direct access to their health records, medication reminders, and wellness programs, empowering them to take a more active and proactive role in their own care. The rising prevalence of chronic diseases, such as diabetes, cardiovascular disease, and obesity, has led to a greater need for long-term health management. The integration of advanced technologies, such as Artificial Intelligence and Machine Learning, is enabling personalized and predictive health recommendations. Rising consumer demand for remote and personalized care drives market growth.

Report Scope of the U.S. mHealth Apps Market

What are the Growth Factors of U.S. mHealth Apps Market? 

Several key factors are contributing to the robust growth of the U.S. mHealth apps market. One of the primary drivers is the widespread use of smartphones and increasing internet penetration, which have made mobile health solutions more accessible to a large segment of the population. Consumers are becoming more health-conscious and are turning to mobile apps for fitness tracking, diet planning, medication reminders, and chronic disease management. Additionally, the growing burden of lifestyle-related diseases such as diabetes, hypertension, and obesity is pushing both patients and healthcare providers to adopt digital tools for real-time monitoring and better disease management.

Another significant growth factor is the rising integration of advanced technologies such as artificial intelligence (AI), machine learning, and wearable device connectivity within mHealth apps. These innovations are enabling personalized healthcare experiences and more accurate health tracking.

What are the Trends in U.S. mHealth Apps Market? 

• The technological integration of mHealth apps to provide personalized health recommendations and predictive health insights. The chatbots and virtual health assistants are increasingly used to handle routine patient inquiries, schedule appointments, and provide automated symptom checks.
• In March 2025, Apple is developing a major AI-powered health initiative, internally known as "Project Mulberry". This project aims to transform the Health app into a proactive, personalized health and wellness coach, going beyond the app's current function as a passive data collector. (Source: VARINDIA)
  
• The telemedicine services are a mainstream feature of many mHealth apps, providing virtual consultation, e-prescriptions, and digital follow-ups. This expansion boosts healthcare accessibility and convenience, particularly for remote populations and for non-emergency care.
• Wearable platform adoption and improved connectivity, rising use of wearable devices, and the increasingly sophisticated network technologies that link them to mobile health applications.

Market Opportunity

Expansion into chronic disease management 

The aging population and increases in lifestyle-related diseases have made chronic disease management a critical area of concern. In the U.S., a high percentage of adults have one or more chronic conditions, which drive the demand for cost-effective and accessible management tools. The growing shift towards patient-centric care empowers individuals to take an active role in their health. 

Rising adoption of AI and ML

The increasing use of Artificial Intelligence and Machine Learning to analyze collected health data, and mHealth apps to facilitate virtual consultation and secure communication between patients and healthcare providers. It enables personalized health recommendations and improves diagnostic and treatment outcomes. 

Market Challenge

Privacy and security issues, and a lack of clinical validation and regulatory oversight

The widespread data leakage of the mHealth apps tested could be accessed. Many health apps lack robust security and privacy protection. Some apps transmit unencrypted sensitive data over the internet, making it vulnerable to interception by malicious parties, especially on public Wi-Fi networks. The Insurance Portability and Accountability Act does not apply to all health apps. The lack of formal evaluation and review by medical professionals and regulatory bodies makes providers hesitant to recommend apps. They are often concerned that the apps could offer incorrect or misleading information and lead to misdiagnosis or delayed treatment.

Segmental Insights

Type Insights

How did the Medical Apps Segment Dominate the U.S. mHealth Apps Market in 2024? 

The medical apps segment held the largest share of the market, accounting for 72% of the total revenue in 2024. The medical apps are increasingly becoming integrated with electronic health records and support virtual consultation, allowing seamless communication and information sharing between patients and providers. The rising prevalence of chronic diseases, such as diabetes and hypertension, drives the need for digital tools that enable patient to monitor vital signs, track medication, and manage their conditions effectively. The shift towards value-based care and remote monitoring in the U.S. healthcare system is moving towards value-based care and remote monitoring, making medical apps essential for improving patient outcomes and potentially reducing healthcare costs.

• In June 2024, the acquisition of Owl by NeuroFlow created the largest end-to-end platform for behavioral health measurement and engagement. By combining their technologies, the companies formed a single, comprehensive system that can identify, manage, and track behavioral health needs across the entire healthcare spectrum, from primary care to specialized mental health clinics. (Soucre: NEUROFLOW)

The medical app segment is expected to grow at a notable rate during the predicted timeframe, owing to the integration of AI and technological advancements with electronic health records is enhancing the functionality and clinical utility of these applications. The government initiatives, such as expanded telehealth coverage and reimbursement policies, encourage broader adoption of digital health services. The rising number of new features and easy availability of many medical apps in the market are boosting the demand. The rising awareness of medical apps drives the market growth.

Platform Insights

Why does the iOS Segment Dominate the U.S. mHealth Apps Market by Platform?

The iOS segment led the market in 2024, capturing a revenue share of 53%. due to its HealthKit allows apps to securely read and write health and fitness data from the iPhone and Apple Watch, creating a centralized hub for personal health information. Health records API features allow users to directly connect and download their clinical health records from supported healthcare institutions, which are then securely stored within the health app. iOS uses multiple encryption protocols to protect health data. Apple's rigorous approval process for the App Store ensures a higher standard of quality and security for mHealth applications. 

The Android segment is expected to grow at a notable rate as the various income levels expand access to mHealth apps for a broader user base in the U.S. The flexible and innovative development to innovate and customize app functionalities. The development of diverse mHealth solutions for specific medical and wellness needs, including scalable public health initiatives and advanced telehealth options. The strong wearable device integration by improved security features and seamless integration with Google Fit and many wearable devices. The rising developer investment, seamless ecosystem integration drive the market growth.

U.S. mHealth Apps Market – Value Chain Analysis

• R&D

The U.S. mHealth app market is highly focused on integrating advanced technologies like AI, machine learning, and IoT to create more personalized, secure, and effective digital therapeutics and remote monitoring tools. However, this rapid innovation faces significant hurdles, including complex regulations, data security vulnerabilities, and challenges in clinical validation. 

• Patient Support and Services.

The U.S. mHealth app market offers a comprehensive suite of patient support and services designed to improve engagement, manage chronic conditions, and provide more accessible care. By leveraging telemedicine, real-time monitoring, and secure communication, mHealth apps empower patients to take a more active role in their health management.

• Clinical Trials and Regulatory Approvals.

The Food and Drug Administration (FDA) plays a key role in ensuring the safety and effectiveness of certain apps. Not all mHealth apps require FDA approval; the need for approval depends primarily on the app's intended use and its potential risk to patient safety.

Recent Developments

• In April 2024, Omron, a major player in the mHealth market, acquired the European remote patient monitoring provider Luscii. This expands Omron's digital health presence by integrating care plans that use biometric data from home monitoring. (Source: OMRON)
• In September 2024, Apple introduced the Series 10 with enhanced health-monitoring capabilities, including features for hearing health and sleep apnea detection.  (Source: Newsroom) 
• In June 2024, Abbott received FDA approval for several medical devices, including Lingo, a non-prescription continuous glucose monitoring system for general wellness. (Source: ABBOTT) 

Top Companies in U.S. mHealth Apps Market

• Apple Inc.
• Google LLC
• Samsung Electronics Co., Ltd.
• Fitbit, Inc. (Now part of Google)
• MyFitnessPal, Inc.
• Teladoc Health, Inc.
• Medisafe Limited
• Johnson & Johnson
• Ada Health GmbH
• Noom, Inc.
• AliveCor, Inc.
• WellDoc, Inc.
• HealthTap, Inc.

Market Segmentation

By Type 

• Medical Apps
  • Women's Health
    • Fitness & Nutrition
    • Menstrual Health
    • Pregnancy Tracking & Postpartum Care
    • Disease Management
    • Menopause
    • Others
  • Chronic Disease Management Apps
    • Obesity Management Apps
    • Mental Health Management Apps
    • Diabetes Management Apps
    • Blood Pressure and ECG Monitoring Apps
    • Cancer Management Apps
    • Other Chronic Disease Management Apps
  • Personal Health Record Apps
  • Medication Management Apps
  • Diagnostic Apps
  • Remote Monitoring Apps
  • Others (Pill Reminder, Medical Reference, Professional Networking, Healthcare Education)
• Fitness Apps

By Platform 

• Android
• iOS
• Others